Enterprise Marketing Management products

317,900 Companies

What is Enterprise Marketing Management?


Enterprise marketing management defines a category of software used by marketing operations to manage their end-to-end internal processes. It consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more. Note: Some of these areas are separated out into their own categories.

Market Share of Enterprise Marketing Management products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Enterprise Marketing Management products and technologies. We track 35 products in the Enterprise Marketing Management category, and have found 317,900 companies using these products.

Enterprise Marketing Management
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317,900
Companies using Enterprise Marketing Management
Enterprise Marketing Management

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Get targeted set of companies that use Enterprise Marketing Management products

Product Install base
(# of companies we found using this product)
Market Share (%)
Omniture 114,138 35%
Adobe Marketing Cloud 83,972 26%
Bizo 34,738 10%
Google Marketing Platform 30,989 9%
Google Analytics 360 Suite 13,956 < 5%
Dotomi 10,180 < 5%
Netmining 8,864 < 5%
HubSpot Marketing Free 3,254 < 5%
VisiStat 3,066 < 5%
Digital Window 3,025 < 5%
Acxiom 2,802 < 5%
Adobe Digital Marketing Suite 2,020 < 5%
Oracle Marketing Cloud 1,711 < 5%
InsightExpress 1,158 < 5%
Yesware 647 < 5%
APSIS Lead 493 < 5%
UberFlip 458 < 5%
Swiftpage 426 < 5%
Emarsys 326 < 5%
Epsilon 308 < 5%
Conductor Searchlight 211 < 5%
TagMan 202 < 5%
AgilOne 129 < 5%
IBM Marketing Operations 111 < 5%
ion interactive 108 < 5%
ReachForce 103 < 5%
TargetBase 84 < 5%
Adobe AdLens 84 < 5%
Autonomy Optimost 81 < 5%
Enterworks 68 < 5%
Captora 63 < 5%
Marketing 360 37 < 5%
LinkTrust 33 < 5%
NextMark 28 < 5%
Revana 27 < 5%