Ad Servers products

120,910 Companies

What is Ad Servers?


The Ad Server helps manage display advertisements. It is a service or technology for a company that takes care of the ad campaign programs by receiving the ad files and allocating them to different websites based on criteria such as the dates by which the campaign has to run on a website, the rapidity with which an ad is to be spread, the geographic location targeting and language targeting goals. There are different types of ad servers. A Publisher side Ad Server helps publishers launch a new ad on a website by listing the highest ads' price on its and to follow the ad's growth by registering how many users it has reached. An Advertiser side Ad Server helps advertisers in sending the ads in the form of HTML codes to each publisher. In this way, it is possible to open the ad in every moment and make changes of frequency for example, at all times. Lastly, there is an ad server for ad networks that provides information as in which network the publisher is registering an income and which is the daily revenue.

Market Share of Ad Servers products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Ad Servers products and technologies. We track 28 products in the Ad Servers category, and have found 120,910 companies using these products.

Ad Servers
Ad Servers
120,910
Companies using Ad Servers
Ad Servers
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    Product Install base
    # of companies we found using this product
    Market Share
    OpenX 66,104 54%
    Media.net 10,916 9%
    Sizmek 10,718 8%
    OwnerIQ 10,706 8%
    Eyereturn Marketing 4,766 < 5%
    Admixer.Publisher 3,420 < 5%
    Oath ad server 2,525 < 5%
    Smart AdServer 1,945 < 5%
    AdButler 1,905 < 5%
    Amobee 1,841 < 5%
    DoubleClick for Publishers 1,583 < 5%
    AdsWizz 1,267 < 5%
    BrightRoll 647 < 5%
    LiveRail 417 < 5%
    AdOcean 409 < 5%
    sovrn 345 < 5%
    Adzerk 320 < 5%
    AdvertServe 235 < 5%
    AdSpeed 220 < 5%
    Adverticum 166 < 5%
    AdsNative Enterprise 158 < 5%
    Instinctive 111 < 5%
    iPROM 106 < 5%
    VertaMedia 36 < 5%
    MadAdsMedia 14 < 5%
    GTxcel 11 < 5%
    Revenue.com 11 < 5%
    IndustryBrains 8 < 5%

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