Ad Servers products

212,626 Companies

What is Ad Servers?


The Ad Server helps manage display advertisements. It is a service or technology for a company that takes care of the ad campaign programs by receiving the ad files and allocating them to different websites based on criteria such as the dates by which the campaign has to run on a website, the rapidity with which an ad is to be spread, the geographic location targeting and language targeting goals. There are different types of ad servers. A Publisher side Ad Server helps publishers launch a new ad on a website by listing the highest ads' price on its and to follow the ad's growth by registering how many users it has reached. An Advertiser side Ad Server helps advertisers in sending the ads in the form of HTML codes to each publisher. In this way, it is possible to open the ad in every moment and make changes of frequency for example, at all times. Lastly, there is an ad server for ad networks that provides information as in which network the publisher is registering an income and which is the daily revenue.

Market Share of Ad Servers products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Ad Servers products and technologies. We track 29 products in the Ad Servers category, and have found 212,626 companies using these products.

Ad Servers
Ad Servers
212,626
Companies using Ad Servers
Ad Servers
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    Product Install base
    # of companies we found using this product
    Market Share
    OpenX 141,721 66%
    Sizmek 24,370 11%
    Media.net 11,281 < 5%
    OwnerIQ 10,581 < 5%
    Amobee 5,067 < 5%
    Admixer.Publisher 4,511 < 5%
    Oath ad server 2,509 < 5%
    Eyereturn Marketing 2,429 < 5%
    Smart AdServer 1,949 < 5%
    AdButler 1,699 < 5%
    DoubleClick for Publishers 1,600 < 5%
    AdsWizz 1,258 < 5%
    BrightRoll 649 < 5%
    AdsNative Enterprise 563 < 5%
    LiveRail 422 < 5%
    AdOcean 408 < 5%
    sovrn 345 < 5%
    Adzerk 324 < 5%
    AdvertServe 236 < 5%
    AdSpeed 222 < 5%
    Adverticum 165 < 5%
    Instinctive 111 < 5%
    iPROM 106 < 5%
    VertaMedia 36 < 5%
    MadAdsMedia 15 < 5%
    PubNative 14 < 5%
    Revenue.com 13 < 5%
    GTxcel 12 < 5%
    IndustryBrains 10 < 5%

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