Enlyft
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For technology vendors

You onboarded the partners. Now get them producing.

Most partners stall after onboarding. Enlyft hands every partner the accounts ready to buy, the reason why, and the outreach to win them, so partner-sourced pipeline scales past your top few and becomes something you can forecast. We run the programs behind Microsoft CloudAscent, Windows 11, and AWS, and we can have yours live in 2 to 4 weeks.

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The programs already running on it
Microsoft CloudAscent
The propensity engine behind Microsoft’s flagship partner co-sell motion.
3× Act Now conversion
+20% close rate · +30% deal size

Worked by 400K+ Microsoft partners.

AWS Partner Program
Consulting partners and SIs pinpoint co-sell-ready AWS accounts and lead with the right use case.
$5.92M AWS pipeline
in one quarter

At CDW, 2024 AWS Marketplace Partner of the Year.

Windows 11 Refresh
Device-refresh targeting that tells partners which accounts are ready and what to pitch.
$39M in device-refresh wins

At SHI, one partner running the play.

Pipeline Agent

Your partners run your playbook. Not a generic one.

Pipeline Agent is tuned to your motions: the incumbents you take share from, the migrations you move accounts through, the use cases you win on. Every partner, from your top SI to a reseller that hasn’t sourced a deal in a year, executes the same plays your best field team would, grounded in the exact stack each account runs and ready for a seller to approve and send.

Your competitive displacements Your migration and modernization plays Your priority use cases
Why it matters to you

Built for the outcomes a channel leader owns.

Win rate and hours saved are seller metrics. This is what changes for the exec funding the program.

Your long tail starts producing.

Most partners never get past onboarding. Enlyft hands each one accounts scored for real propensity, with the outreach already drafted, so partners who haven’t sourced a deal in a year start producing.

More of your ecosystem produces.

Your partners generate more pipeline with the sellers they already have. No new hiring on their side, so activation reaches the long tail, not just the partners big enough to staff up.

Every partner runs your plays.

Your displacements, migrations, and priority use cases, executed the way your best sellers would, on every account in every partner’s book.

Proof across ecosystems

The proof isn’t a promise. It’s what partners already produced.

AWS partner
$5.92M
AWS pipeline in one quarter
Plus $943K new AWS revenue at 27× the platform cost.
2024 AWS Marketplace Partner of the Year
Microsoft partner
$500M+
in open pipeline
Plus $39M in device-refresh wins, on accounts scored for real propensity.
Windows 11 device-refresh program
AWS partner
207%
growth in targeted AWS pipeline
With 150% net-new AWS customers in six months.
AWS Canada Rising Star, 2025
Microsoft distributor
+22%
conversion
With a 20% shorter sales cycle across the partners it pointed at the right accounts.
Plus 16% M365 revenue
Customer story

The engine Microsoft chose to power CloudAscent.

The key to delivering customer value will be AI-powered innovation and growing through partners. Enlyft delivers on both by turning data into actionable insights to meet our customer’s needs and activate our partners at scale.

Siew Hoon Goh · General Manager, Global Vendor Digital Sales, Microsoft
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+34%more M365 upsell opportunities
+30%larger average deal size

From first call to live program. In 2 to 4 weeks.

The same programs powering Microsoft and AWS partners, stood up for your ecosystem, fast.

1

Define the plays

We work with your team to define the priority scenarios and use cases, and the profile of your best-fit accounts.

2

Build the model

We build a propensity model to power account targeting and Pipeline Agent account plans.

3

Onboard partners

We onboard your partners to Enlyft and push scored accounts into their hands.

4

Ramp to pipeline

Partners start generating pipeline, with Pipeline Agent automating the outreach.

5

Report and refine

You get regular pipeline-generation reviews, and we tune the models as you scale.

Steps 1 to 4 run in 2 to 4 weeks. Step 5 is ongoing.

Book a program review

For the exec funding the program.

We already share target lists with partners. How is this different?

A list says which accounts to target. Enlyft says why each account fits, what they run, and what to pitch, then drafts the outreach, so the list actually gets worked.

We already use an app to share lists with our partners. How is this different?

Account-mapping apps feed lists: they surface the accounts you and a partner already both know. Enlyft acts on them. It scores net-new accounts for propensity to buy your technology, including ones neither side is tracking yet, then drafts the play for each so partners actually work them, not just receive them.

How is this different from a PRM?

A PRM manages the partner relationship: onboarding, deal registration, MDF, and reporting. Enlyft is the layer that tells partners which accounts to actually work. Most vendors run both, because a PRM tracks the partnership while Enlyft creates the pipeline that flows through it.

Do partners have to adopt a new tool?

No. The intelligence and drafted plays arrive inside the CRM and tools partners already use. Adoption is the point, so friction is designed out.

How do we measure program ROI?

Enlyft focuses partners on attributable, co-sell-registered opportunities, so the pipeline they source ties back to real accounts and use cases you can bring to an MDF or funding review.

How fast can a program launch?

Most programs go live in 2 to 4 weeks. We define the plays, build your propensity model, and onboard your partners, then Pipeline Agent starts working scored accounts.

Ready to activate your ecosystem? Let’s map your program.

Bring your ecosystem, and we’ll show you the pipeline it could be sourcing, on your accounts, with your plays.

Book a program review
Live webinar
How Top Partners Build a Predictable AWS Pipeline Unicorne, AWS Partner of the Year Award Winner, joins us live to share how they accelerate pipeline creation.
Sept 9 · 11am PT / 2pm ET Hosted by Redmond Channel Partner & AWSInsider.net
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