We have data on 47,098 companies that use PubMatic. The companies using PubMatic are most often found in United States and in the Automotive industry. PubMatic is most often used by companies with 10-50 employees and 1M-10M dollars in revenue. Our data for PubMatic usage goes back as far as 4 years and 11 months.
|Company||CORPORATE BROKERS, LLC|
|Company||Coupa Software Inc|
|Company||Cengage Learning, Inc.|
|YourPeople, Inc.||zenefits.com||United States||100M-200M||500-1000|
|CORPORATE BROKERS, LLC||corporatebrokers.com||United States||50M-100M||500-1000|
|Coupa Software Inc||coupa.com||United States||200M-1000M||500-1000|
|Cengage Learning, Inc.||cengage.com||United States||>1000M||>10000|
We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Online Advertising. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Online Advertising category, PubMatic has a market share of about 1.2%. Other major and competing products in this category include:
PubMatic provides a Marketing Automation Platform for Publishers (MAPP). The platform serves as a control panel that provides a single view into advertiser relationships across every screen, every channel and every format. Through workflow automation, real-time analytics and yield management, it enables one to make smarter, faster decisions that drive revenue and streamline operations.
Looking at PubMatic customers by industry, we find that Automotive (17%) and Retail (7%) are the largest segments.
55% of PubMatic customers are in United States, 6% are in United Kingdom and 5% are in Canada.
Of all the customers that are using PubMatic, a majority (65%) are small (<50 employees), 9% are large (>1000 employees) and 28% are medium-sized.
Of all the customers that are using PubMatic, a majority (75%) are small (<$50M), 12% are large (>$1000M) and 7% are medium-sized.