We have data on 131 companies that use IBM Marketing Operations. The companies using IBM Marketing Operations are most often found in United States and in the Information Technology and Services industry. IBM Marketing Operations is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Marketing Operations usage goes back as far as 5 years and 11 months.
We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Enterprise Marketing Management. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Enterprise Marketing Management category, IBM Marketing Operations has a market share of about 0.1%. Other major and competing products in this category include:
IBM Marketing Operations, formerly Unica Marketing Operations, provides marketing operations software to gain more control over your marketing budgets and processes. It helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.
Looking at IBM Marketing Operations customers by industry, we find that Information Technology and Services (12%), Computer Software (11%), Financial Services (9%), Banking (8%) and Retail (7%) are the largest segments.
69% of IBM Marketing Operations customers are in United States and 5% are in Canada.
Of all the customers that are using IBM Marketing Operations, a majority (57%) are large (>1000 employees), 14% are small (<50 employees) and 22% are medium-sized.
Of all the customers that are using IBM Marketing Operations, a majority (52%) are large (>$1000M), 33% are small (<$50M) and 6% are medium-sized.