We have data on 103,042 companies that use PubMatic. The companies using PubMatic are most often found in United States and in the Retail industry. PubMatic is most often used by companies with 1-10 employees and 1M-10M dollars in revenue. Our data for PubMatic usage goes back as far as 7 years and 2 months.
|Company||HTS Inc. Consultants|
|Company||Gremi Business Communication Sp. zo.o.|
|HTS Inc. Consultants||htshouston.com||United States||10M-50M||500-1000|
|Gremi Business Communication Sp. zo.o.||rp.pl||Poland||100M-200M||500-1000|
|eBay Inc.||ebay.com||United States||>1000M||>10000|
We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Ad Servers. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Ad Servers category, PubMatic has a market share of about 26.3%. Other major and competing products in this category include:
PubMatic provides a Marketing Automation Platform for Publishers (MAPP). The platform serves as a control panel that provides a single view into advertiser relationships across every screen, every channel and every format. Through workflow automation, real-time analytics and yield management, it enables one to make smarter, faster decisions that drive revenue and streamline operations.
Looking at PubMatic customers by industry, we find that Retail (11%) and Automotive (7%) are the largest segments.
44% of PubMatic customers are in United States.
Of all the customers that are using PubMatic, a majority (62%) are small (<50 employees), 13% are large (>1000 employees) and 24% are medium-sized.
Of all the customers that are using PubMatic, a majority (69%) are small (<$50M), 8% are large (>$1000M) and 16% are medium-sized.