Online Advertising products and their install base

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Online Advertising products and technologies. We track 45 products in the Online Advertising category, and have found 3,104,052 companies using these products.

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Get targeted set of companies that use Online Advertising products

Product	Install base (# of companies we found using this product)	Market Share (%)
Google DoubleClick	1,933,044	62%
Google AdWords Remarketing	409,371	13%
Google AdSense	271,999	8%
AdWords	238,710	7%
AppNexus	81,911	< 5%
Bing Ads	74,301	< 5%
AdRoll	44,483	< 5%
Adform	10,456	< 5%
Adobe Media Optimizer	8,803	< 5%
Adblade	7,602	< 5%
AdGear	4,938	< 5%
Yodle	3,679	< 5%
Infolinks	1,699	< 5%
Connexity	1,698	< 5%
Open AdStream	1,649	< 5%
Bannersnack	1,198	< 5%
Impact Radius	941	< 5%
ZEDO	843	< 5%
BannerFlow	723	< 5%
Woobox	613	< 5%
Chitika	610	< 5%
AvantLink	605	< 5%
Pixalate	496	< 5%
YuMe	406	< 5%
Rakuten MediaForge	325	< 5%
Spongecell	274	< 5%
HookLogic	259	< 5%
Fraudlogix	248	< 5%
Forensiq	244	< 5%
MoPub	233	< 5%
Kiosked	223	< 5%
AdLuge	182	< 5%
Mezzobit	155	< 5%
Ligatus	143	< 5%
Komoona	142	< 5%
GroupM	136	< 5%
Solve Media	130	< 5%
Adnow	108	< 5%
Celtra	105	< 5%
Triggit	94	< 5%
QUISMA	89	< 5%
Sulvo	64	< 5%
AdTriba	61	< 5%
AdNgin	33	< 5%
Lomadee	26	< 5%