How Crayon sharpened targeting across 10,000+ customers with Enlyft.

Centralizing customer intelligence at global scale.

Crayon, a leading global IT and cloud solutions distributor headquartered in Oslo, Norway, serves more than 10,000 enterprise customers and reaches a further 150,000 through its 6,500-partner channel business across 46 countries. As it shifted from traditional software licensing to comprehensive cloud and AI solutions, Crayon sought to better understand its customers’ technology environments. Partnering with Enlyft, it set out to centralize customer intelligence, using firmographic and technographic data to drive precise, relevant engagement across teams and to enrich its CRM with insight on customer needs, ideal segments, and buying intent.

Manual list-scrubbing that slowed outreach.

Crayon’s marketing and sales teams needed an efficient way to identify ideal customer profiles without extensive, time-consuming data cleaning. In past campaigns, teams manually scrubbed lists from various vendors, which limited outreach and created resource-heavy, repetitive effort, and that precision mattered most in industries with rapidly evolving needs like cloud adoption, AI, and enterprise software upgrades.

Enlyft enriches the CRM with firmographic and technographic data.

Crayon chose Enlyft after a rigorous evaluation of several data providers, based on firmographic data quality, GDPR compliance, and CRM integration. Enlyft enriches Crayon’s CRM with insight on customer technology stacks, ideal segments, and buying intent, so teams can tailor communication to actual usage and upcoming needs. With that data centralized, Crayon aligns account-level segmentation across marketing and sales and cuts the manual scrubbing that slowed its campaigns.

Sharper segmentation, aligned teams, compliant data.

With firmographic and technographic data readily accessible in the CRM, Crayon’s sales and marketing teams coordinate on shared account insight and eliminate redundant data-checking. Outcomes with Enlyft include:

• Improved segmentation, targeting accounts by actual technology use for more relevant outreach and fewer cold calls.
• Optimized sales and marketing efficiency, with less effort on general lists and more focus on higher-quality opportunities.
• Compliance and confidence, as Enlyft’s GDPR-compliant approach lets Crayon’s global teams use customer data safely.