Enterprise Marketing Management products and their install base

Enterprise marketing management defines a category of software used by marketing operations to manage their end-to-end internal processes. It consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. Note: Some of these areas are separated out into their own categories.

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Enterprise Marketing Management products and technologies. We track 35 products in the Enterprise Marketing Management category, and have found 311,556 companies using these products.

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Get targeted set of companies that use Enterprise Marketing Management products

Product	Install base (# of companies we found using this product)	Market Share (%)
Omniture	112,613	36%
Adobe Marketing Cloud	83,009	26%
Bizo	34,257	10%
Google Marketing Platform	29,747	9%
Google Analytics 360 Suite	13,558	< 5%
Dotomi	10,053	< 5%
Netmining	8,595	< 5%
HubSpot Marketing Free	3,214	< 5%
VisiStat	3,044	< 5%
Digital Window	3,010	< 5%
Acxiom	2,450	< 5%
Adobe Digital Marketing Suite	1,919	< 5%
Oracle Marketing Cloud	1,427	< 5%
InsightExpress	1,056	< 5%
Yesware	558	< 5%
APSIS Lead	483	< 5%
UberFlip	403	< 5%
Emarsys	326	< 5%
Swiftpage	298	< 5%
Epsilon	284	< 5%
Conductor Searchlight	188	< 5%
TagMan	186	< 5%
AgilOne	110	< 5%
IBM Marketing Operations	104	< 5%
ReachForce	98	< 5%
ion interactive	93	< 5%
Adobe AdLens	82	< 5%
Autonomy Optimost	81	< 5%
TargetBase	78	< 5%
Captora	64	< 5%
Enterworks	62	< 5%
Marketing 360	32	< 5%
LinkTrust	25	< 5%
Revana	25	< 5%
NextMark	24	< 5%