Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Online Advertising products and technologies. We track 83 products in the Online Advertising category, and have found 4,022,596 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
Google DoubleClick | 2,155,422 | 53% |
Google AdWords Remarketing | 475,308 | 11% |
AdWords | 460,701 | 11% |
Google AdSense | 361,476 | 8% |
Bing Ads | 103,576 | < 5% |
AppNexus | 88,250 | < 5% |
AdRoll | 75,952 | < 5% |
PubMatic | 46,663 | < 5% |
Google AdSense for search (AFS) | 36,573 | < 5% |
AmazonAdvertising | 35,590 | < 5% |
Sidecar | 24,212 | < 5% |
Google AdSense Custom Search Ads | 22,655 | < 5% |
Sonobi | 12,874 | < 5% |
RadiumOne | 11,961 | < 5% |
Adform | 10,317 | < 5% |
iPromote | 9,188 | < 5% |
Adobe Media Optimizer | 8,817 | < 5% |
Google Interactive Media Ads | 8,522 | < 5% |
Google Matched Content | 7,912 | < 5% |
Beeswax | 7,090 | < 5% |
Centro DSP | 6,568 | < 5% |
ClickCease | 5,850 | < 5% |
Atlas | 5,558 | < 5% |
AdGear | 3,739 | < 5% |
Yodle | 2,760 | < 5% |
Prebid | 2,546 | < 5% |
StickyAds TV | 2,522 | < 5% |
MicroAd | 1,988 | < 5% |
Open AdStream | 1,985 | < 5% |
Yieldmo | 1,885 | < 5% |
Broad Street Ads | 1,815 | < 5% |
Infolinks | 1,696 | < 5% |
Adblade | 1,680 | < 5% |
Ezoic | 1,673 | < 5% |
Technorati | 1,504 | < 5% |
Sortable | 1,411 | < 5% |
Connexity | 1,347 | < 5% |
Bannersnack | 1,133 | < 5% |
BannerFlow | 949 | < 5% |
Fraudlogix | 940 | < 5% |
Impact Radius | 874 | < 5% |
ZEDO | 772 | < 5% |
TrafficScore | 631 | < 5% |
IAB Tech Lab | 551 | < 5% |
Peer39 | 483 | < 5% |
OwnLocal | 475 | < 5% |
Adnow | 454 | < 5% |
Rakuten MediaForge | 447 | < 5% |
Chitika | 386 | < 5% |
ClickGUARD | 365 | < 5% |
PageFair | 341 | < 5% |
Forensiq | 332 | < 5% |
Click Guardian | 298 | < 5% |
MoPub | 289 | < 5% |
PPC Protect | 257 | < 5% |
YieldLove | 246 | < 5% |
SearchKings | 224 | < 5% |
AdLuge | 221 | < 5% |
Mezzobit | 201 | < 5% |
YuMe | 198 | < 5% |
Spongecell | 198 | < 5% |
GroovinAds | 161 | < 5% |
Sulvo | 156 | < 5% |
HookLogic | 153 | < 5% |
Celtra | 145 | < 5% |
Komoona | 123 | < 5% |
ad6media | 115 | < 5% |
QUISMA | 104 | < 5% |
Ligatus | 98 | < 5% |
GroupM | 90 | < 5% |
AdTriba | 84 | < 5% |
Kiosked | 83 | < 5% |
FatTail | 81 | < 5% |
Triggit | 76 | < 5% |
Meteora | 65 | < 5% |
Buzzoola | 38 | < 5% |
Solve Media | 29 | < 5% |
AdNgin | 29 | < 5% |
Lomadee | 28 | < 5% |
Clickbooth | 27 | < 5% |
ConvertMedia | 25 | < 5% |
Adadyn | 23 | < 5% |
Bucksense | 12 | < 5% |