Online Advertising products

8,345,193 Companies

What is Online Advertising?


Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Market Share of Online Advertising products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Online Advertising products and technologies. We track 161 products in the Online Advertising category, and have found 8,345,193 companies using these products.

Online Advertising
Online Advertising
8,345,193
Companies using Online Advertising
Online Advertising
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    Product Install base
    # of companies we found using this product
    Market Share
    AdWords 3,882,142 46%
    Google AdSense 1,319,182 15%
    Google AdWords Remarketing 779,878 9%
    Google DoubleClick 292,898 < 5%
    AppNexus 192,253 < 5%
    Bing Ads 188,878 < 5%
    OpenX 138,063 < 5%
    The Trade Desk 120,841 < 5%
    Criteo 115,424 < 5%
    PubMatic 104,034 < 5%
    comScore 86,533 < 5%
    Simpli.fi 81,124 < 5%
    AdRoll 80,314 < 5%
    Adobe AudienceManager 76,352 < 5%
    Lotame 75,301 < 5%
    Twitter Ads 71,777 < 5%
    Sonobi 42,515 < 5%
    Google AdSense for search (AFS) 38,201 < 5%
    Rocket Fuel 32,369 < 5%
    Google Interactive Media Ads 29,824 < 5%
    ClickCease 26,957 < 5%
    Krux 26,937 < 5%
    Beeswax 23,281 < 5%
    Media.net 23,158 < 5%
    Google AdSense Custom Search Ads 21,767 < 5%
    Adform 21,282 < 5%
    Sizmek 20,263 < 5%
    facebook for business 19,003 < 5%
    Perfect Audience 18,427 < 5%
    iPromote 18,204 < 5%
    StackAdapt 17,731 < 5%
    Ezoic 16,737 < 5%
    GumGum 16,549 < 5%
    Datalogix 15,994 < 5%
    Smart AdServer 15,261 < 5%
    Dstillery 14,727 < 5%
    TripleLift 13,893 < 5%
    Adobe Media Optimizer 13,800 < 5%
    Google Matched Content 11,985 < 5%
    Marin Software 11,356 < 5%
    RadiumOne 10,920 < 5%
    Adelphic 10,808 < 5%
    Atlas 9,814 < 5%
    AdGear 9,471 < 5%
    Prebid 9,235 < 5%
    Nativo 8,483 < 5%
    DataXu 8,368 < 5%
    Conversant 8,032 < 5%
    Centro DSP 8,006 < 5%
    Tremor Video 7,753 < 5%
    Flashtalking 7,608 < 5%
    StickyAds TV 7,444 < 5%
    Magnetic 7,420 < 5%
    Tradedoubler 7,405 < 5%
    Sharethrough 7,355 < 5%
    Infolinks 7,126 < 5%
    Yieldmo 5,699 < 5%
    Yodle 4,752 < 5%
    MicroAd 4,720 < 5%
    Adblade 4,204 < 5%
    AdButler 4,203 < 5%
    Ve Interactive 3,900 < 5%
    Admixer.Publisher 3,882 < 5%
    Post Affiliate Pro 3,874 < 5%
    TubeMogul 3,701 < 5%
    Broad Street Ads 2,861 < 5%
    Bannersnack 2,716 < 5%
    BannerFlow 2,649 < 5%
    Swoop 2,610 < 5%
    Sortable 2,550 < 5%
    Technorati 2,327 < 5%
    TrafficScore 2,286 < 5%
    Connexity 2,260 < 5%
    LiveIntent 2,133 < 5%
    Open AdStream 1,905 < 5%
    ZEDO 1,848 < 5%
    Ooyala 1,709 < 5%
    IAB Tech Lab 1,456 < 5%
    ClickGUARD 1,358 < 5%
    DoubleClick for Publishers 1,297 < 5%
    SearchForce 1,219 < 5%
    YieldLove 1,173 < 5%
    plista 1,072 < 5%
    sovrn 919 < 5%
    Chitika 915 < 5%
    Click Guardian 888 < 5%
    Acquisio 806 < 5%
    PageFair 801 < 5%
    AdTriba 753 < 5%
    Sulvo 695 < 5%
    Fraudlogix 625 < 5%
    Specific Media 619 < 5%
    Forensiq 607 < 5%
    Kiosked 579 < 5%
    SearchKings 564 < 5%
    AdsNative Enterprise 538 < 5%
    Spongecell 492 < 5%
    Sidecar 483 < 5%
    ReTargeter 476 < 5%
    PPC Protect 463 < 5%
    YuMe 459 < 5%
    Visible Measures 443 < 5%
    Engage:BDR 443 < 5%
    Peer39 442 < 5%
    OwnLocal 434 < 5%
    HookLogic 430 < 5%
    Adnow 420 < 5%
    Mezzobit 411 < 5%
    Rakuten MediaForge 405 < 5%
    AdLuge 381 < 5%
    Instinctive 359 < 5%
    GroovinAds 317 < 5%
    ad6media 269 < 5%
    Spoutable 237 < 5%
    Distroscale 234 < 5%
    Nanigans 229 < 5%
    AdSupply 224 < 5%
    Buzzoola 201 < 5%
    LiveRail 195 < 5%
    Celtra 186 < 5%
    Intent Media 178 < 5%
    Ligatus 157 < 5%
    Meteora 154 < 5%
    GroupM 150 < 5%
    Mixpo 139 < 5%
    Tapjoy 126 < 5%
    Triggit 117 < 5%
    FatTail 107 < 5%
    Lomadee 104 < 5%
    Trueffect 102 < 5%
    WideOrbit 102 < 5%
    Magnite 91 < 5%
    QUISMA 90 < 5%
    Komoona 86 < 5%
    Solve Media 73 < 5%
    Sprinklr 68 < 5%
    MoPub 64 < 5%
    MaxBounty 49 < 5%
    ExactDrive 49 < 5%
    Fiksu 49 < 5%
    AdJuggler 48 < 5%
    AdStage 47 < 5%
    Vertoz 32 < 5%
    PubNative 26 < 5%
    Adadyn 23 < 5%
    ConvertMedia 22 < 5%
    Clickbooth 16 < 5%
    Amobee Brand Intelligence 16 < 5%
    Cappture 15 < 5%
    AmazonAdvertising 15 < 5%
    Sellozo 14 < 5%
    AdNgin 14 < 5%
    GlobalTeaser 13 < 5%
    Bucksense 12 < 5%
    IndustryBrains 11 < 5%
    Millennial Media 9 < 5%
    Wordstream 9 < 5%
    TVPage 8 < 5%
    Clear Pier 7 < 5%
    Revenue.com 7 < 5%
    Advertise.com 5 < 5%

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