Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Web Analytics products and technologies. We track 135 products in the Web Analytics category, and have found 22,513,539 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
Google Analytics | 10,184,273 | 45% |
Google Tag Manager | 6,355,052 | 28% |
Facebook Pixel | 1,829,578 | 8% |
Facebook Domain Insights | 968,019 | < 5% |
Hotjar | 445,928 | < 5% |
Piwik | 318,985 | < 5% |
Baidu Tongji | 298,226 | < 5% |
Quantcast | 169,922 | < 5% |
Yandex Metrika | 161,414 | < 5% |
StatCounter | 160,449 | < 5% |
Moat Analytics | 146,053 | < 5% |
Visitor Analytics | 136,475 | < 5% |
comScore | 122,933 | < 5% |
Crazy Egg | 96,775 | < 5% |
Yahoo Web Analytics | 92,952 | < 5% |
Mixpanel | 74,424 | < 5% |
Adobe Analytics | 69,270 | < 5% |
Clicky | 62,493 | < 5% |
Wiredminds | 60,254 | < 5% |
33Across | 59,283 | < 5% |
RealTracker | 40,099 | < 5% |
Lucky Orange | 38,760 | < 5% |
Alexa | 31,661 | < 5% |
Mouseflow | 30,683 | < 5% |
Smartlook | 30,411 | < 5% |
SiteWit | 27,001 | < 5% |
Web Stat | 24,367 | < 5% |
HiStats.Com | 20,405 | < 5% |
Fullstory | 19,605 | < 5% |
Inspectlet | 17,799 | < 5% |
Webtrends | 17,771 | < 5% |
LiveInternet.ru | 15,326 | < 5% |
WordPress Stats | 14,688 | < 5% |
Heap | 14,649 | < 5% |
Gemius | 14,611 | < 5% |
Chartbeat | 14,336 | < 5% |
Gauges | 13,587 | < 5% |
Adobe SiteCatalyst | 13,260 | < 5% |
AT Internet | 11,619 | < 5% |
Kampyle | 11,215 | < 5% |
ClickTale | 10,488 | < 5% |
Naver Analytics | 10,412 | < 5% |
Woopra | 10,130 | < 5% |
Premonix | 9,920 | < 5% |
etracker | 9,684 | < 5% |
eXTReMe Tracking | 9,350 | < 5% |
Web Traxs | 9,297 | < 5% |
ShinyStat | 9,031 | < 5% |
HitWebCounter | 8,543 | < 5% |
pMetrics | 8,155 | < 5% |
heatmap | 8,068 | < 5% |
Site Meter | 8,025 | < 5% |
KISSmetrics | 7,888 | < 5% |
SuperStats | 7,875 | < 5% |
Fathom Analytics | 7,289 | < 5% |
ipstack | 5,905 | < 5% |
GoSquared | 5,466 | < 5% |
LeadLander | 5,444 | < 5% |
IBM Coremetrics | 5,275 | < 5% |
Flag Counter | 5,242 | < 5% |
whos.amung.us | 4,996 | < 5% |
Google Urchin | 4,362 | < 5% |
Hitslink | 4,281 | < 5% |
Whoisvisiting.com | 4,016 | < 5% |
Parse.ly | 4,013 | < 5% |
Zeotap | 4,010 | < 5% |
Open Web Analytics | 3,960 | < 5% |
Revolver Maps | 3,672 | < 5% |
Ptengine | 3,630 | < 5% |
IO Technologies | 3,396 | < 5% |
Snoobi | 3,366 | < 5% |
Visual Visitor | 3,280 | < 5% |
AWStats | 3,072 | < 5% |
LogRocket | 3,024 | < 5% |
Net Applications | 3,003 | < 5% |
Simple Hit Counter | 2,781 | < 5% |
UPTRACS | 2,667 | < 5% |
ClustrMaps | 2,638 | < 5% |
HotLog | 2,496 | < 5% |
Redistats | 2,436 | < 5% |
Clerk | 2,196 | < 5% |
Convert | 2,049 | < 5% |
IBM Digital Analytics | 2,003 | < 5% |
Amazing Counters | 1,978 | < 5% |
Easy Counter | 1,895 | < 5% |
Gator.IO | 1,877 | < 5% |
Supercounters | 1,852 | < 5% |
Hit Counts | 1,781 | < 5% |
Content Square | 1,733 | < 5% |
W3Counter | 1,701 | < 5% |
Acecounter | 1,620 | < 5% |
Opentracker | 1,613 | < 5% |
ReliableCounter.com | 1,598 | < 5% |
AFS Analytics | 1,583 | < 5% |
WOW Analytics | 1,490 | < 5% |
Mieruca | 1,383 | < 5% |
Insider | 1,343 | < 5% |
ClickHeat | 1,247 | < 5% |
AutoID | 1,190 | < 5% |
Mint (haveamint.com) | 1,127 | < 5% |
Effective Measure | 1,056 | < 5% |
GoStats | 894 | < 5% |
OneStat | 891 | < 5% |
econda | 812 | < 5% |
stat4u | 771 | < 5% |
Komito Analytics | 752 | < 5% |
ExtraWatch | 748 | < 5% |
Truehits | 623 | < 5% |
Trialfire | 613 | < 5% |
Webtrends Analytics | 555 | < 5% |
WebSTAT | 550 | < 5% |
Freecounterstat | 547 | < 5% |
Tealium iQ Tag Management | 537 | < 5% |
Stetic | 527 | < 5% |
Andyhoppe.com | 498 | < 5% |
Free Logs | 459 | < 5% |
Dun and Brandstreet Visitor Intelligence | 443 | < 5% |
DotMetrics | 403 | < 5% |
Hey.LT | 401 | < 5% |
Countly | 324 | < 5% |
AdEmails | 298 | < 5% |
Adobe Discover | 291 | < 5% |
NextSTAT | 285 | < 5% |
Keynote Systems | 256 | < 5% |
Clickdensity | 247 | < 5% |
Logaholic | 200 | < 5% |
Vizzit | 199 | < 5% |
Enecto | 174 | < 5% |
IBM Unica NetInsight | 162 | < 5% |
StatSHOP | 159 | < 5% |
ViviStats | 151 | < 5% |
Yieldex | 130 | < 5% |
Analytics Canvas | 87 | < 5% |
Wordstream | 27 | < 5% |
Euclid Analytics | 13 | < 5% |