Companies using Google Tag Manager

We have found 1,132,971 companies that use Google Tag Manager. Google Tag Manager is most often used by companies with 10-50 employees and 1M-10M dollars in revenue. Our data for Google Tag Manager usage goes back as far as 3 years and 8 months.

Did you know that Google Tag Manager customers are also likely to use Google Analytics and Facebook Pixel?

Who uses Google Tag Manager?

List of the top companies using Google Tag Manager :
Company Website Country Revenue Company Size
Fidelitas Development fidelitasdevelopment.com United States 1M-10M 10-50
TwentyEighty, Inc. twentyeighty.com United States 200M-1000M 1000-5000
Creative Mettle creativemettle.co.uk United Kingdom 1M-10M 10-50
National Audubon Society, Inc. audubon.org United States 100M-200M 500-1000
CORINTHIAN EVENTS, LLC corinthianevents.com United States 1M-10M 10-50

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Google Tag Manager Market Share and Competitors in Web Analytics

We use the best scanning techniques combined with advanced data science to monitor the market share of over 5,000 technology products, including Web Analytics. In the Web Analytics category, Google Tag Manager has a market share of about 14.8%. Other major and competing products in this category include:

Google Tag Manager
Web Analytics
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1,132,971
Companies using Google Tag Manager
Google Tag Manager market share in Web Analytics is about 14.83%

What is Google Tag Manager?

Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites (variants of e-marketing tags, sometimes referred to as tracking pixels or web beacons).

Top Countries that use Google Tag Manager

Top Countries that use Google Tag Manager

40% of Google Tag Manager customers are in United States and 7% are in United Kingdom.

Google Tag Manager customers by country
Companies that use Google Tag Manager, by country :
Country Number of companies
United States 453098
United Kingdom 78924
Canada 42654
Australia 38339
Netherlands 30845
Germany 28272
Spain 24732
India 23360
France 19856
Italy 18036

Distribution of companies that use Google Tag Manager based on company size (Employees)

Distribution of companies that use Google Tag Manager based on company size (Employees)
Of all the companies that are using Google Tag Manager,a majority (59%) are small (<50 employees), 16% are large (>1000 employees) and 26% are medium-sized.
Companies using Google Tag Manager, by size (number of employees)
Companies that use Google Tag Manager, by employees :
Employees Number of companies
1-10 Employees 209871
10-50 Employees 356172
50-200 Employees 99366
200-500 Employees 29772
500-1000 Employees 13581
1000-5000 Employees 13200
5000-10000 Employees 2834
>10000 Employees 3287

Distribution of companies that use Google Tag Manager based on company size (Revenue)

Distribution of companies that use Google Tag Manager based on company size (Revenue)
Of all the companies that are using Google Tag Manager, a majority (77%) are small (<$50M), 6% are large (>$1000M) and 12% are medium-sized.
Google Tag Manager clients - distribution by company revenue
Companies that use Google Tag Manager, by revenue :
Revenue (in USD) Number of companies
0M-1M 202026
1M-10M 411516
10M-50M 90444
50M-100M 18349
100M-200M 10230
200M-1000M 11760
>1000M 5817

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