Ad Servers products

396,814 Companies

What is Ad Servers?


The Ad Server helps manage display advertisements. It is a service or technology for a company that takes care of the ad campaign programs by receiving the ad files and allocating them to different websites based on criteria such as the dates by which the campaign has to run on a website, the rapidity with which an ad is to be spread, the geographic location targeting and language targeting goals. There are different types of ad servers. A Publisher side Ad Server helps publishers launch a new ad on a website by listing the highest ads' price on its and to follow the ad's growth by registering how many users it has reached. An Advertiser side Ad Server helps advertisers in sending the ads in the form of HTML codes to each publisher. In this way, it is possible to open the ad in every moment and make changes of frequency for example, at all times. Lastly, there is an ad server for ad networks that provides information as in which network the publisher is registering an income and which is the daily revenue.

Market Share of Ad Servers products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Ad Servers products and technologies. We track 38 products in the Ad Servers category, and have found 396,814 companies using these products.

Ad Servers
Ad Servers
396,814
Companies using Ad Servers
Ad Servers
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    Product Install base
    # of companies we found using this product
    Market Share
    OpenX 139,894 35%
    PubMatic 105,788 26%
    Media.net 23,519 < 5%
    OwnerIQ 22,393 < 5%
    Sizmek 20,476 < 5%
    Smart AdServer 15,546 < 5%
    TripleLift 13,987 < 5%
    Nativo 8,597 < 5%
    Sharethrough 7,402 < 5%
    Eyereturn Marketing 6,890 < 5%
    Amobee 4,628 < 5%
    AdButler 4,300 < 5%
    Admixer.Publisher 3,972 < 5%
    Oath ad server 3,883 < 5%
    AdsWizz 3,694 < 5%
    ZEDO 1,869 < 5%
    DoubleClick for Publishers 1,309 < 5%
    AdOcean 1,257 < 5%
    Adzerk 947 < 5%
    sovrn 936 < 5%
    iPROM 809 < 5%
    BrightRoll 796 < 5%
    Sulvo 698 < 5%
    AdvertServe 573 < 5%
    AdsNative Enterprise 545 < 5%
    AdSpeed 498 < 5%
    Adverticum 476 < 5%
    Instinctive 366 < 5%
    Distroscale 229 < 5%
    LiveRail 198 < 5%
    PlayWire 193 < 5%
    AdJuggler 47 < 5%
    PubNative 27 < 5%
    ConvertMedia 24 < 5%
    MadAdsMedia 23 < 5%
    IndustryBrains 11 < 5%
    Clear Pier 7 < 5%
    Revenue.com 7 < 5%

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