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G2 recognizes Enlyft for account data management, sales intelligence, and marketing account intelligence

Summer! For some of us, the word evokes visions of longer, brighter days, warmer temperatures, and possibly even a vacation.

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Glossary
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What is an ideal customer profile (ICP)

Ideal customer profiles (ICPs) are foundational tools used by B2B sales, marketing, and go-to-market executives to define and target the most valuable customers for their businesses.

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Why data quality should lead the charge in B2B customer acquisition

It’s no secret that engaging with the right customers at the right time is crucial for the success and growth of any B2B company. Consequently, go-to-market (GTM) leaders are constantly exploring new strategies and technologies, investing time and money to streamline their customer acquisition process.

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It's tough out there: Navigating B2B challenges in 2024

As seasoned business leaders can attest, in commercial endeavors it's not uncommon to face hurdles that test the mettle of even the most accomplished professionals.

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Predictive selling vs. traditional selling: Preparing for the future of sales

Economic and technology changes over the last several years have impacted B2B sales teams dramatically. But the pressure to stay ahead of—and outsell—the competition, remains the same.

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ABM for B2B organizations: mixed results and ongoing challenges

As go-to-market (GTM) leaders strive for a competitive edge in the ever-evolving marketplace, account-based marketing (ABM)—which dates back to the 1990s—is still a hugely important strategy for B2B organizations.

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3 ways the right technology can boost predictive selling

Predictive selling, driven by cutting-edge technology, has emerged as a game-changer for B2B organizations. Thanks to the power of generative AI (GenAI) and machine learning, businesses can quickly and easily identify, prioritize, and engage with the right customers.

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Supercharge your ABM strategy with GenAI

In the world of account-based marketing (ABM), staying ahead of the competition requires constant innovation and a deep understanding of your ideal customers. With the advent of GenAI (generative artificial intelligence), companies can propel their ABM efforts to new heights.

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Insights and trends: 5 key takeaways from the 2024 Forrester B2B Summit

Nothing quite compares to an in-person event with like-minded peers! At the recent 2024 Forrester B2B Summit—a premier event for B2B marketing and sales leaders—attendees were left with a wealth of insights and strategies emerging in business-to-business industries today.

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Unlock the power of buying signals for hyper-personalized marketing

Understanding buying signals is crucial in today's crowded marketplace. Questions like, ‘Is it the right time to funnel energy and focus into this account?’ and ‘Is my pitch likely to resonate with this particular team?’ are common concerns for sales and marketing teams.

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Take a data-driven approach to predictive selling

Countless B2B businesses struggle to identify, prioritize, and engage with the right buyers, preventing them from gaining a competitive edge. More recently, taking a data-driven approach to predictive selling is a strategy that is gaining traction and delivering results.

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Be Predictive

Next generation AI platform to identify, prioritize and engage the right customers.

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From guesswork to informed decisions: Proprietary data will get you there

Few among us can afford to waste time and resources by targeting prospects who may not be ready to buy. But teams can stay ahead of the curve by uncovering hidden buyer intent and focusing their efforts on prospects who are actively in the market for their solutions.

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7 ways to create engaging content for account-based marketing

Account-based marketing (ABM) is a powerful marketing strategy that targets specific high-value accounts through a personalized and targeted approach. If the content created keeps your audience engaged, it’s a strategy that can deliver impressive ROI. But therein lies the rub—creating engaging content for ABM can be challenging.

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Introducing next generation predictive selling for GTM teams

We are thrilled to announce the launch of four groundbreaking capabilities, now available to all customers. These AI-powered enhancements help B2B organizations worldwide to identify, prioritize, and engage at scale with the right buyers.

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We’re event sponsors at Forrester’s 2024 B2B Summit!

One of North America’s premier events for B2B marketing and sales, Forrester’s B2B Summit, is fast approaching, and Enlyft is proud to be a sponsor! Running from May 5-8 in Austin, TX, the theme of this year’s event is ‘Align, Reinvent, Win.’ With a lineup of over 110 sessions and hundreds of amazing presenters, this year's gathering promises to be a dynamic event for industry professionals to engage, learn, and forge connections.

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Enlyft achieves ISO 27001 and ISO 27701 certifications, reinforcing commitment to enterprise data security

We’re proud to announce that Enlyft has obtained ISO 27001 and ISO 27701 certifications and renewed our SOC 2 Type II audit report, underscoring our dedication to maintaining the highest standards of data security and privacy for global customers.

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Enlyft earns G2 accolades for account data management, sales intelligence, and marketing account intelligence

Our customers have exacting standards, so their satisfaction means a lot to the Enlyft team. We’re excited to be featured across the Spring 2024 reports issued by G2, a leading product review site that evaluates and ranks software products based on user reviews and other factors.

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Understanding the power of ideal customer profiles (ICPs) in business growth

Companies that effectively tailor their marketing efforts and sales strategies to resonate with their target audience are far more likely to achieve sustained growth and success. That’s why understanding your ideal customer and building an ideal customer profile (ICP) is invaluable.

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From ICP to revenue growth: How to use your ideal customer profile to drive sales pipeline

In today's competitive business landscape, understanding your target audience is crucial for driving sales pipeline and achieving revenue growth. One effective tool that can help you in this endeavor is the ideal customer profile (ICP).

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Women Inspiring Innovation Through Imagination

March is commemorated as Women's History Month, a time when we reflect on the significant contributions that women have made to society, politics, and culture. This month-long celebration also provides an opportunity to acknowledge the persistent challenges and obstacles that women still face today.

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Exciting News from Enlyft: Elevating Business Intelligence at Forrester B2B Summit North America 2024

Enlyft, a leading provider of B2B customer intelligence and data enrichment solutions, is delighted to announce our silver sponsorship at Forrester B2B Summit North America 2024! This collaboration showcases our commitment to equipping B2B organizations with cutting-edge AI-powered tools and insights needed to thrive in today's rapidly evolving market landscape.

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What is Intent Data?

Buyers in the B2B space will do independent research and come to their own buying conclusions long before they engage with your organization’s sales team. In fact, up to 70% of B2B buyers will have made a decision on a purchase before they make contact with a salesperson. The key to interrupting this process and opening doors to decision making is understanding what buyers are looking for earlier in the process. These vital insights come from early- and late-stage Intent Data.

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What is Technographic Data?

The emergence of AI in recent years and the ongoing acceleration of digital technology has had a fundamental impact on business. Companies across the spectrum are developing and embracing new tools and technologies to improve their processes and products. According to studies by Statista, 75% of companies are likely to adopt large scale data analytics, cloud computing, e-commerce, and AI by 2027.

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Use Intent Data to Power Your ABM Efforts

Research shows that 87% of today’s B2B buyers prefer to take a self-service approach to purchasing software and services. That’s no sales calls, no pitches, and no demo sessions—just their own research and time spent discovering your product for themselves. Chances are, the first time you hear from them directly will be in the later stages of a decision-making, not at the beginning. And, they have likely talked to your competitors as well.

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5 Tips for Selling into the C-Suite

Today’s C-level executives are more engaged than ever before in creating better business outcomes, and the processes that lead to them. It’s not unusual for the C-Suite to get involved in business decisions at an operational level, so salespeople need to recognize this growing trend and be ready to pitch at the top of an organization if they want to make their sales efforts count.

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The Hidden Cost of Low-quality Data: Undermining B2B Sales and Marketing Strategies

Low-quality data impedes marketing and sales opportunities for customer acquisition, and derails the decision-making process of companies. Find out how one-time lists add to poor quality data, and how companies can build a strong foundation of high quality data with tools like Enlyft.

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Unleashing the Power of Sales Intelligence: Three Game-Changing Benefits with Enlyft

B2B SaaS companies need deep insights to survive their competitive space. Sales intelligence tools like Enlyft are a great choice for getting these insights and targeting the right audience. Read this blog to discover the three game-changing benefits of Enlyft to harness the true power of sales intelligence.

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Case Study
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Building a Solid Foundation: IT Voice's Shift from One-Time Lists to Data Intelligence with Enlyft

Enlyft expanded IT Voice's customer intelligence horizons, revealing diverse possibilities and true potential

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From Complex Researches to Effortless Prospect Qualification : the Resourcely journey towards higher conversions

With high quality data-driven insights all at one place on the platform that is quick, accurate and easy to adapt, makes the collaboration totally worth it - Lily Johnson, Product Operations, Resourcely.io

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Case Study
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From Data and Insights to Action: The InVerbis Advantage with Technographics

InVerbis, a process mining platform, built a strong GTM strategy leveraging Enlyft's Technographics and deep insights

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