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Microsoft Windows 11 CATT Partner Program

Refresh More Devices.
Sell More Copilot+ PCs.

Microsoft CATT insights, finally transformed into pipeline you can sell.

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Enlyft Partner Workspace dashboard

Powering Microsoft's Top Growth and Enterprise Partners

Microsoft CDW Sunrise Technologies Dell SHI Crayon Pax8 Microsoft CDW Sunrise Technologies Dell SHI Crayon Pax8
Proven Results
67%
Higher pipeline value per lead

Using Enlyft Windows 11 propensity data

14%
YOY Growth

In Windows 11 device sales for CATT Partners using Enlyft

3x
Higher Conversion

On Act Now device refresh recommendations vs. generic account lists

Why Enlyft

Built for device refresh intelligence.
Not generic outreach.

Custom scoring, premium SKU and Copilot+ plays, and SDR-ready outreach for Windows 11 CATT Partners.

Install Base + Whitespace Prioritization

Find every refresh-ready account. Inside your base, and beyond it.

Enlyft scores every device refresh, premium SKU, and Copilot+ PC opportunity — across your install base and the broader CATT universe — in one ranked list.

  • Score your install base against Enlyft's 45M+ company intelligence graph — and surface the high-propensity whitespace beyond it
  • Rank every account using real Microsoft device refresh win/loss data, not generic firmographics
  • Segment by refresh readiness: Act Now, Evaluate, Nurture, Educate — so no opportunity sits idle
Install base and CloudAscent account overlap visualization
Device Plays by Account

The right device play for every account.

Different accounts, different plays — Copilot+ PCs and premium SKUs for the ready buyers, compliance plays for the stalled, baseline refresh for everyone else.

  • Act Now — Lead with Copilot+ PCs and premium SKU upsell to capture near-term refresh revenue
  • Evaluate, Nurture, Educate — Each tier gets a matched play to keep accounts warm until they're ready to buy
Account scoring and segmentation stack visualization
SDR Pipeline Acceleration

Sellers supercharged. Devices sold faster.

The Pipeline Agent preps every Act Now account — research, contacts, drafted outreach — and hands it to your SDR ready to send. First meetings within 30–60 days.

  • Research brief delivered to your SDR the moment an account is scored Act Now
  • First-draft email sequences written with the right device play — your SDR reviews, refines, sends
  • 10–15 hours saved per seller per week, redirected to conversations that are already warm
  • Model updates quarterly with fresh Microsoft device refresh and CATT signal data
From score to pipeline execution visualization
Proven with top partners

Microsoft uses Enlyft. So do their top Windows 11 partners.

$500M
in Pipeline · $39M in Device Refresh Wins
  • $500M+ in open, active pipeline opportunities generated
  • $39M in device refresh wins driven by precise targeting
  • Expanded reach into new regions and industries using propensity data
"Leveraging Enlyft's proprietary data, our team secured a key win by engaging with the customer before the RFP process began, demonstrating the power of early data-driven targeting."
Adam Reiser · Sr. Director of End-User Compute at SHI International Corp.
345k
Windows 11 Pro Units Sold · +14% YOY Growth
  • 345,000 Windows 11 Pro units sold across 9,800 customers
  • 14% year-over-year growth in written sales and unit volume
  • Double-digit growth driven by CATT-prioritized account targeting
"The Partner Program drove double-digit growth in written sales and unit volume: +14% YOY Growth."
Anonymous Partner · Microsoft Windows 11 CATT Program

These aren't projections. These are results from partners who activated their
Windows 11 CATT data with Enlyft.

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The Difference

More device deals. More premium SKUs. Same team.

Without Enlyft

  • Raw CATT data. No device context. No refresh play.
  • 8–12 hours per account to research the right device play and write outreach.
  • Partners respond to accounts they already know — competitors win the refresh deals first.
  • No continuous learning. Your scoring stays static while the refresh window closes.

With Enlyft

  • Faster conversion on every account — sellers reach out with the right device play, not cold pitches.
  • More device deals per SDR — and a richer premium SKU mix — without expanding headcount.
  • First to every Act Now account — before competitors hear the same refresh signal.
  • A compounding edge — the model sharpens every quarter as fresh device and CATT signals roll in.
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Integrations & Security

Lives where you already work.

No new tools to learn. Enlyft intelligence surfaces inside the systems your partners use every day — with zero workflow disruption.

Partner Center

Propensity intelligence surfaces in Partner Center the moment accounts are scored — no context switching.

Salesforce

Scored accounts and pipeline activity sync to Salesforce automatically. Partners stay in their workflow.

HubSpot

Act Now accounts land directly in HubSpot sequences, enriched with Windows 11 CATT context.

Dynamics 365 / API

Native Dynamics connector for Microsoft-heavy partners. Open API for custom integrations.

SOC 2 Type II Certified Data Encrypted at Rest & In Transit GDPR Compliant

Win every device deal.
Capture every premium SKU upsell.
In your install base and beyond.

Thousands of refresh-ready accounts. Each matched to the right Copilot+ or premium SKU play. Surfaced before competitors arrive.

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  • ✓ Powering Microsoft's Top Windows 11 Partners
  • ✓ $500M+ in Windows 11 pipeline created
  • ✓ $39M in device refresh wins
FAQ

Windows 11 Refresh Targeting, answered.

How do I find customers due for a Windows 11 refresh?

Enlyft scores your accounts on device-refresh propensity using install-base and technology-adoption data, so you can see which customers are most likely to be planning a Windows 11 move rather than working through your whole list alphabetically.

Where does the refresh data come from?

Enlyft's proprietary Intelligence Graph: install base, technology adoption, and buying signals across 45M+ companies and 24,000+ technologies, built over 10+ years. It is modelled in-house rather than assembled from shared or borrowed data.

How is this different from a list Microsoft already gives us?

Program lists tell you who is eligible. Propensity scoring tells you who is likely to act, and when. Enlyft ranks the accounts so your sellers start with the ones showing real signals instead of treating every eligible customer the same.

What results have partners seen with Windows 11 targeting?

SHI used Enlyft propensity data through the Microsoft Windows 11 Partner Program to prioritise high-potential accounts and engage them early, generating more than $500M in pipeline and tens of millions in wins.

Book a Demo

Your CATT list tells you which accounts to target. It won't tell you why or how to win them.

In 30 minutes, we'll show you which accounts — in your install base and the whitespace beyond — are ready to refresh. Then how your team wins it: the right Copilot+ or premium SKU play, the contacts to reach, and outreach drafted and ready to send.

  • Powering Microsoft's Top Windows 11 Partners
  • $500M+ in Windows 11 pipeline created
  • $39M in device refresh wins driven by propensity targeting