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Three Ways to Even the Odds in Lead Generation

The odds are not on your side in lead generation -- but you can change that by thinking strategically and using the right tools.

In 2016, VentureBeat rightly proclaimed, “'Technographics’ is the new demographics”. Over the past few years, several compani...

Read our comprehensive guide for successfully piloting a predictive analytics vendor

If this year played a numbers game with your heart, you’re not alone. Data was the watchword in 2017, contributing to the doc...

Understand how to effectively build organizational consensus for predictive intelligence among all the key stakeholders at your organization.

Using personalized content can do wonders for your lead generation. Learn how to craft a content strategy that drives more leads than ever before.

Crippled by inaccurate, incomplete, and outdated customer data, sales organizations are increasingly exploring the potential ...

Amazon Web Services (AWS) is the undisputed leader in cloud computing, but Salesforce Heroku offers something the tech giant ...

Over the past decade, the marketing landscape has undergone a phenomenal transformation. The transformation has been, in larg...

In 2011, American retail giant Nordstrom acquired flash sale platform Hautelook for $270 million, confirming the fears of man...

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