We have data on 149 companies that use GroupM. The companies using GroupM are most often found in Germany and in the Automotive industry. GroupM is most often used by companies with 50-200 employees and 10M-50M dollars in revenue. Our data for GroupM usage goes back as far as 6 years and 5 months.
|Company||DZ BANK AG|
We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Enterprise Marketing Management. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Enterprise Marketing Management category, GroupM has a market share of about 0.1%. Other major and competing products in this category include:
GroupM is the advertising media company that offers advertising media selection services including: media planning and media buying, branded content, digital media, ROI and consumer research, internet marketing (digital, direct, search), content creation, social media marketing, out-of-home advertising and entertainment, sponsorship and sports marketing.
Looking at GroupM customers by industry, we find that Automotive (19%), Retail (9%) and Insurance (5%) are the largest segments.
28% of GroupM customers are in Germany, 21% are in Portugal, 5% are in Switzerland and 5% are in Austria.
Of all the customers that are using GroupM, 28% are small (<50 employees), 44% are medium-sized and 21% are large (>1000 employees).
Of all the customers that are using GroupM, 42% are small (<$50M), 22% are medium-sized and 26% are large (>$1000M).