We have data on 1,625 companies that use IBM Digital Analytics. The companies using IBM Digital Analytics are most often found in United States and in the Information Technology and Services industry. IBM Digital Analytics is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Digital Analytics usage goes back as far as 6 years and 2 months.
|Company||The North Face, Inc.|
|Company||Search Engine Optimization, Inc.|
We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Web Analytics. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Web Analytics category, IBM Digital Analytics has a market share of about 0.1%. Other major and competing products in this category include:
IBM Digital Analytics, formerly Coremetrics Web Analytics, is a platform for near real-time digital analytics, data monitoring and comparative benchmarking. It analyzes and reports on your visitors' digital journeys across marketing touchpoints and channels to provide customer insights that help marketers deliver more personalized, relevant and effective marketing. One can expand the IBM Digital Analytics platform with options to analyze multiple sites, offline customer behavior, ad relevancy, impression attribution and social media channels.
Looking at IBM Digital Analytics customers by industry, we find that Information Technology and Services (15%), Retail (14%) and Marketing and Advertising (12%) are the largest segments.
72% of IBM Digital Analytics customers are in United States and 9% are in United Kingdom.
Of all the customers that are using IBM Digital Analytics, 18% are small (<50 employees), 36% are medium-sized and 46% are large (>1000 employees).
Of all the customers that are using IBM Digital Analytics, 45% are small (<$50M), 8% are medium-sized and 41% are large (>$1000M).