G2 recognizes Enlyft for account data management, sales intelligence, and marketing account intelligence
July 8, 2024
Summer! For some of us, the word evokes visions of longer, brighter days, warmer temperatures, and possibly even a vacation.
While the Enlyft team is game for all of the above, when summer rolls around we also start anticipating the release of the next quarterly report from G2, a leading peer-to-peer review site that evaluates and ranks software products based on user feedback, reviews, and other factors.
This year is no different and the team is once again excited to be featured across the G2 Summer 2024 reports and recognized for Enlyft leadership.
Our customers have spoken
Recipients of G2’s prestigious badges were announced in their Summer 2024 reports. Since customers determine top-rated solutions in the industry, we’re excited to feature in the following key go-to-market categories, sporting these acclaimed badges:
Account Data Management, where Enlyft was recognized as:
Momentum Leader
Marketing Account Intelligence, where Enlyft was recognized as:
Momentum Leader
High Performer
Highest User Adoption
Sales Intelligence, where Enlyft was recognized as:
Momentum Leader
High Performer
Highest User Adoption
What do these business-critical categories include?
For a deeper dive into what each category entails, here is a brief summary of each one:
-Account Data Management
Account data management software empowers teams to manage prospect data during their account-based marketing (ABM) process. As a result, sales and marketing teams have continuous awareness of target accounts.
To maximize your ABM strategy, your sales team needs to know where in the pipeline a prospect is and how likely that prospect is to become a customer.
Account data management systems can record and communicate relevant account information between the sales and marketing teams, making them more efficient and streamlining communication between the two teams.
-Marketing Account Intelligence
Marketing account intelligence software helps marketers develop a list of accounts that fit a user’s ideal customer profile (ICP) through insightful prospect data.
By implementing marketing account intelligence systems, teams can avoid traditional “spray and pray" methods. The software empowers marketing teams to maximize their efforts on accounts that have a high likelihood of converting to customers, while minimizing time and money spent on prospects with a low probability of converting.
Sales teams also get incisive information like a prospect’s role within the company hierarchy or a prospect’s company segment, enabling a more personalized approach.
-Sales Intelligence
Teams can use internal and external data to increase sales and improve sales processes when they leverage sales intelligence software.
This technology helps to improve the quality and quantity of sales leads by using B2B contact databases to identify new opportunities and provide salespeople with the information they need to take advantage of them, including details like contact information, job titles, and firmographics.
Marketing and sales leaders use sales intelligence software to define and implement sales strategies based on this data, facilitating increased productivity, meaningful connections, and enriched prospect and customer data.
We appreciate our Enlyft customers!
There really is no more compelling reason to be in business than meeting the needs of your customers. So, to everyone who has helped us get this far, thank you!
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