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Companies using Google Tag Manager

We have data on 1,964,504 companies that use Google Tag Manager. The companies using Google Tag Manager are most often found in United States and in the Retail industry. Google Tag Manager is most often used by companies with 1-10 employees and 1M-10M dollars in revenue. Our data for Google Tag Manager usage goes back as far as 5 years and 11 months.

If you’re interested in the companies that use Google Tag Manager, you may want to check out Google Analytics and Facebook Pixel as well.

Who uses Google Tag Manager?

Some of the companies that use Google Tag Manager include:
Company BROOKINGS INSTITUTION
Website brookings.edu
Country United States
Revenue 100M-200M
Company Size 500-1000
Company MWW Group LLC
Website mww.com
Country United States
Revenue 10M-50M
Company Size 200-500
Company Zimmerman Advertising LLC
Website zadv.com
Country United States
Revenue 100M-200M
Company Size 500-1000
Company Federal Emergency Management Agency
Website fema.gov
Country United States
Revenue >1000M
Company Size >10000
Company Zendesk Inc
Website zendesk.com
Country United States
Revenue 200M-1000M
Company Size 1000-5000

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Google Tag Manager Market Share and Competitors in Web Analytics

We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Web Analytics. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Web Analytics category, Google Tag Manager has a market share of about 19.9%. Other major and competing products in this category include:

Google Tag Manager
Web Analytics
Google Tag Manager market share in Web Analytics is about 19.91%
1,964,504
Companies using Google Tag Manager
Web Analytics
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    What is Google Tag Manager?

    Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites (variants of e-marketing tags, sometimes referred to as tracking pixels or web beacons).

    Top Industries that use Google Tag Manager

    Looking at Google Tag Manager customers by industry, we find that Retail (6%) is the largest segment.

    Companies using Google Tag Manager - Distribution by industry

    Top Countries that use Google Tag Manager

    38% of Google Tag Manager customers are in United States and 8% are in United Kingdom.

    Google Tag Manager customers by country

    Distribution of companies that use Google Tag Manager based on company size (Employees)

    Of all the customers that are using Google Tag Manager, a majority (71%) are small (<50 employees), 6% are large (>1000 employees) and 22% are medium-sized.

    Companies using Google Tag Manager, by size (number of employees)

    Distribution of companies that use Google Tag Manager based on company size (Revenue)

    Of all the customers that are using Google Tag Manager, a majority (82%) are small (<$50M), 0% are large (>$1000M) and 5% are medium-sized.

    Google Tag Manager clients - distribution by company revenue

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