Online Advertising products

8,018,317 Companies

What is Online Advertising?


Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Market Share of Online Advertising products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Online Advertising products and technologies. We track 161 products in the Online Advertising category, and have found 8,018,317 companies using these products.

Online Advertising
Online Advertising
8,018,317
Companies using Online Advertising
Online Advertising
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    Product Install base
    # of companies we found using this product
    Market Share
    AdWords 3,789,611 47%
    Google AdSense 1,179,186 14%
    Google AdWords Remarketing 769,501 9%
    Google DoubleClick 251,367 < 5%
    AppNexus 187,968 < 5%
    Bing Ads 186,211 < 5%
    OpenX 134,647 < 5%
    The Trade Desk 118,917 < 5%
    Criteo 112,029 < 5%
    PubMatic 101,308 < 5%
    comScore 83,876 < 5%
    Simpli.fi 79,772 < 5%
    AdRoll 78,679 < 5%
    Adobe AudienceManager 75,135 < 5%
    Lotame 73,855 < 5%
    Twitter Ads 70,793 < 5%
    Sonobi 40,648 < 5%
    Google AdSense for search (AFS) 37,495 < 5%
    Rocket Fuel 31,355 < 5%
    Google Interactive Media Ads 29,052 < 5%
    Krux 26,754 < 5%
    ClickCease 26,611 < 5%
    Beeswax 22,793 < 5%
    Media.net 22,497 < 5%
    Google AdSense Custom Search Ads 21,449 < 5%
    Adform 21,066 < 5%
    Sizmek 19,802 < 5%
    facebook for business 18,877 < 5%
    iPromote 18,199 < 5%
    Perfect Audience 18,085 < 5%
    StackAdapt 17,343 < 5%
    Ezoic 16,323 < 5%
    GumGum 16,256 < 5%
    Datalogix 15,811 < 5%
    Smart AdServer 14,638 < 5%
    Dstillery 14,439 < 5%
    TripleLift 13,781 < 5%
    Adobe Media Optimizer 13,557 < 5%
    Google Matched Content 11,668 < 5%
    Marin Software 11,060 < 5%
    RadiumOne 10,790 < 5%
    Adelphic 10,658 < 5%
    Atlas 9,537 < 5%
    AdGear 9,347 < 5%
    Prebid 9,130 < 5%
    Nativo 8,390 < 5%
    DataXu 8,329 < 5%
    Centro DSP 7,935 < 5%
    Conversant 7,865 < 5%
    Tremor Video 7,693 < 5%
    Flashtalking 7,554 < 5%
    StickyAds TV 7,384 < 5%
    Magnetic 7,334 < 5%
    Sharethrough 7,317 < 5%
    Tradedoubler 7,222 < 5%
    Infolinks 6,940 < 5%
    Yieldmo 5,678 < 5%
    Yodle 4,695 < 5%
    MicroAd 4,619 < 5%
    Adblade 4,108 < 5%
    AdButler 4,101 < 5%
    Ve Interactive 3,821 < 5%
    Post Affiliate Pro 3,803 < 5%
    Admixer.Publisher 3,690 < 5%
    TubeMogul 3,539 < 5%
    Broad Street Ads 2,853 < 5%
    Bannersnack 2,640 < 5%
    BannerFlow 2,608 < 5%
    Swoop 2,591 < 5%
    Sortable 2,513 < 5%
    TrafficScore 2,277 < 5%
    Connexity 2,223 < 5%
    Technorati 2,182 < 5%
    LiveIntent 2,106 < 5%
    ZEDO 1,798 < 5%
    Open AdStream 1,797 < 5%
    Ooyala 1,603 < 5%
    IAB Tech Lab 1,443 < 5%
    ClickGUARD 1,359 < 5%
    SearchForce 1,222 < 5%
    YieldLove 1,170 < 5%
    plista 1,066 < 5%
    DoubleClick for Publishers 1,050 < 5%
    sovrn 899 < 5%
    Chitika 874 < 5%
    Click Guardian 870 < 5%
    PageFair 790 < 5%
    Acquisio 756 < 5%
    AdTriba 745 < 5%
    Sulvo 661 < 5%
    Specific Media 619 < 5%
    Fraudlogix 614 < 5%
    Forensiq 590 < 5%
    Kiosked 570 < 5%
    SearchKings 563 < 5%
    AdsNative Enterprise 519 < 5%
    Spongecell 480 < 5%
    Sidecar 480 < 5%
    ReTargeter 463 < 5%
    PPC Protect 459 < 5%
    YuMe 445 < 5%
    Peer39 442 < 5%
    OwnLocal 433 < 5%
    Visible Measures 427 < 5%
    Engage:BDR 424 < 5%
    HookLogic 420 < 5%
    Mezzobit 408 < 5%
    Rakuten MediaForge 405 < 5%
    Adnow 387 < 5%
    AdLuge 384 < 5%
    Instinctive 347 < 5%
    GroovinAds 310 < 5%
    Spoutable 245 < 5%
    Distroscale 234 < 5%
    ad6media 232 < 5%
    Nanigans 229 < 5%
    AdSupply 217 < 5%
    Buzzoola 196 < 5%
    Celtra 187 < 5%
    LiveRail 178 < 5%
    Intent Media 176 < 5%
    Meteora 154 < 5%
    Ligatus 153 < 5%
    GroupM 150 < 5%
    Mixpo 137 < 5%
    Magnite 126 < 5%
    Tapjoy 124 < 5%
    Triggit 112 < 5%
    Trueffect 99 < 5%
    FatTail 98 < 5%
    Lomadee 98 < 5%
    WideOrbit 96 < 5%
    QUISMA 91 < 5%
    MoPub 88 < 5%
    Komoona 85 < 5%
    Sprinklr 72 < 5%
    Solve Media 68 < 5%
    Fiksu 53 < 5%
    ExactDrive 46 < 5%
    AdStage 45 < 5%
    MaxBounty 44 < 5%
    AdJuggler 42 < 5%
    Vertoz 31 < 5%
    PubNative 25 < 5%
    Adadyn 23 < 5%
    ConvertMedia 19 < 5%
    Cappture 16 < 5%
    AmazonAdvertising 16 < 5%
    Sellozo 15 < 5%
    Amobee Brand Intelligence 14 < 5%
    Clickbooth 14 < 5%
    AdNgin 13 < 5%
    Bucksense 12 < 5%
    GlobalTeaser 12 < 5%
    Wordstream 9 < 5%
    Millennial Media 9 < 5%
    Revenue.com 8 < 5%
    TVPage 8 < 5%
    Clear Pier 8 < 5%
    IndustryBrains 7 < 5%
    Advertise.com 5 < 5%

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