We have found 100 companies that use IBM Marketing Operations. The companies using IBM Marketing Operations are most often found in United States and in the Computer Software industry. IBM Marketing Operations is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Marketing Operations usage goes back as far as 3 years and 10 months.
|B&D Risk Technology Consulting||businessdecision.be||Belgium||200M-1000M||1000-5000|
|People Source Consulting Limited||peoplesource.co.uk||United Kingdom||10M-50M||50-200|
|Caesars Entertainment Corporation||caesars.com||United States||>1000M||>10000|
|WNS (Holdings) Ltd||wns.com||India||200M-1000M||>10000|
|CLEARGOALS CORPORATION||cleargoals.com||United States||1M-10M||10-50|
We use the best scanning techniques combined with advanced data science to monitor the market share of over 5,000 technology products, including Enterprise Marketing Management. In the Enterprise Marketing Management category, IBM Marketing Operations has a market share of about 0.1%. Other major and competing products in this category include:
IBM Marketing Operations, formerly Unica Marketing Operations, provides marketing operations software to gain more control over your marketing budgets and processes. It helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.
Looking at IBM Marketing Operations customers by industry, we find that Computer Software (23%), Banking (9%), Information Technology and Services (8%) and Financial Services (5%) are the largest segments.
|Industry||Number of companies|
|Information Technology and Services||9|
|Hospital & Health Care||3|
|Marketing and Advertising||2|
55% of IBM Marketing Operations customers are in United States, 8% are in India, 6% are in United Kingdom and 6% are in Canada.
|Country||Number of companies|
|Employees||Number of companies|
|Revenue (in USD)||Number of companies|