Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Web Analytics products and technologies. We track 135 products in the Web Analytics category, and have found 10,268,760 companies using these products.
Product | Install base (# of companies we found using this product) |
Market Share (%) |
---|---|---|
Google Analytics | 5,184,086 | 50% |
Google Tag Manager | 2,020,335 | 19% |
Facebook Pixel | 984,040 | 9% |
Facebook Domain Insights | 422,020 | < 5% |
Hotjar | 210,064 | < 5% |
Baidu Tongji | 206,900 | < 5% |
Piwik | 160,902 | < 5% |
Quantcast | 110,094 | < 5% |
StatCounter | 83,467 | < 5% |
Moat Analytics | 81,562 | < 5% |
Visitor Analytics | 57,416 | < 5% |
comScore | 57,335 | < 5% |
Yandex Metrika | 56,161 | < 5% |
Crazy Egg | 50,686 | < 5% |
Wiredminds | 47,767 | < 5% |
Yahoo Web Analytics | 44,970 | < 5% |
33Across | 42,975 | < 5% |
Mixpanel | 35,610 | < 5% |
Clicky | 33,890 | < 5% |
Adobe Analytics | 32,929 | < 5% |
RealTracker | 32,526 | < 5% |
Lucky Orange | 16,528 | < 5% |
Alexa | 15,534 | < 5% |
Mouseflow | 13,734 | < 5% |
SiteWit | 12,198 | < 5% |
Smartlook | 12,191 | < 5% |
Chartbeat | 10,314 | < 5% |
Webtrends | 10,301 | < 5% |
Fullstory | 9,486 | < 5% |
ClickTale | 8,858 | < 5% |
Inspectlet | 8,238 | < 5% |
AT Internet | 7,902 | < 5% |
HiStats.Com | 7,515 | < 5% |
Gemius | 7,239 | < 5% |
Kampyle | 6,978 | < 5% |
Premonix | 6,893 | < 5% |
WordPress Stats | 6,876 | < 5% |
Adobe SiteCatalyst | 6,794 | < 5% |
Woopra | 6,574 | < 5% |
SuperStats | 6,290 | < 5% |
KISSmetrics | 6,045 | < 5% |
Gauges | 5,778 | < 5% |
Web Traxs | 5,768 | < 5% |
eXTReMe Tracking | 5,766 | < 5% |
Heap | 5,160 | < 5% |
etracker | 4,949 | < 5% |
ShinyStat | 4,850 | < 5% |
Site Meter | 4,690 | < 5% |
HitWebCounter | 4,606 | < 5% |
LiveInternet.ru | 4,483 | < 5% |
LeadLander | 4,109 | < 5% |
IBM Coremetrics | 3,543 | < 5% |
Naver Analytics | 3,538 | < 5% |
Hitslink | 3,455 | < 5% |
heatmap | 3,322 | < 5% |
ipstack | 2,647 | < 5% |
GoSquared | 2,635 | < 5% |
Snoobi | 2,356 | < 5% |
Google Urchin | 2,320 | < 5% |
Whoisvisiting.com | 2,164 | < 5% |
Flag Counter | 2,053 | < 5% |
Parse.ly | 1,914 | < 5% |
Simple Hit Counter | 1,794 | < 5% |
Ptengine | 1,757 | < 5% |
Fathom Analytics | 1,718 | < 5% |
whos.amung.us | 1,634 | < 5% |
Visual Visitor | 1,546 | < 5% |
Open Web Analytics | 1,538 | < 5% |
Net Applications | 1,477 | < 5% |
ClustrMaps | 1,472 | < 5% |
Zeotap | 1,442 | < 5% |
AWStats | 1,436 | < 5% |
Gator.IO | 1,412 | < 5% |
Revolver Maps | 1,350 | < 5% |
IBM Digital Analytics | 1,289 | < 5% |
Amazing Counters | 1,237 | < 5% |
Easy Counter | 1,126 | < 5% |
Redistats | 1,080 | < 5% |
Hit Counts | 1,011 | < 5% |
pMetrics | 925 | < 5% |
W3Counter | 856 | < 5% |
ReliableCounter.com | 854 | < 5% |
Convert | 846 | < 5% |
Opentracker | 838 | < 5% |
Supercounters | 819 | < 5% |
HotLog | 783 | < 5% |
WOW Analytics | 755 | < 5% |
UPTRACS | 738 | < 5% |
IO Technologies | 729 | < 5% |
Acecounter | 713 | < 5% |
Clerk | 693 | < 5% |
Web Stat | 692 | < 5% |
Content Square | 630 | < 5% |
ClickHeat | 592 | < 5% |
AutoID | 580 | < 5% |
Mint (haveamint.com) | 552 | < 5% |
GoStats | 519 | < 5% |
Insider | 516 | < 5% |
OneStat | 462 | < 5% |
AFS Analytics | 460 | < 5% |
LogRocket | 443 | < 5% |
Effective Measure | 435 | < 5% |
Webtrends Analytics | 429 | < 5% |
Mieruca | 427 | < 5% |
ExtraWatch | 372 | < 5% |
WebSTAT | 370 | < 5% |
Trialfire | 351 | < 5% |
econda | 351 | < 5% |
Truehits | 346 | < 5% |
stat4u | 305 | < 5% |
Free Logs | 303 | < 5% |
Adobe Discover | 267 | < 5% |
Andyhoppe.com | 267 | < 5% |
Freecounterstat | 260 | < 5% |
Keynote Systems | 217 | < 5% |
Komito Analytics | 212 | < 5% |
NextSTAT | 197 | < 5% |
Dun and Brandstreet Visitor Intelligence | 171 | < 5% |
DotMetrics | 168 | < 5% |
Stetic | 165 | < 5% |
AdEmails | 160 | < 5% |
IBM Unica NetInsight | 152 | < 5% |
Clickdensity | 152 | < 5% |
Vizzit | 132 | < 5% |
Hey.LT | 126 | < 5% |
Countly | 123 | < 5% |
Yieldex | 119 | < 5% |
Tealium iQ Tag Management | 114 | < 5% |
ViviStats | 107 | < 5% |
Enecto | 90 | < 5% |
StatSHOP | 81 | < 5% |
Logaholic | 71 | < 5% |
Analytics Canvas | 46 | < 5% |
Wordstream | 19 | < 5% |
Euclid Analytics | 12 | < 5% |