Why Enlyft

The intelligence that turns partner selling into pipeline.

Enlyft is the AI platform for technology partner selling. Vendors activate every partner. Partners find the accounts ready to buy.

The shift

Growth runs through partners now.

More than ever, deals get done through partners. Vendors grow through their ecosystems, and buyers work with the partners they already trust. Co-selling is the motion.

But raw data is now table stakes. Anyone can pull firmographics and contacts from a dozen sources, which is why the data-enrichment category is compressing. The hard part is no longer finding accounts. It is activating them: turning intelligence into pipeline, at ecosystem scale, for the way partners actually sell.

For a vendor, activation means moving the whole partner base, not just the top tier. For a partner, it means turning a thousand-row list into this week’s conversations. Enlyft is built for both ends of that problem.

Who we are

Enlyft is the AI platform for technology partner selling.

We continuously surface which accounts to engage, the scenario driving each one, and the outreach ready to send. Vendors use Enlyft to activate every partner across their ecosystem. Partners use it to build the pipeline their sellers don’t have time to build.

Who to target

Enlyft ranks every account by fit and propensity, built on 10+ years of proprietary data, so the accounts most likely to buy rise to the top.

Why they’re buying

It reads the tech stack, cloud footprint, and intent behind each account to explain what is driving the opportunity.

When to engage

Real-time buying signals flag the moment an account is in-market, so sellers reach out before competitors do.

How to win

It picks the play that fits, finds the contacts who matter, and drafts the outreach, so the seller is ready for the specific conversation.

See how the platform works →
What makes us different

Built for partner co-selling. Powered by intelligence no one else has.

Purpose-built

Built for how partners actually sell.

The entire AI sales wave was built for direct teams selling one product. Enlyft is the only one designed for modern partner co-selling: huge account books across multiple vendors, joint vendor-partner engagement, and the full range of plays partners run, from net-new to cross-sell, upsell, and whitespace.

New to the term? Read what partner co-selling means.

The data advantage

Intelligence no one else can buy.

Enlyft runs on more than 10 years of proprietary intelligence, 45M+ companies, 200M+ contacts, and 24,000+ technologies, plus vendor-specific propensity signals tuned to real buying patterns. Competitors can buy third-party data. They cannot buy the modeling, and it sharpens with every deployment.

Intelligence that acts

It runs the outreach for you.

Enlyft does not stop at a score. A team of agents, one for every account, researches the account, picks the play, finds the right contacts, and keeps the outreach going, so intelligence becomes pipeline instead of another list.

Proof

The propensity engine behind the largest partner programs in tech.

Enlyft powers Microsoft CloudAscent, used by more than 400,000 Microsoft partners, and leading partner programs at AWS, Dell, and Pax8.

45M+
Companies in the Intelligence Graph
200M+
Contacts
24,000+
Technologies tracked
10+ yrs
Proprietary B2B intelligence

SOC 2 compliant · GDPR-ready

Read the customer stories →
Who it’s for

Built for both sides of co-selling.

You own an ecosystem

Technology Vendors

Software, cloud, and platform vendors activate every partner with ranked accounts, partner-sourced pipeline, and program impact you can prove.

Enlyft for Technology Vendors →
You sell through an ecosystem

Channel Partners

MSPs, VARs, SIs, and distributors put every seller on the accounts ready to buy, across new logos, the install base, and every vendor line.

Enlyft for Channel Partners →
FAQ

Enlyft, answered.

What is Enlyft?

Enlyft is the AI platform for technology partner selling. Enlyft finds the accounts ready to buy, picks the best plays for each one from what the account already runs and the signals it shows, identifies the contacts each play calls for and why, and drafts outreach built on each play as a sequence for the seller to review and send.

How is Enlyft different from a contact database?

A contact database tells a seller who works at an account, and Enlyft tells a partner seller which accounts are ready to buy and what to lead with. Enlyft's propensity models score technology fit and known buying signals together to find those accounts. From there, Enlyft picks the best plays for each account from what the account already runs, identifies the contacts each play calls for and why, and drafts the outreach as a sequence for the seller to review and send. For Microsoft and AWS partners, Enlyft also adds the vendor's own view of each account, which no contact database holds, including CloudAscent for Microsoft and account owner, territory, segment and ACE status for AWS.

Does Enlyft have AI agents?

Yes. Enlyft's Pipeline Agent is live. Pipeline Agent is a team of agents, one per account, working the accounts Enlyft ranks as ready to buy. Each agent picks the best plays for its account, identifies the contacts each play calls for and why, and drafts the outreach sequence for the seller to review and send.

How much data does Enlyft have?

Enlyft's Intelligence Graph covers 45M+ companies, 200M+ contacts and 24,000+ technologies, built in-house over 10+ years. Enlyft also tracks 50+ first-party signals per account. Enlyft's propensity models score technology fit and those signals together to rank which accounts are ready to buy.

Where do Enlyft's buying signals come from?

Enlyft's buying signals are its own. Enlyft tracks 50+ first-party signals per account, including hiring for key technical roles, new job openings, funding and M&A news, leadership and partnership announcements, and technology stack changes. Enlyft scores each account on those signals, and the seller sees the known buying signals behind each score and the reason to reach out. Enlyft does not resell third-party intent data.

Does Enlyft have an MCP server?

Yes. Enlyft MCP is the MCP server Enlyft publishes in Microsoft's connector reference, available in Copilot Studio, Logic Apps, Power Automate and Power Apps. Any AI assistant that supports MCP can use Enlyft MCP to query Enlyft's scored accounts, account plans and the reasoning behind them.

Which systems does Enlyft work in?

Enlyft works in Salesforce, HubSpot, Microsoft Dynamics 365 Sales and Slack. Enlyft also works in Microsoft Copilot for Sales, in Outlook, Teams and Dynamics 365 Sales. Enlyft feeds any AI assistant that supports MCP through Enlyft MCP, so Enlyft works with the stack a sales team already runs.

Who is Enlyft for?

Enlyft is for technology channel partners (MSPs, VARs, systems integrators and distributors) selling their vendors' technology, across every vendor line they represent. Enlyft also serves the technology vendors that run those partner ecosystems, with Microsoft and AWS as the flagship ecosystems.

Get started

The accounts ready to buy are already in your ecosystem.

See what Enlyft surfaces the moment you connect it.