Online Advertising products and their install base

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Online Advertising products and technologies. We track 50 products in the Online Advertising category, and have found 2,890,095 companies using these products.

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Get targeted set of companies that use Online Advertising products

Product	Install base (# of companies we found using this product)	Market Share (%)
Google DoubleClick	1,722,068	59%
Google AdWords Remarketing	374,814	12%
AdWords	234,084	8%
Google AdSense	230,913	7%
AppNexus	83,239	< 5%
Bing Ads	74,870	< 5%
PubMatic	64,267	< 5%
AdRoll	44,568	< 5%
Adform	10,375	< 5%
Adobe Media Optimizer	8,698	< 5%
RadiumOne	6,586	< 5%
Atlas	6,494	< 5%
Adblade	5,366	< 5%
AdGear	4,716	< 5%
Yodle	3,420	< 5%
Open AdStream	1,975	< 5%
Connexity	1,963	< 5%
Infolinks	1,408	< 5%
Bannersnack	1,210	< 5%
Technorati	1,205	< 5%
ZEDO	907	< 5%
Sortable	873	< 5%
BannerFlow	723	< 5%
Impact Radius	643	< 5%
Chitika	425	< 5%
PageFair	400	< 5%
YuMe	368	< 5%
Spongecell	360	< 5%
Rakuten MediaForge	303	< 5%
Sidecar	286	< 5%
MoPub	281	< 5%
HookLogic	254	< 5%
Forensiq	242	< 5%
Fraudlogix	226	< 5%
Kiosked	206	< 5%
AdLuge	177	< 5%
Ligatus	124	< 5%
Celtra	121	< 5%
Triggit	118	< 5%
QUISMA	112	< 5%
Mezzobit	109	< 5%
GroupM	101	< 5%
Komoona	101	< 5%
Solve Media	84	< 5%
Adnow	72	< 5%
FatTail	72	< 5%
AdTriba	60	< 5%
Sulvo	55	< 5%
AdNgin	29	< 5%
Lomadee	24	< 5%