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Buyers in the B2B space will do independent research and come to their own buying conclusions long before they engage with your organization’s sales team. In fact, up to 70% of B2B buyers will have made a decision on a purchase before they make contact with a salesperson. The key to interrupting this process and opening doors to decision making is understanding what buyers are looking for earlier in the process. These vital insights come from early- and late-stage Intent Data.
The emergence of AI in recent years and the ongoing acceleration of digital technology has had a fundamental impact on business. Companies across the spectrum are developing and embracing new tools and technologies to improve their processes and products. According to studies by Statista, 75% of companies are likely to adopt large scale data analytics, cloud computing, e-commerce, and AI by 2027.
Research shows that 87% of today’s B2B buyers prefer to take a self-service approach to purchasing software and services. That’s no sales calls, no pitches, and no demo sessions—just their own research and time spent discovering your product for themselves. Chances are, the first time you hear from them directly will be in the later stages of a decision-making, not at the beginning. And, they have likely talked to your competitors as well.
Today’s C-level executives are more engaged than ever before in creating better business outcomes, and the processes that lead to them. It’s not unusual for the C-Suite to get involved in business decisions at an operational level, so salespeople need to recognize this growing trend and be ready to pitch at the top of an organization if they want to make their sales efforts count.
Low-quality data impedes marketing and sales opportunities for customer acquisition, and derails the decision-making process of companies. Find out how one-time lists add to poor quality data, and how companies can build a strong foundation of high quality data with tools like Enlyft.
B2B SaaS companies need deep insights to survive their competitive space. Sales intelligence tools like Enlyft are a great choice for getting these insights and targeting the right audience. Read this blog to discover the three game-changing benefits of Enlyft to harness the true power of sales intelligence.
Enlyft expanded IT Voice's customer intelligence horizons, revealing diverse possibilities and true potential
With high quality data-driven insights all at one place on the platform that is quick, accurate and easy to adapt, makes the collaboration totally worth it - Lily Johnson, Product Operations, Resourcely.io
InVerbis, a process mining platform, built a strong GTM strategy leveraging Enlyft's Technographics and deep insights
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