How SHI turned Windows 11 propensity data into $500M in pipeline.

Prioritizing the accounts most likely to move.

SHI, one of the world’s largest IT solutions providers, carries a vast, multi-vendor account book. Through the Microsoft Windows 11 Partner Program, SHI turned to Enlyft to prioritize and engage the accounts with the highest propensity to adopt Windows 11.

With Enlyft propensity data, SHI could focus its marketing and sales effort on the accounts ready to move, instead of working the entire book at once.

A huge book, and no easy way to rank it.

SHI serves corporate, enterprise, public sector, and education clients across the globe. At that scale, the challenge was knowing which accounts were ready for a Windows 11 refresh, and reaching them before the RFP stage.

Enlyft ranks the book by propensity to buy.

Enlyft scored SHI’s accounts using Windows 11 propensity data, ranking each by likelihood to adopt and surfacing the signals behind the score. SHI’s teams used those rankings to build prioritized account lists and run proactive, data-driven outreach.

That intelligence let SHI expand into new regions and industries with high early-stage potential, and engage high-value accounts before they entered a formal buying process.

Half a billion in pipeline, tens of millions in wins.

SHI generated over $500 million in open, active pipeline through proactive marketing informed by Windows 11 propensity data, and $39 million in device-refresh wins driven by precise targeting and prioritized account lists.

In one example, SHI engaged a Fortune 100 insurance company before the RFP stage, showing how early, data-driven targeting can create high-value opportunities ahead of the competition.