Overview
Turning CloudAscent data into partner pipeline.
Pax8 is a leading cloud marketplace, helping thousands of managed service providers buy, sell, and manage cloud solutions. Growing its partners’ Microsoft business at that scale means pointing each partner at the right customers, not just handing them a longer list.
To do that, Pax8 gives its partners Microsoft CloudAscent (CLAS) data powered by Enlyft, turning advanced propensity analytics into clear next steps. The insight has reshaped how Pax8 partners build Microsoft sales strategies, engage customers, and focus sales and marketing on the accounts most likely to convert.
The challenge
Partners could not tell which customers were ready.
Before integrating CLAS data, Pax8 partners struggled to identify high-potential customers from a large base, align GTM efforts with customer readiness, and increase customer value while building long-term relationships. Without a clear read on who was ready to buy, effort spread across the whole base, making it difficult to drive long-term growth.
The solution
Enlyft scores every customer by propensity to buy.
To address these challenges, Pax8 put Microsoft CloudAscent (CLAS) data powered by Enlyft in its partners’ hands. Enlyft’s Customer Propensity Reports help partners identify the customers ready to make purchases, so sales effort goes to targeted, effective outreach instead of the whole base.
Its data-driven insights draw on the billions of customer signals Enlyft analyzes, giving partners a full view of customer behavior and needs to sharpen how they segment their campaigns. And with targeted sales and marketing aligned to customer readiness, partners put their resources behind the validated opportunities most likely to close.
