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Go-to-market (GTM) teams are constantly seeking ways to gain a competitive edge by identifying, prioritizing, and engaging the right customers effectively. Understanding your target audience is an obvious first step.

Enhancing customer insights and targeted outreach with Enlyft.

Organizations need to take a multifaceted and data-driven approach to revenue growth in today’s rapidly evolving business landscape. Against this backdrop, the emergence of revenue intelligence has revolutionized the way sales, marketing, and customer success strategies are conceptualized, implemented, and optimized.

We're excited to announce the release of our highly-anticipated Fall 2024 product update. This launch is packed with innovative features and enhancements designed to optimize your go-to-market (GTM) strategies by positioning your teams to scale smarter and engage prospective customers faster.

Revenue operations (RevOps) is a critical methodology for driving alignment, efficiency, and growth across sales, marketing, and customer success functions. It involves the strategic integration of these key revenue-generating departments to optimize processes, data, and technology in a bid to achieve a unified revenue strategy.

Gartner recently predicted that 65% of B2B sales organizations will move from intuition-based to data-driven decision making by 2026.

“Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B,” reports Forrester Principal Analyst, Jessie Johnson.

In recent years, the concept of RevOps—short for revenue operations—has surfaced as a game-changer. Gartner supports this sentiment, predicting that 75% of the highest-growth companies will adopt a RevOps model by 2025.

The G2 Fall 2024 reports are out! We are thrilled to announce this recognition, as determined by our customers, in key go-to-market categories and to showcase our valued badges.

The recent opening of Enlyft’s new location in the vibrant city of Pune, India was reason enough for our local team to indulge in a few celebrations, while officially inaugurating the office space.

Understanding customer intent and leveraging intent data has emerged as a cornerstone for driving targeted and personalized strategies.

The role of artificial intelligence (AI) in sales isn’t going to go away. If anything, it continues to become increasingly vital, according to this Gartner press release which claims: ‘By 2028, 60% of B2B seller work will be executed through conversational user interfaces via generative AI sales technologies, up from less than 5% in 2023.’

Successful business strategies are built on a foundation of deep understanding of your target audience. Among the critical elements of this understanding are buyer personas, meticulously crafted representations of your ideal customers grounded in real data and comprehensive market research.

Your sales team serves as the last and most crucial link in a complex chain - the sales funnel. Even the slickest operation will fall apart if your sales staff are unable to convert at the end, potentially wasting all investments made up to that point.

Total addressable market (TAM) is a concept that helps sales, marketing, and go-to-market executives estimate the total market demand for a particular product or service.

In the pursuit of driving better outcomes in a complex, fast-paced world, B2B sales and marketing leaders are increasingly depending on predictive selling solutions to deliver valuable insights and enhance their teams’ targeting capabilities.

Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific high-value accounts or customers. It involves personalized and targeted marketing campaigns tailored to the unique needs and challenges of individual accounts.

A question that is particularly relevant to B2B go-to-market professionals right now is how to drive performance, not just over the next 12 – 24 months, but over the next five years.

Predictive selling is a game-changing approach that leverages advanced analytics and data science to revolutionize your sales strategies, drive growth, and achieve unparalleled success.

Consumer behavior and market dynamics remain a moving target for B2B businesses. In fact, there are ‘large-scale shifts taking place in the global consumer landscape,’ according to this McKinsey article.

Summer! For some of us, the word evokes visions of longer, brighter days, warmer temperatures, and possibly even a vacation.

Ideal customer profiles (ICPs) are foundational tools used by B2B sales, marketing, and go-to-market executives to define and target the most valuable customers for their businesses.

It’s no secret that engaging with the right customers at the right time is crucial for the success and growth of any B2B company. Consequently, go-to-market (GTM) leaders are constantly exploring new strategies and technologies, investing time and money to streamline their customer acquisition process.

As seasoned business leaders can attest, in commercial endeavors it's not uncommon to face hurdles that test the mettle of even the most accomplished professionals.

Economic and technology changes over the last several years have impacted B2B sales teams dramatically. But the pressure to stay ahead of—and outsell—the competition, remains the same.

As go-to-market (GTM) leaders strive for a competitive edge in the ever-evolving marketplace, account-based marketing (ABM)—which dates back to the 1990s—is still a hugely important strategy for B2B organizations.

Predictive selling, driven by cutting-edge technology, has emerged as a game-changer for B2B organizations. Thanks to the power of generative AI (GenAI) and machine learning, businesses can quickly and easily identify, prioritize, and engage with the right customers.

In the world of account-based marketing (ABM), staying ahead of the competition requires constant innovation and a deep understanding of your ideal customers. With the advent of GenAI (generative artificial intelligence), companies can propel their ABM efforts to new heights.

Nothing quite compares to an in-person event with like-minded peers! At the recent 2024 Forrester B2B Summit—a premier event for B2B marketing and sales leaders—attendees were left with a wealth of insights and strategies emerging in business-to-business industries today.

Understanding buying signals is crucial in today's crowded marketplace. Questions like, ‘Is it the right time to funnel energy and focus into this account?’ and ‘Is my pitch likely to resonate with this particular team?’ are common concerns for sales and marketing teams.

Countless B2B businesses struggle to identify, prioritize, and engage with the right buyers, preventing them from gaining a competitive edge. More recently, taking a data-driven approach to predictive selling is a strategy that is gaining traction and delivering results.

Next generation AI platform to identify, prioritize and engage the right customers.

Few among us can afford to waste time and resources by targeting prospects who may not be ready to buy. But teams can stay ahead of the curve by uncovering hidden buyer intent and focusing their efforts on prospects who are actively in the market for their solutions.

Account-based marketing (ABM) is a powerful marketing strategy that targets specific high-value accounts through a personalized and targeted approach. If the content created keeps your audience engaged, it’s a strategy that can deliver impressive ROI. But therein lies the rub—creating engaging content for ABM can be challenging.

We are thrilled to announce the launch of four groundbreaking capabilities, now available to all customers. These AI-powered enhancements help B2B organizations worldwide to identify, prioritize, and engage at scale with the right buyers.

One of North America’s premier events for B2B marketing and sales, Forrester’s B2B Summit, is fast approaching, and Enlyft is proud to be a sponsor! Running from May 5-8 in Austin, TX, the theme of this year’s event is ‘Align, Reinvent, Win.’ With a lineup of over 110 sessions and hundreds of amazing presenters, this year's gathering promises to be a dynamic event for industry professionals to engage, learn, and forge connections.

We’re proud to announce that Enlyft has obtained ISO 27001 and ISO 27701 certifications and renewed our SOC 2 Type II audit report, underscoring our dedication to maintaining the highest standards of data security and privacy for global customers.

Our customers have exacting standards, so their satisfaction means a lot to the Enlyft team. We’re excited to be featured across the Spring 2024 reports issued by G2, a leading product review site that evaluates and ranks software products based on user reviews and other factors.

Companies that effectively tailor their marketing efforts and sales strategies to resonate with their target audience are far more likely to achieve sustained growth and success. That’s why understanding your ideal customer and building an ideal customer profile (ICP) is invaluable.

In today's competitive business landscape, understanding your target audience is crucial for driving sales pipeline and achieving revenue growth. One effective tool that can help you in this endeavor is the ideal customer profile (ICP).

March is commemorated as Women's History Month, a time when we reflect on the significant contributions that women have made to society, politics, and culture. This month-long celebration also provides an opportunity to acknowledge the persistent challenges and obstacles that women still face today.

Enlyft, a leading provider of B2B customer intelligence and data enrichment solutions, is delighted to announce our silver sponsorship at Forrester B2B Summit North America 2024! This collaboration showcases our commitment to equipping B2B organizations with cutting-edge AI-powered tools and insights needed to thrive in today's rapidly evolving market landscape.

Buyers in the B2B space will do independent research and come to their own buying conclusions long before they engage with your organization’s sales team. In fact, up to 70% of B2B buyers will have made a decision on a purchase before they make contact with a salesperson. The key to interrupting this process and opening doors to decision making is understanding what buyers are looking for earlier in the process. These vital insights come from early- and late-stage Intent Data.

The emergence of AI in recent years and the ongoing acceleration of digital technology has had a fundamental impact on business. Companies across the spectrum are developing and embracing new tools and technologies to improve their processes and products. According to studies by Statista, 75% of companies are likely to adopt large scale data analytics, cloud computing, e-commerce, and AI by 2027.

Research shows that 87% of today’s B2B buyers prefer to take a self-service approach to purchasing software and services. That’s no sales calls, no pitches, and no demo sessions—just their own research and time spent discovering your product for themselves. Chances are, the first time you hear from them directly will be in the later stages of a decision-making, not at the beginning. And, they have likely talked to your competitors as well.

Today’s C-level executives are more engaged than ever before in creating better business outcomes, and the processes that lead to them. It’s not unusual for the C-Suite to get involved in business decisions at an operational level, so salespeople need to recognize this growing trend and be ready to pitch at the top of an organization if they want to make their sales efforts count.

Low-quality data impedes marketing and sales opportunities for customer acquisition, and derails the decision-making process of companies. Find out how one-time lists add to poor quality data, and how companies can build a strong foundation of high quality data with tools like Enlyft.

B2B SaaS companies need deep insights to survive their competitive space. Sales intelligence tools like Enlyft are a great choice for getting these insights and targeting the right audience. Read this blog to discover the three game-changing benefits of Enlyft to harness the true power of sales intelligence.

Enlyft expanded IT Voice's customer intelligence horizons, revealing diverse possibilities and true potential

With high quality data-driven insights all at one place on the platform that is quick, accurate and easy to adapt, makes the collaboration totally worth it - Lily Johnson, Product Operations, Resourcely.io

InVerbis, a process mining platform, built a strong GTM strategy leveraging Enlyft's Technographics and deep insights