Enlyft ranked by G2 for sales intelligence and marketing account intelligence
September 30, 2024
The G2 Fall 2024 reports are out! We are thrilled to announce this recognition, as determined by our customers, in key go-to-market categories and to showcase the following valued badges:
Marketing Account Intelligence, where Enlyft was recognized as:
High Performer
Momentum Leader
Highest User Adoption
Sales Intelligence, where Enlyft was recognized as:
High Performer
Highest User Adoption
What do these business-critical categories include?
For a deeper dive into what each category entails, here is a brief summary of each one:
Marketing Account Intelligence Marketing account intelligence software gathers valuable prospect data to help organizations create a targeted list of accounts matching a user’s ideal customer profile. This system is designed to counter the limitations of the traditional "spray and pray" marketing tactic. By leveraging a marketing account intelligence solution, marketing teams can focus their resources on high-converting accounts, reducing wasted time and money on low-probability prospects. Additionally, these tools provide vital insights for sales teams, including the prospect’s position within the company hierarchy and their company segment, enhancing their effectiveness and enabling a more personalized approach.
Sales Intelligence Teams can use internal and external data to increase sales performance and streamline sales operations, when they leverage sales intelligence software. By utilizing B2B contact databases, this software helps businesses to optimize sales lead quality and quantity, equipping sales teams with essential details like contact information, job titles, and firmographics to capitalize on new opportunities. In addition to providing valuable insights such as buying signals and data from buyer intent tools, sales intelligence solutions support timely outreach efforts by identifying recent funding, company transitions, tech stack changes, and more. Marketing and sales leaders utilize this software to craft targeted sales strategies informed by a combination of internal CRM data and external sources like prospect lists and B2B contact databases, driving greater productivity, fostering meaningful connections, and enhancing prospect and customer data for sustained success.
A big thank you to our Enlyft customers!
We want to express our heartfelt gratitude to our customers for their unwavering support. Your valuable peer reviews on G2 are truly appreciated and have been instrumental in showcasing the quality of our solutions.