Introducing next generation predictive selling for GTM teams

April 16, 2024

We are thrilled to announce the launch of four groundbreaking capabilities, now available to all customers. These AI-powered enhancements help B2B organizations worldwide to identify, prioritize, and engage at scale with the right buyers.  

Enlyft has long been a pioneer in simplifying complex go-to-market (GTM) strategies and building dynamic models for the world’s leading technology companies, giving them unprecedented platform access to target millions of accounts by using proprietary data and analytics only available through the Enlyft Company Graph.  

Now, we’re opening these trailblazing predictive models and capabilities to every high growth and large enterprise—enabling organizations to precisely identify their total addressable market (TAM), focus on the right ideal customer profile (ICP), prioritize buying signals to get ahead of competitors, and leverage GenAI with every buyer interaction.

“Our new predictive selling capabilities will be game changing for Enlyft customers. We have been solving the hardest GTM challenges for some of the largest technology companies on the planet. Account Fit and Buying Signals let modern sales and marketing teams take advantage of generative AI at scale and offer new ways to target the right customers, accelerate results, and sell more efficiently.”

-- Lokesh Dave, Enlyft CEO

B2B GTM efforts transformed

Despite large investments in sales and marketing technology, we still see organizations struggling to identify, prioritize, and engage with the right customers. We take a radically different approach to GTM success by applying our expertise in machine learning and AI to bring new predictive selling capabilities into the platform without requiring first party data. Let’s walk through the four capabilities.

Enlyft Account Fit

The introduction of Enlyft Account Fit revolutionizes how organizations identify and define their TAM from a rich database of over 30 million companies. Teams can easily craft actionable ICPs in a matter of hours—versus weeks or months with traditional approaches—using an intuitive interface and a wide array of criteria.  

Our innovative approach goes beyond traditional firmographics to incorporate advanced filters like technology use, industry focus, geographical data, and exclusive Enlyft AI models. With Enlyft Account Fit, businesses can precisely segment, score, and focus their GTM strategies on the most promising accounts. This adaptive tool also facilitates ongoing refinement of ICP based on market shifts and insights gleaned from your current customer base, ensures your sales and marketing efforts are up to date, and helps activate new GTM motions.

Enlyft Buying Signals™

Enlyft Buying Signals is unique data to Enlyft and its customers, compiled from billions of buying signals each week across news, events, hiring, jobs, and more. Enlyft Buying Signals now includes scoring for early- to mid-stage buyer intent to help GTM teams prioritize which customers to focus on and sell to — well ahead of competitors.

In addition to the scores themselves, Enlyft provides the “signals behind the scores”—what the specific buying signals are and when it may be a good time to engage—helping improve conversion rates, increase average deal size, and accelerate deal velocity. And as always, customizable alerts allow you to receive signals on the target accounts and types of customer events that matter most – helping your team focus on the most promising opportunities.

Intelligent Snapshots

Our new GenAI-powered capability, Intelligent Snapshots, has already gone through extended, real-world testing with thousands of sales professionals. Dynamically generated for 30 million+ companies within the Enlyft Company Graph, Intelligent Snapshots are tuned to match an organization’s ICP, the solutions they sell, and available buying signals.

Intelligent Snapshots provides users with rich context about an account, whether it is a good fit, what to do next, and even who to engage with. It is like having an ‘instant 10-K’ available for every account.

AI Outreach

Enlyft users can now create perfect GenAI emails in seconds with AI Outreach—helping shorten the time needed to personalize and engage at scale. Using all the information, signals, and scoring available within the Enlyft platform, users can generate different types of emails—from sales focused to educational templates—that are highly targeted to specific buyer personas.

AI Outreach uses these Enlyft insights and predictions to create highly personalized and meaningful engagements with the people that matter—driving sales forward, faster. These emails can be easily sent from any CRM system or added to existing email cadences. Select enterprise customers can generate these intelligent emails using the Enlyft API.  

Additional platform and plan updates

In addition to the four predictive capabilities, we are announcing further platform enhancements, as well as a new plan to help organizations get started quickly.

Enlyft Business Edition

We have brought our predictive selling capabilities together into our Business Edition subscription plan, which is unique in the industry. Starting at 20 users and 20,000 credits—and including Account Fit, Buying Signals, GenAI, and the Enlyft platform—it is suited to high growth and large organizations who want to accelerate their GTM efforts and intelligently enrich accounts at scale. Organizations that want to bring in first-party data and create custom models will align better to our Enterprise Plans.

Enlyft Company Graph

We continue to expand the coverage and quality of the industry leading Enlyft Company Graph. Purpose built for large addressable markets and selling multiple solutions, the Enlyft Company Graph now provides rich, up-to-date information on more than 30 million companies, 300 million buyer personas, 18 thousand technologies, and billions of buying signals.

Read the press realease or click here to schedule a demo of these new predictive selling capabilities and platform enhancements.

Get Started today.

Book a demo