Online Advertising products and their install base

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Online Advertising products and technologies. We track 50 products in the Online Advertising category, and have found 2,853,000 companies using these products.

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Get targeted set of companies that use Online Advertising products

Product	Install base (# of companies we found using this product)	Market Share (%)
Google DoubleClick	1,720,925	60%
Google AdWords Remarketing	372,293	13%
AdWords	224,835	7%
Google AdSense	212,852	7%
AppNexus	81,044	< 5%
Bing Ads	74,517	< 5%
PubMatic	63,453	< 5%
AdRoll	43,941	< 5%
Adform	10,180	< 5%
Adobe Media Optimizer	8,470	< 5%
RadiumOne	6,408	< 5%
Atlas	5,977	< 5%
Adblade	5,181	< 5%
AdGear	4,590	< 5%
Yodle	3,395	< 5%
Open AdStream	1,910	< 5%
Connexity	1,865	< 5%
Infolinks	1,373	< 5%
Bannersnack	1,178	< 5%
Technorati	1,146	< 5%
ZEDO	861	< 5%
Sortable	757	< 5%
BannerFlow	675	< 5%
Impact Radius	636	< 5%
Chitika	418	< 5%
PageFair	395	< 5%
YuMe	349	< 5%
Spongecell	338	< 5%
Rakuten MediaForge	294	< 5%
Sidecar	285	< 5%
MoPub	247	< 5%
HookLogic	247	< 5%
Forensiq	230	< 5%
Fraudlogix	218	< 5%
Kiosked	200	< 5%
AdLuge	177	< 5%
Ligatus	121	< 5%
Celtra	112	< 5%
Triggit	111	< 5%
Mezzobit	106	< 5%
QUISMA	106	< 5%
GroupM	103	< 5%
Komoona	98	< 5%
Solve Media	82	< 5%
FatTail	69	< 5%
Adnow	67	< 5%
AdTriba	59	< 5%
Sulvo	55	< 5%
AdNgin	28	< 5%
Lomadee	23	< 5%