Ad Servers products

295,211 Companies

What is Ad Servers?


The Ad Server helps manage display advertisements. It is a service or technology for a company that takes care of the ad campaign programs by receiving the ad files and allocating them to different websites based on criteria such as the dates by which the campaign has to run on a website, the rapidity with which an ad is to be spread, the geographic location targeting and language targeting goals. There are different types of ad servers. A Publisher side Ad Server helps publishers launch a new ad on a website by listing the highest ads' price on its and to follow the ad's growth by registering how many users it has reached. An Advertiser side Ad Server helps advertisers in sending the ads in the form of HTML codes to each publisher. In this way, it is possible to open the ad in every moment and make changes of frequency for example, at all times. Lastly, there is an ad server for ad networks that provides information as in which network the publisher is registering an income and which is the daily revenue.

Market Share of Ad Servers products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Ad Servers products and technologies. We track 30 products in the Ad Servers category, and have found 295,211 companies using these products.

Ad Servers
Ad Servers
295,211
Companies using Ad Servers
Ad Servers
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    Product Install base
    # of companies we found using this product
    Market Share
    OpenX 164,025 55%
    OwnerIQ 35,601 12%
    Sizmek 26,888 9%
    Media.net 25,281 8%
    Eyereturn Marketing 7,194 < 5%
    Amobee 6,654 < 5%
    Smart AdServer 4,419 < 5%
    Admixer.Publisher 4,409 < 5%
    Oath ad server 3,875 < 5%
    AdButler 3,699 < 5%
    AdsWizz 2,838 < 5%
    BrightRoll 2,410 < 5%
    DoubleClick for Publishers 1,680 < 5%
    AdOcean 1,208 < 5%
    sovrn 953 < 5%
    Adzerk 879 < 5%
    AdsNative Enterprise 562 < 5%
    AdvertServe 530 < 5%
    AdSpeed 484 < 5%
    Adverticum 441 < 5%
    LiveRail 407 < 5%
    Instinctive 381 < 5%
    iPROM 248 < 5%
    VertaMedia 38 < 5%
    MadAdsMedia 37 < 5%
    PubNative 27 < 5%
    Revenue.com 12 < 5%
    IndustryBrains 12 < 5%
    GTxcel 10 < 5%
    Clear Pier 9 < 5%

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