Enterprise Marketing Management products
322,228 Companies
What is Enterprise Marketing Management?
Enterprise marketing management defines a category of software used by marketing operations to manage their end-to-end internal processes. It consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. Note: Some of these areas are separated out into their own categories.
Market Share of Enterprise Marketing Management products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Enterprise Marketing Management products and technologies. We track 57 products in the Enterprise Marketing Management category, and have found 322,228 companies using these products.
Enterprise Marketing Management
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322,228
Companies using Enterprise Marketing Management
Enterprise Marketing Management
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| Product | Install base (# of companies we found using this product) |
Market Share (%) |
|---|---|---|
| Omniture | 109,076 | 33% |
| Adobe Marketing Cloud | 63,200 | 19% |
| Google Marketing Platform | 53,315 | 16% |
| Bizo | 32,984 | 10% |
| Google Analytics 360 Suite | 14,758 | < 5% |
| Dotomi | 10,047 | < 5% |
| Netmining | 7,644 | < 5% |
| Digital Window | 5,625 | < 5% |
| Marketing 360 | 2,902 | < 5% |
| Adobe Digital Marketing Suite | 2,425 | < 5% |
| Oracle Marketing Cloud | 2,054 | < 5% |
| Acxiom | 1,960 | < 5% |
| VisiStat | 1,722 | < 5% |
| Akna | 1,511 | < 5% |
| Scorpion | 1,459 | < 5% |
| InsightExpress | 1,357 | < 5% |
| Grade.us | 1,007 | < 5% |
| HubSpot Marketing Free | 980 | < 5% |
| Mindmatrix | 952 | < 5% |
| Yesware | 843 | < 5% |
| APSIS Lead | 832 | < 5% |
| Swiftpage | 739 | < 5% |
| UberFlip | 467 | < 5% |
| Emarsys | 465 | < 5% |
| Epsilon | 340 | < 5% |
| NinthDecimal | 332 | < 5% |
| Ylopo | 314 | < 5% |
| Virtual Vision | 280 | < 5% |
| Spherexx | 261 | < 5% |
| Conductor Searchlight | 251 | < 5% |
| Pipz | 231 | < 5% |
| TargetBay | 225 | < 5% |
| TagMan | 190 | < 5% |
| Huggy | 148 | < 5% |
| IBM Marketing Operations | 132 | < 5% |
| AgilOne | 132 | < 5% |
| ion interactive | 128 | < 5% |
| Evolution360 | 120 | < 5% |
| Pabbly | 104 | < 5% |
| TargetBase | 99 | < 5% |
| Adobe AdLens | 92 | < 5% |
| Enterworks | 85 | < 5% |
| ReachForce | 63 | < 5% |
| Autonomy Optimost | 51 | < 5% |
| LinkTrust | 40 | < 5% |
| BlueVenn | 33 | < 5% |
| NextMark | 31 | < 5% |
| Revana | 30 | < 5% |
| Adchemy | 26 | < 5% |
| Allbound | 26 | < 5% |
| Elateral | 24 | < 5% |
| ClickSquared | 22 | < 5% |
| Siebel Marketing Resource Management | 21 | < 5% |
| Adobe Genesis | 21 | < 5% |
| Hootsuite Amplify | 19 | < 5% |
| Omniata | 18 | < 5% |
| Captora | 15 | < 5% |
