Enterprise marketing management defines a category of software used by marketing operations to manage their end-to-end internal processes. It consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. Note: Some of these areas are separated out into their own categories.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Enterprise Marketing Management products and technologies. We track 458 products in the Enterprise Marketing Management category, and have found 21,724,991 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
Google Analytics | 8,617,577 | 39% |
Google Tag Manager | 5,797,606 | 26% |
MailChimp | 1,555,428 | 7% |
Hotjar | 528,726 | < 5% |
AddThis | 527,152 | < 5% |
HubSpot | 386,546 | < 5% |
Piwik | 323,603 | < 5% |
ShareThis | 307,604 | < 5% |
Klaviyo | 172,334 | < 5% |
SendinBlue | 170,738 | < 5% |
MailJet | 161,667 | < 5% |
StatCounter | 160,843 | < 5% |
Omniture | 141,818 | < 5% |
Constant Contact | 125,958 | < 5% |
Adobe Marketing Cloud | 122,840 | < 5% |
ActiveCampaign | 113,316 | < 5% |
Google Marketing Platform | 107,719 | < 5% |
MailerLite | 99,649 | < 5% |
Crazy Egg | 91,371 | < 5% |
Elastic Email | 89,228 | < 5% |
CallRail | 76,084 | < 5% |
OptinMonster | 70,227 | < 5% |
Adobe Analytics | 67,760 | < 5% |
Mixpanel | 64,792 | < 5% |
Bizo | 59,320 | < 5% |
Pardot | 58,841 | < 5% |
Optimizely | 57,804 | < 5% |
Alexa | 57,258 | < 5% |
Clicky | 56,964 | < 5% |
Lucky Orange | 49,330 | < 5% |
Hootsuite | 48,544 | < 5% |
Taboola | 46,739 | < 5% |
Campaign Monitor | 46,721 | < 5% |
Intercom | 46,661 | < 5% |
Tealium | 45,172 | < 5% |
Yotpo | 42,326 | < 5% |
Marketo | 39,440 | < 5% |
Marchex | 36,741 | < 5% |
SparkPost | 31,912 | < 5% |
Shareaholic | 31,367 | < 5% |
Ensighten | 30,825 | < 5% |
Aweber | 30,760 | < 5% |
ClickFunnels | 29,241 | < 5% |
VerticalResponse | 28,578 | < 5% |
Acymailing | 26,754 | < 5% |
CallTrackingMetrics | 26,217 | < 5% |
Eventbrite | 25,357 | < 5% |
Google Analytics 360 Suite | 25,190 | < 5% |
ConvertKit | 25,037 | < 5% |
Digital Window | 21,856 | < 5% |
SendPulse | 21,145 | < 5% |
Drip | 19,859 | < 5% |
Zemanta | 19,171 | < 5% |
Dotomi | 18,226 | < 5% |
Heap | 18,010 | < 5% |
SharpSpring | 17,795 | < 5% |
Gauges | 16,991 | < 5% |
Inspectlet | 16,843 | < 5% |
Mautic | 15,620 | < 5% |
CleverReach | 15,195 | < 5% |
Netmining | 14,961 | < 5% |
Looker | 14,906 | < 5% |
Bombora | 14,877 | < 5% |
Webtrends | 14,433 | < 5% |
GetResponse | 14,334 | < 5% |
Appcues | 14,162 | < 5% |
Survicate | 13,010 | < 5% |
AT Internet | 12,873 | < 5% |
Unbounce | 11,915 | < 5% |
MailUp | 11,830 | < 5% |
IBM Tealeaf | 11,703 | < 5% |
Leadpages | 11,188 | < 5% |
iContact | 11,037 | < 5% |
OptiMonk | 10,960 | < 5% |
Sprout Social | 10,825 | < 5% |
Emma | 10,581 | < 5% |
Refersion | 9,465 | < 5% |
Justuno | 9,422 | < 5% |
Chartbeat | 9,370 | < 5% |
Cvent | 9,003 | < 5% |
Wild Apricot | 8,892 | < 5% |
Autopilot | 8,722 | < 5% |
Demandforce | 8,674 | < 5% |
ClickDimensions | 8,392 | < 5% |
Buffer | 7,894 | < 5% |
Moosend | 7,721 | < 5% |
Capterra | 7,674 | < 5% |
WisePops | 7,640 | < 5% |
Sleeknote | 7,355 | < 5% |
SessionCam | 7,268 | < 5% |
Act-On | 7,206 | < 5% |
Woopra | 6,966 | < 5% |
TagCommander | 6,014 | < 5% |
Maxymiser | 5,794 | < 5% |
SALESmanago | 5,725 | < 5% |
C3 Metrics | 5,105 | < 5% |
SiteSpect | 4,981 | < 5% |
AB Tasty | 4,879 | < 5% |
Ptengine | 4,688 | < 5% |
Marketing 360 | 4,671 | < 5% |
GoSquared | 4,600 | < 5% |
EmailMeForm | 4,595 | < 5% |
Mad Mimi | 4,594 | < 5% |
Fomo | 4,077 | < 5% |
Shopper Approved | 4,076 | < 5% |
Adobe Campaign | 4,005 | < 5% |
VWO | 3,963 | < 5% |
cxense | 3,913 | < 5% |
ClickTale | 3,900 | < 5% |
Post Affiliate Pro | 3,795 | < 5% |
Adestra | 3,630 | < 5% |
Visual IQ | 3,595 | < 5% |
Scorpion | 3,592 | < 5% |
GetSocial | 3,553 | < 5% |
KISSmetrics | 3,451 | < 5% |
Cision | 3,396 | < 5% |
AddShoppers | 3,351 | < 5% |
Revcontent | 3,332 | < 5% |
LeadLander | 3,182 | < 5% |
Benchmark Email | 3,057 | < 5% |
Call Box | 2,987 | < 5% |
ResponseTap | 2,954 | < 5% |
Oracle Marketing Cloud | 2,871 | < 5% |
Factiva | 2,831 | < 5% |
Acxiom | 2,823 | < 5% |
6sense | 2,808 | < 5% |
Visual Visitor | 2,717 | < 5% |
Customer.io | 2,715 | < 5% |
Wishpond | 2,707 | < 5% |
Adobe Digital Marketing Suite | 2,549 | < 5% |
VisiStat | 2,548 | < 5% |
Akna | 2,500 | < 5% |
Brown Paper Tickets | 2,488 | < 5% |
Listrak | 2,424 | < 5% |
Flexmail | 2,386 | < 5% |
Crimson Hexagon | 2,359 | < 5% |
Indicative | 2,350 | < 5% |
BlueConic | 2,274 | < 5% |
Instapage | 2,263 | < 5% |
Jornaya | 2,255 | < 5% |
Datorama | 2,238 | < 5% |
Mindmatrix | 2,231 | < 5% |
Feathr | 2,144 | < 5% |
Infinity Call Tracking | 2,116 | < 5% |
Velocify | 2,068 | < 5% |
Monetate | 2,018 | < 5% |
InsightExpress | 1,992 | < 5% |
FreshMail | 1,987 | < 5% |
Grade.us | 1,858 | < 5% |
Invoca | 1,813 | < 5% |
Zarget | 1,796 | < 5% |
Evergage | 1,793 | < 5% |
FormAssembly | 1,743 | < 5% |
Dynamic Yield | 1,737 | < 5% |
Robly | 1,729 | < 5% |
ActiveDEMAND | 1,685 | < 5% |
IBM Digital Analytics | 1,645 | < 5% |
CoffeeCup Responsive Email Designer | 1,639 | < 5% |
Mailigen | 1,608 | < 5% |
ThriveHive | 1,576 | < 5% |
Sysomos | 1,485 | < 5% |
Curalate | 1,478 | < 5% |
DiscoverOrg | 1,470 | < 5% |
Bizible | 1,466 | < 5% |
Higher Logic | 1,464 | < 5% |
dotmailer | 1,463 | < 5% |
WebEngage | 1,459 | < 5% |
Spredfast | 1,422 | < 5% |
NinthDecimal | 1,376 | < 5% |
1ShoppingCart | 1,374 | < 5% |
APSIS Lead | 1,358 | < 5% |
E-goi | 1,345 | < 5% |
Zift Solutions | 1,339 | < 5% |
Qubit | 1,328 | < 5% |
Lytics | 1,311 | < 5% |
HubSpot Marketing Free | 1,287 | < 5% |
Pixlee | 1,279 | < 5% |
Delacon | 1,218 | < 5% |
ContactUs.com | 1,155 | < 5% |
ActiveProspect | 1,142 | < 5% |
SAVO | 1,131 | < 5% |
Telmetrics | 1,120 | < 5% |
AgoraPulse | 1,114 | < 5% |
Woobox | 1,103 | < 5% |
ClearSlide | 1,072 | < 5% |
Omniconvert | 1,067 | < 5% |
Ceros | 1,063 | < 5% |
BlueHornet | 1,038 | < 5% |
MessageGears | 1,032 | < 5% |
Oktopost | 1,025 | < 5% |
Delivra | 1,004 | < 5% |
Yieldify Conversion Platform | 992 | < 5% |
Recapture | 988 | < 5% |
HitTail | 979 | < 5% |
Gorkana | 969 | < 5% |
Localytics | 968 | < 5% |
Crosswise | 953 | < 5% |
BoostSuite | 929 | < 5% |
Yesware | 882 | < 5% |
ViralSweep | 861 | < 5% |
ReferralCandy | 838 | < 5% |
BloomReach | 833 | < 5% |
Showpad | 827 | < 5% |
Friendbuy | 801 | < 5% |
Scenario | 797 | < 5% |
Emarsys | 774 | < 5% |
LeadChat | 763 | < 5% |
BuzzSumo | 740 | < 5% |
MyGuestlist | 733 | < 5% |
Linqia | 729 | < 5% |
Speak2Leads | 706 | < 5% |
Zmags Creator | 689 | < 5% |
Iconosquare | 687 | < 5% |
Urban Airship | 676 | < 5% |
WealthEngine | 675 | < 5% |
Mediahawk | 675 | < 5% |
ContactPigeon | 673 | < 5% |
Informz | 665 | < 5% |
TargetBay | 664 | < 5% |
Ylopo | 656 | < 5% |
LeadBoxer | 648 | < 5% |
ReviewBuzz | 640 | < 5% |
ReSci (Retention Science) | 629 | < 5% |
Convertro | 588 | < 5% |
ScribbleLive | 586 | < 5% |
Ahalogy | 586 | < 5% |
LeadSquared | 573 | < 5% |
RegOnline | 559 | < 5% |
Decibel Insight | 541 | < 5% |
Net-Results | 540 | < 5% |
TapInfluence | 528 | < 5% |
D&B Hoovers (Avention) | 520 | < 5% |
UberFlip | 509 | < 5% |
Meltwater | 508 | < 5% |
Segmentify | 484 | < 5% |
Swiftpage | 481 | < 5% |
MarketSnare | 481 | < 5% |
NewsCred | 479 | < 5% |
Azalead | 467 | < 5% |
LeadsRx | 461 | < 5% |
Adnow | 446 | < 5% |
Spherexx | 438 | < 5% |
BrandBacker | 436 | < 5% |
Influenster | 433 | < 5% |
Twitter Counter | 423 | < 5% |
Photoslurp | 423 | < 5% |
Pipz | 417 | < 5% |
RainKing | 415 | < 5% |
Ringostat | 415 | < 5% |
BrightLocal | 411 | < 5% |
Universe | 398 | < 5% |
Virtual Vision | 392 | < 5% |
AdLuge | 385 | < 5% |
SocialTwist | 368 | < 5% |
ShortStack | 361 | < 5% |
KickoffLabs | 341 | < 5% |
SalesFUSION | 340 | < 5% |
InsideSales.com | 336 | < 5% |
Calltracks | 329 | < 5% |
Selligent | 327 | < 5% |
Sendloop | 319 | < 5% |
Pabbly | 307 | < 5% |
SendX | 304 | < 5% |
ShopSocially | 300 | < 5% |
KickFire | 298 | < 5% |
Sellpoints | 297 | < 5% |
Allocadia | 294 | < 5% |
WhatCounts | 287 | < 5% |
Evolution360 | 271 | < 5% |
Extole | 266 | < 5% |
Vero | 259 | < 5% |
TapClicks | 254 | < 5% |
Huggy | 254 | < 5% |
etouches | 250 | < 5% |
Leadsius | 249 | < 5% |
Local Measure | 245 | < 5% |
Vextras | 244 | < 5% |
StreamSend | 238 | < 5% |
Personyze | 236 | < 5% |
Funnel.io | 234 | < 5% |
TagMan | 229 | < 5% |
BuiltWith | 226 | < 5% |
RebelMouse | 216 | < 5% |
Lead Liaison | 215 | < 5% |
Clarabridge | 214 | < 5% |
Pathmatics | 206 | < 5% |
Wyng | 206 | < 5% |
Lead411 | 205 | < 5% |
Enterworks | 196 | < 5% |
Soundest | 194 | < 5% |
Launch Pilot | 188 | < 5% |
Conductor Searchlight | 179 | < 5% |
Tracx | 178 | < 5% |
TrenDemon | 177 | < 5% |
AirPR | 176 | < 5% |
Actiance | 173 | < 5% |
Leadspace | 168 | < 5% |
eTrigue | 168 | < 5% |
idioplatform | 167 | < 5% |
ManyContacts | 167 | < 5% |
Boomtrain | 167 | < 5% |
TrackMaven | 161 | < 5% |
LetReach | 159 | < 5% |
Epsilon | 158 | < 5% |
CloudLead | 156 | < 5% |
Publicate | 156 | < 5% |
Persado | 154 | < 5% |
BrightFunnel | 153 | < 5% |
NotifyVisitors | 153 | < 5% |
GroupM | 149 | < 5% |
Marketwired | 147 | < 5% |
EveryoneSocial | 143 | < 5% |
Datanyze | 141 | < 5% |
Sociabble | 131 | < 5% |
Iterable | 131 | < 5% |
Post Beyond | 130 | < 5% |
Reactful | 127 | < 5% |
ion interactive | 126 | < 5% |
Allbound | 126 | < 5% |
Ungapped | 126 | < 5% |
IBM Marketing Operations | 123 | < 5% |
GetFiveStars | 113 | < 5% |
Subscription Genius | 111 | < 5% |
GaggleAmp | 110 | < 5% |
Hushly | 110 | < 5% |
BrightInfo | 108 | < 5% |
TechValidate | 107 | < 5% |
Lattice Engines | 105 | < 5% |
CrowdVu | 103 | < 5% |
KeyMetric | 102 | < 5% |
BrandMaker | 99 | < 5% |
Prospect.io | 98 | < 5% |
GIFTD | 96 | < 5% |
IZEAx | 93 | < 5% |
BlueVenn | 87 | < 5% |
TargetBase | 87 | < 5% |
C-Level Connections | 86 | < 5% |
ReachForce | 85 | < 5% |
Trumpia | 84 | < 5% |
BySide | 81 | < 5% |
Full Circle Insights | 80 | < 5% |
Sprinklr | 80 | < 5% |
Manzama | 79 | < 5% |
DataFox | 78 | < 5% |
Social Annex | 78 | < 5% |
AgilOne | 76 | < 5% |
PriceWaiter | 75 | < 5% |
CloudSponge | 74 | < 5% |
Envoke | 66 | < 5% |
Leads Explorer | 65 | < 5% |
UserReplay | 64 | < 5% |
Autonomy Optimost | 63 | < 5% |
ClearView Social | 61 | < 5% |
Adobe AdLens | 60 | < 5% |
Salesforce Email Studio | 57 | < 5% |
PunchTab | 57 | < 5% |
Distribion | 55 | < 5% |
ZINFI | 53 | < 5% |
Mobile Roadie | 53 | < 5% |
RingDNA | 52 | < 5% |
Daddy Analytics | 51 | < 5% |
ClickToAddress | 51 | < 5% |
CallSource | 50 | < 5% |
SalesOptimize | 49 | < 5% |
OptiMine | 49 | < 5% |
APSIS Pro | 48 | < 5% |
Mintigo | 47 | < 5% |
Plytix | 46 | < 5% |
Hootsuite Amplify | 45 | < 5% |
Hive9 | 44 | < 5% |
Custora | 44 | < 5% |
Klout | 44 | < 5% |
Datananas | 43 | < 5% |
LinkTrust | 41 | < 5% |
SubscriberMail | 41 | < 5% |
OnePageCRM | 40 | < 5% |
ZenProspect | 39 | < 5% |
Upaknee | 39 | < 5% |
LeadzGen | 38 | < 5% |
Taggstar | 38 | < 5% |
LookBookHQ | 37 | < 5% |
Akkroo | 36 | < 5% |
Socedo | 36 | < 5% |
Revana | 35 | < 5% |
UsabilityTools | 35 | < 5% |
ExpressPigeon | 34 | < 5% |
NextMark | 34 | < 5% |
InPowered | 33 | < 5% |
Synthio | 32 | < 5% |
Siftrock | 31 | < 5% |
Siebel Marketing Resource Management | 31 | < 5% |
CrowdTwist | 31 | < 5% |
Lead Accelerator | 30 | < 5% |
Aptean Respond | 30 | < 5% |
Invesp | 30 | < 5% |
Campaigner Email | 29 | < 5% |
LeadSift | 28 | < 5% |
Percolate | 28 | < 5% |
EmailDirect.com | 26 | < 5% |
VisibleThread | 26 | < 5% |
Oracle Content Marketing | 26 | < 5% |
Adchemy | 26 | < 5% |
Mailify | 25 | < 5% |
Spinnakr | 25 | < 5% |
Docurated | 25 | < 5% |
Elateral | 24 | < 5% |
Contentools | 24 | < 5% |
Naytev | 24 | < 5% |
OneSpot | 24 | < 5% |
MavSocial | 23 | < 5% |
Openr | 22 | < 5% |
PeopleLinx | 22 | < 5% |
Tendenci | 22 | < 5% |
Sparklane | 21 | < 5% |
ClickSquared | 21 | < 5% |
KiteDesk | 21 | < 5% |
PublishThis | 20 | < 5% |
MailerMailer | 20 | < 5% |
Follow Analytics | 18 | < 5% |
SuperTag | 18 | < 5% |
ConnectGood | 16 | < 5% |
Action Recorder | 16 | < 5% |
MarketShare DecisionCloud | 16 | < 5% |
Adobe Genesis | 16 | < 5% |
Hull.io | 16 | < 5% |
NetLine Corporation | 15 | < 5% |
Auctio | 15 | < 5% |
WiseStamp | 14 | < 5% |
Entytle | 14 | < 5% |
MeritDirect | 14 | < 5% |
Omniata | 13 | < 5% |
LeadFuze | 13 | < 5% |
BuzzBuilder | 13 | < 5% |
App Data Room | 13 | < 5% |
PipeCandy | 13 | < 5% |
Qwardo | 13 | < 5% |
Campayn | 11 | < 5% |
DrumUp | 11 | < 5% |
Skyword | 11 | < 5% |
CustomerLove | 10 | < 5% |
Gravity | 10 | < 5% |
Captora | 10 | < 5% |
Content Runner | 10 | < 5% |
edocr | 10 | < 5% |
Radius | 9 | < 5% |
OpenText Optimost | 9 | < 5% |
Pagewiz | 9 | < 5% |
CommercialTribe | 9 | < 5% |
AeroLeads | 9 | < 5% |
Fileboard | 8 | < 5% |
Tilt | 8 | < 5% |
LeadSecure | 8 | < 5% |
Adnovate | 8 | < 5% |
YesData | 7 | < 5% |
Postano | 5 | < 5% |
Attensee | 5 | < 5% |
IBM CustomerInsight | 4 | < 5% |
Oceanos | 2 | < 5% |