The Ad Server helps manage display advertisements. It is a service or technology for a company that takes care of the ad campaign programs by receiving the ad files and allocating them to different websites based on criteria such as the dates by which the campaign has to run on a website, the rapidity with which an ad is to be spread, the geographic location targeting and language targeting goals. There are different types of ad servers. A Publisher side Ad Server helps publishers launch a new ad on a website by listing the highest ads' price on its and to follow the ad's growth by registering how many users it has reached. An Advertiser side Ad Server helps advertisers in sending the ads in the form of HTML codes to each publisher. In this way, it is possible to open the ad in every moment and make changes of frequency for example, at all times. Lastly, there is an ad server for ad networks that provides information as in which network the publisher is registering an income and which is the daily revenue.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Ad Servers products and technologies. We track 20 products in the Ad Servers category, and have found 25,923 companies using these products.
(# of companies we found using this product)
|Market Share (%)|
|Oath ad server||1,691||6%|
|DoubleClick for Publishers||1,321||< 5%|
|AdsNative Enterprise||277||< 5%|