Enterprise Marketing Management products and their install base

Enterprise marketing management defines a category of software used by marketing operations to manage their end-to-end internal processes. It consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. Note: Some of these areas are separated out into their own categories.

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Enterprise Marketing Management products and technologies. We track 35 products in the Enterprise Marketing Management category, and have found 317,900 companies using these products.

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Get targeted set of companies that use Enterprise Marketing Management products

Product	Install base (# of companies we found using this product)	Market Share (%)
Omniture	114,138	35%
Adobe Marketing Cloud	83,972	26%
Bizo	34,738	10%
Google Marketing Platform	30,989	9%
Google Analytics 360 Suite	13,956	< 5%
Dotomi	10,180	< 5%
Netmining	8,864	< 5%
HubSpot Marketing Free	3,254	< 5%
VisiStat	3,066	< 5%
Digital Window	3,025	< 5%
Acxiom	2,802	< 5%
Adobe Digital Marketing Suite	2,020	< 5%
Oracle Marketing Cloud	1,711	< 5%
InsightExpress	1,158	< 5%
Yesware	647	< 5%
APSIS Lead	493	< 5%
UberFlip	458	< 5%
Swiftpage	426	< 5%
Emarsys	326	< 5%
Epsilon	308	< 5%
Conductor Searchlight	211	< 5%
TagMan	202	< 5%
AgilOne	129	< 5%
IBM Marketing Operations	111	< 5%
ion interactive	108	< 5%
ReachForce	103	< 5%
TargetBase	84	< 5%
Adobe AdLens	84	< 5%
Autonomy Optimost	81	< 5%
Enterworks	68	< 5%
Captora	63	< 5%
Marketing 360	37	< 5%
LinkTrust	33	< 5%
NextMark	28	< 5%
Revana	27	< 5%