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The Importance of Technographics

In 2016, VentureBeat rightly proclaimed, “'Technographics’ is the new demographics”. Over the past few years, several compani...

At a very fundamental level, the starting point for B2B sales and marketing is defining the target audience—often referred to...

Technology is infused into every organization’s DNA. In many cases, technology has transformed organizations. In the healthca...

Microsoft’s Cloud Sales Team is responsible for working with customers as they evaluate and adopt Microsoft’s offerings, incl...

Learn more about how enlyft enables you to realize account-based marketing at scale.

Account-based marketing commands a collective team effort, with several different stakeholders working closely together throu...

In 2011, American retail giant Nordstrom acquired flash sale platform Hautelook for $270 million, confirming the fears of man...

Enlyft has been working with the Microsoft 365 team for over three years now and has helped them understand their customers b...

Understand how to effectively build organizational consensus for predictive intelligence among all the key stakeholders at your organization.

If this year played a numbers game with your heart, you’re not alone. Data was the watchword in 2017, contributing to the doc...

Learn how Enlyft can help your Marketing and Sales teams discover more and better prospects.

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