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Companies using IBM Marketing Operations

We have data on 131 companies that use IBM Marketing Operations. The companies using IBM Marketing Operations are most often found in United States and in the Information Technology and Services industry. IBM Marketing Operations is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Marketing Operations usage goes back as far as 5 years and 11 months.

If you’re interested in the companies that use IBM Marketing Operations, you may want to check out Google Analytics and Google Tag Manager as well.

Who uses IBM Marketing Operations?

Some of the companies that use IBM Marketing Operations include:
Company USAA
Website usaa.com
Country United States
Revenue >1000M
Company Size >10000

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IBM Marketing Operations Market Share and Competitors in Enterprise Marketing Management

We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Enterprise Marketing Management. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Enterprise Marketing Management category, IBM Marketing Operations has a market share of about 0.1%. Other major and competing products in this category include:

IBM Marketing Operations
Enterprise Marketing Management
IBM Marketing Operations market share in Enterprise Marketing Management is about 0.03%
131
Companies using IBM Marketing Operations
Enterprise Marketing Management
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    What is IBM Marketing Operations?

    IBM Marketing Operations, formerly Unica Marketing Operations, provides marketing operations software to gain more control over your marketing budgets and processes. It helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.

    Top Industries that use IBM Marketing Operations

    Looking at IBM Marketing Operations customers by industry, we find that Information Technology and Services (12%), Computer Software (11%), Financial Services (9%), Banking (8%) and Retail (7%) are the largest segments.

    Companies using IBM Marketing Operations - Distribution by industry

    Top Countries that use IBM Marketing Operations

    69% of IBM Marketing Operations customers are in United States and 5% are in Canada.

    IBM Marketing Operations customers by country

    Distribution of companies that use IBM Marketing Operations based on company size (Employees)

    Of all the customers that are using IBM Marketing Operations, a majority (57%) are large (>1000 employees), 14% are small (<50 employees) and 22% are medium-sized.

    Companies using IBM Marketing Operations, by size (number of employees)

    Distribution of companies that use IBM Marketing Operations based on company size (Revenue)

    Of all the customers that are using IBM Marketing Operations, a majority (52%) are large (>$1000M), 33% are small (<$50M) and 6% are medium-sized.

    IBM Marketing Operations clients - distribution by company revenue

    Target IBM Marketing Operations customers to accomplish your sales and marketing goals.

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