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The Importance of Technographics

In 2016, VentureBeat rightly proclaimed, “'Technographics’ is the new demographics”. Over the past few years, several compani...

Crippled by inaccurate, incomplete, and outdated customer data, sales organizations are increasingly exploring the potential ...

If this year played a numbers game with your heart, you’re not alone. Data was the watchword in 2017, contributing to the doc...

At a very fundamental level, the starting point for B2B sales and marketing is defining the target audience—often referred to...

In 2011, American retail giant Nordstrom acquired flash sale platform Hautelook for $270 million, confirming the fears of man...

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While Microsoft Corp. is known for securing multi-million-dollar deals with global industry leaders, the company has maintain...

Account-based marketing commands a collective team effort, with several different stakeholders working closely together throu...

Read our comprehensive guide for successfully piloting a predictive analytics vendor

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