Ad Servers products

381,674 Companies

What is Ad Servers?


The Ad Server helps manage display advertisements. It is a service or technology for a company that takes care of the ad campaign programs by receiving the ad files and allocating them to different websites based on criteria such as the dates by which the campaign has to run on a website, the rapidity with which an ad is to be spread, the geographic location targeting and language targeting goals. There are different types of ad servers. A Publisher side Ad Server helps publishers launch a new ad on a website by listing the highest ads' price on its and to follow the ad's growth by registering how many users it has reached. An Advertiser side Ad Server helps advertisers in sending the ads in the form of HTML codes to each publisher. In this way, it is possible to open the ad in every moment and make changes of frequency for example, at all times. Lastly, there is an ad server for ad networks that provides information as in which network the publisher is registering an income and which is the daily revenue.

Market Share of Ad Servers products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Ad Servers products and technologies. We track 38 products in the Ad Servers category, and have found 381,674 companies using these products.

Ad Servers
Ad Servers
381,674
Companies using Ad Servers
Ad Servers
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    Product Install base
    # of companies we found using this product
    Market Share
    OpenX 134,647 35%
    PubMatic 101,308 26%
    Media.net 22,497 < 5%
    OwnerIQ 21,605 < 5%
    Sizmek 19,802 < 5%
    Smart AdServer 14,638 < 5%
    TripleLift 13,781 < 5%
    Nativo 8,390 < 5%
    Sharethrough 7,317 < 5%
    Eyereturn Marketing 6,701 < 5%
    Amobee 4,555 < 5%
    AdButler 4,101 < 5%
    Oath ad server 3,818 < 5%
    Admixer.Publisher 3,690 < 5%
    AdsWizz 3,623 < 5%
    ZEDO 1,798 < 5%
    AdOcean 1,244 < 5%
    DoubleClick for Publishers 1,050 < 5%
    Adzerk 901 < 5%
    sovrn 899 < 5%
    iPROM 791 < 5%
    BrightRoll 770 < 5%
    Sulvo 661 < 5%
    AdvertServe 552 < 5%
    AdsNative Enterprise 519 < 5%
    AdSpeed 474 < 5%
    Adverticum 461 < 5%
    Instinctive 347 < 5%
    Distroscale 234 < 5%
    PlayWire 192 < 5%
    LiveRail 178 < 5%
    AdJuggler 42 < 5%
    PubNative 25 < 5%
    MadAdsMedia 21 < 5%
    ConvertMedia 19 < 5%
    Revenue.com 8 < 5%
    Clear Pier 8 < 5%
    IndustryBrains 7 < 5%

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