Companies using Facebook Pixel

We have data on 630,434 companies that use Facebook Pixel. The companies using Facebook Pixel are most often found in United States and in the Retail industry. Facebook Pixel is most often used by companies with 10-50 employees and 1M-10M dollars in revenue. Our data for Facebook Pixel usage goes back as far as 3 years and 10 months.

If you’re interested in the companies that use Facebook Pixel, you may want to check out Google Analytics and Google Tag Manager as well.

Who uses Facebook Pixel?

Some of the companies that use Facebook Pixel include:
Company Website Country Revenue Company Size
Fidelitas Development fidelitasdevelopment.com United States 1M-10M 10-50
Edgewood College edgewood.edu United States 50M-100M 1000-5000
TerraCycle Inc. terracycle.com United States 50M-100M 500-1000
Palo Alto University paloaltou.edu United States 10M-50M 500-1000
Jimmy John's Franchise, LLC jimmyjohns.com United States 200M-1000M 1000-5000

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Facebook Pixel Market Share and Competitors in Web Analytics

We use the best indexing techniques combined with advanced data science to monitor the market share of over 12,500 technology products, including Web Analytics. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Web Analytics category, Facebook Pixel has a market share of about 7.5%. Other major and competing products in this category include:

Facebook Pixel
Web Analytics
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630,434
Companies using Facebook Pixel
Facebook Pixel market share in Web Analytics is about 7.54%

What is Facebook Pixel?

The Facebook pixel allows you to place a single pixel across your entire website to report conversions, build audiences and get rich insights about how people use your website.

Top Industries that use Facebook Pixel

Top Industries that use Facebook Pixel

Looking at Facebook Pixel customers by industry, we find that Retail (6%) is the largest segment.

Companies using Facebook Pixel - Distribution by industry

Top Countries that use Facebook Pixel

Top Countries that use Facebook Pixel

44% of Facebook Pixel customers are in United States and 6% are in United Kingdom.

Facebook Pixel customers by country

Distribution of companies that use Facebook Pixel based on company size (Employees)

Distribution of companies that use Facebook Pixel based on company size (Employees)
Of all the customers that are using Facebook Pixel,a majority (62%) are small (<50 employees), 13% are large (>1000 employees) and 24% are medium-sized.
Companies using Facebook Pixel, by size (number of employees)

Distribution of companies that use Facebook Pixel based on company size (Revenue)

Distribution of companies that use Facebook Pixel based on company size (Revenue)
Of all the customers that are using Facebook Pixel, a majority (78%) are small (<$50M), 6% are large (>$1000M) and 11% are medium-sized.
Facebook Pixel clients - distribution by company revenue

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