Companies using Google Tag Manager

We have data on 1,953,510 companies that use Google Tag Manager. Google Tag Manager is most often used by companies with 10-50 employees and 1M-10M dollars in revenue. Our data for Google Tag Manager usage goes back as far as 4 years and 10 months.

If you’re interested in the companies that use Google Tag Manager, you may want to check out Google Analytics and Facebook Pixel as well.

Who uses Google Tag Manager?

Some of the companies that use Google Tag Manager include:
Company Website Country Revenue Company Size
YourPeople, Inc. zenefits.com United States 100M-200M 500-1000
Penguin Random House LLC penguinrandomhouse.com United States >1000M >10000
Coupa Software Inc coupa.com United States 200M-1000M 500-1000
The American Red Cross redcross.org United States >1000M >10000
TerraCycle Inc. terracycle.com United States 50M-100M 500-1000

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Google Tag Manager Market Share and Competitors in Web Analytics

We use the best indexing techniques combined with advanced data science to monitor the market share of over 12,500 technology products, including Web Analytics. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Web Analytics category, Google Tag Manager has a market share of about 19.9%. Other major and competing products in this category include:

Google Tag Manager
Web Analytics
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1,953,510
Companies using Google Tag Manager
Google Tag Manager market share in Web Analytics is about 19.91%

What is Google Tag Manager?

Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites (variants of e-marketing tags, sometimes referred to as tracking pixels or web beacons).

Top Industries that use Google Tag Manager

Top Industries that use Google Tag Manager
Companies using Google Tag Manager - Distribution by industry

Top Countries that use Google Tag Manager

Top Countries that use Google Tag Manager

34% of Google Tag Manager customers are in United States and 7% are in United Kingdom.

Google Tag Manager customers by country

Distribution of companies that use Google Tag Manager based on company size (Employees)

Distribution of companies that use Google Tag Manager based on company size (Employees)
Of all the customers that are using Google Tag Manager,a majority (58%) are small (<50 employees), 15% are large (>1000 employees) and 28% are medium-sized.
Companies using Google Tag Manager, by size (number of employees)

Distribution of companies that use Google Tag Manager based on company size (Revenue)

Distribution of companies that use Google Tag Manager based on company size (Revenue)
Of all the customers that are using Google Tag Manager, a majority (70%) are small (<$50M), 7% are large (>$1000M) and 15% are medium-sized.
Google Tag Manager clients - distribution by company revenue

Target Google Tag Manager customers to accomplish your sales and marketing goals.

Customize Google Tag Manager users by location, employees, revenue, industry, and more.