Online Advertising products

7,901,797 Companies

What is Online Advertising?


Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Market Share of Online Advertising products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Online Advertising products and technologies. We track 85 products in the Online Advertising category, and have found 7,901,797 companies using these products.

Online Advertising
Online Advertising
7,901,797
Companies using Online Advertising
Online Advertising
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    Product Install base
    # of companies we found using this product
    Market Share
    Google DoubleClick 3,463,619 43%
    Google AdSense 1,455,400 18%
    AdWords 1,100,637 13%
    Google AdWords Remarketing 803,254 10%
    AppNexus 195,412 < 5%
    Bing Ads 189,671 < 5%
    PubMatic 133,052 < 5%
    AdRoll 91,618 < 5%
    Sonobi 44,281 < 5%
    Google AdSense for search (AFS) 38,565 < 5%
    AmazonAdvertising 32,741 < 5%
    Google Interactive Media Ads 30,384 < 5%
    ClickCease 25,725 < 5%
    Beeswax 24,028 < 5%
    Adform 23,426 < 5%
    Sidecar 23,311 < 5%
    Google AdSense Custom Search Ads 22,120 < 5%
    iPromote 18,611 < 5%
    Adobe Media Optimizer 17,127 < 5%
    Atlas 16,514 < 5%
    Ezoic 14,488 < 5%
    RadiumOne 14,380 < 5%
    AdGear 12,244 < 5%
    Google Matched Content 11,634 < 5%
    Prebid 9,292 < 5%
    Centro DSP 7,832 < 5%
    Infolinks 7,747 < 5%
    StickyAds TV 7,557 < 5%
    Yieldmo 5,888 < 5%
    Adblade 5,218 < 5%
    MicroAd 4,940 < 5%
    Yodle 4,653 < 5%
    Connexity 3,375 < 5%
    Bannersnack 2,996 < 5%
    Broad Street Ads 2,838 < 5%
    BannerFlow 2,803 < 5%
    Open AdStream 2,797 < 5%
    Sortable 2,670 < 5%
    Technorati 2,658 < 5%
    ZEDO 2,484 < 5%
    TrafficScore 2,234 < 5%
    IAB Tech Lab 1,614 < 5%
    Fraudlogix 1,341 < 5%
    ClickGUARD 1,321 < 5%
    YieldLove 1,175 < 5%
    PageFair 1,154 < 5%
    Chitika 1,053 < 5%
    Forensiq 927 < 5%
    Click Guardian 862 < 5%
    Impact Radius 811 < 5%
    YuMe 801 < 5%
    AdTriba 770 < 5%
    Kiosked 768 < 5%
    Rakuten MediaForge 699 < 5%
    Sulvo 659 < 5%
    SearchKings 545 < 5%
    Spongecell 540 < 5%
    Mezzobit 488 < 5%
    PPC Protect 474 < 5%
    HookLogic 470 < 5%
    Peer39 460 < 5%
    OwnLocal 452 < 5%
    Adnow 444 < 5%
    Komoona 427 < 5%
    AdLuge 400 < 5%
    Ligatus 373 < 5%
    GroovinAds 332 < 5%
    MoPub 264 < 5%
    QUISMA 248 < 5%
    ad6media 237 < 5%
    Celtra 237 < 5%
    Buzzoola 194 < 5%
    GroupM 191 < 5%
    Triggit 167 < 5%
    Meteora 148 < 5%
    FatTail 131 < 5%
    Solve Media 124 < 5%
    Lomadee 119 < 5%
    AdNgin 40 < 5%
    Adadyn 26 < 5%
    ConvertMedia 26 < 5%
    Clickbooth 23 < 5%
    GlobalTeaser 13 < 5%
    Bucksense 13 < 5%
    Sellozo 12 < 5%

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