We have data on 460,701 companies that use AdWords. The companies using AdWords are most often found in United States and in the Retail industry. AdWords is most often used by companies with 10-50 employees and 1M-10M dollars in revenue. Our data for AdWords usage goes back as far as 6 years and 8 months.
|Company||Zimmerman Advertising LLC|
|Company||The Durst Organization Inc.|
|Company||MWW Group LLC|
|Zimmerman Advertising LLC||zadv.com||United States||100M-200M||500-1000|
|The Durst Organization Inc.||durst.org||United States||50M-100M||500-1000|
|BROOKINGS INSTITUTION||brookings.edu||United States||100M-200M||500-1000|
|MWW Group LLC||mww.com||United States||10M-50M||200-500|
|Zendesk Inc||zendesk.com||United States||200M-1000M||1000-5000|
We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Online Advertising. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Online Advertising category, AdWords has a market share of about 11.4%. Other major and competing products in this category include:
Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. AdWords offers pay-per-click (PPC), that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost per mille (CPM) advertising, site-targeted advertising for text, banner, and rich-media ads, and remarketing.
Looking at AdWords customers by industry, we find that Retail (7%) and Computer Software (6%) are the largest segments.
42% of AdWords customers are in United States and 7% are in United Kingdom.
Of all the customers that are using AdWords, a majority (67%) are small (<50 employees), 7% are large (>1000 employees) and 26% are medium-sized.
Of all the customers that are using AdWords, a majority (83%) are small (<$50M), 0% are large (>$1000M) and 5% are medium-sized.