Companies using IBM Marketing Operations

We have found 100 companies that use IBM Marketing Operations. The companies using IBM Marketing Operations are most often found in United States and in the Computer Software industry. IBM Marketing Operations is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Marketing Operations usage goes back as far as 3 years and 10 months.

Did you know that IBM Marketing Operations customers are also likely to use Google Analytics and Google Tag Manager?

Who uses IBM Marketing Operations?

List of the top companies using IBM Marketing Operations :
Company Website Country Revenue Company Size
B&D Risk Technology Consulting businessdecision.be Belgium 200M-1000M 1000-5000
People Source Consulting Limited peoplesource.co.uk United Kingdom 10M-50M 50-200
Caesars Entertainment Corporation caesars.com United States >1000M >10000
WNS (Holdings) Ltd wns.com India 200M-1000M >10000
CLEARGOALS CORPORATION cleargoals.com United States 1M-10M 10-50

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IBM Marketing Operations Market Share and Competitors in Enterprise Marketing Management

We use the best scanning techniques combined with advanced data science to monitor the market share of over 5,000 technology products, including Enterprise Marketing Management. In the Enterprise Marketing Management category, IBM Marketing Operations has a market share of about 0.1%. Other major and competing products in this category include:

IBM Marketing Operations
Enterprise Marketing Management
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100
Companies using IBM Marketing Operations
IBM Marketing Operations market share in Enterprise Marketing Management is about 0.03%
Enterprise Marketing Management

What is IBM Marketing Operations?

IBM Marketing Operations, formerly Unica Marketing Operations, provides marketing operations software to gain more control over your marketing budgets and processes. It helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.

Top Industries that use IBM Marketing Operations

Top Industries that use IBM Marketing Operations

Looking at IBM Marketing Operations customers by industry, we find that Computer Software (23%), Banking (9%), Information Technology and Services (8%) and Financial Services (5%) are the largest segments.

Companies using IBM Marketing Operations - Distribution by industry
Companies that use IBM Marketing Operations, by industry :
Industry Number of companies
Computer Software 24
Banking 10
Information Technology and Services 9
Financial Services 6
Medical Devices 4
Retail 4
Insurance 4
Hospital & Health Care 3
Marketing and Advertising 2
Computer Hardware 2

Top Countries that use IBM Marketing Operations

Top Countries that use IBM Marketing Operations

55% of IBM Marketing Operations customers are in United States, 8% are in India, 6% are in United Kingdom and 6% are in Canada.

IBM Marketing Operations customers by country
Companies that use IBM Marketing Operations, by country :
Country Number of companies
United States 56
India 9
United Kingdom 7
Canada 7
Turkey 3
Ireland 2
Germany 2
Spain 2
France 2
China 1

Distribution of companies that use IBM Marketing Operations based on company size (Employees)

Distribution of companies that use IBM Marketing Operations based on company size (Employees)
Of all the companies that are using IBM Marketing Operations,a majority (56%) are large (>1000 employees), 7% are small (<50 employees) and 29% are medium-sized.
Companies using IBM Marketing Operations, by size (number of employees)
Companies that use IBM Marketing Operations, by employees :
Employees Number of companies
1-10 Employees 0
10-50 Employees 5
50-200 Employees 11
200-500 Employees 5
500-1000 Employees 7
1000-5000 Employees 9
5000-10000 Employees 5
>10000 Employees 36

Distribution of companies that use IBM Marketing Operations based on company size (Revenue)

Distribution of companies that use IBM Marketing Operations based on company size (Revenue)
Of all the companies that are using IBM Marketing Operations, a majority (54%) are large (>$1000M), 22% are small (<$50M) and 12% are medium-sized.
IBM Marketing Operations clients - distribution by company revenue
Companies that use IBM Marketing Operations, by revenue :
Revenue (in USD) Number of companies
0M-1M 1
1M-10M 6
10M-50M 14
50M-100M 4
100M-200M 6
200M-1000M 9
>1000M 43

Targeting by install base boosts your number of qualified accounts

Refine results by company size, location, and industry.
We provide targeted accounts and not contacts.
Delivery in one day or less.