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Companies using IAB Tech Lab

We have data on 1,443 companies that use IAB Tech Lab. The companies using IAB Tech Lab are most often found in United States and in the Publishing industry. IAB Tech Lab is most often used by companies with 1-10 employees and 1M-10M dollars in revenue. Our data for IAB Tech Lab usage goes back as far as 4 years and 2 months.

If you’re interested in the companies that use IAB Tech Lab, you may want to check out AdWords and Google AdSense as well.

Who uses IAB Tech Lab?

Some of the companies that use IAB Tech Lab include:
Company Masterworks
Website masterworks.com
Country United States
Revenue 10M-50M
Company Size 50-200
Company dealnews
Website dealnews.com
Country United States
Revenue 10M-50M
Company Size 50-200
Company Food52
Website food52.com
Country United States
Revenue 50M-100M
Company Size 50-200
Company Ranker
Website ranker.com
Country United States
Revenue 50M-100M
Company Size 200-500
Company Direct Agents
Website directagents.com
Country United States
Revenue 10M-50M
Company Size 50-200

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IAB Tech Lab Market Share and Competitors in Online Advertising

We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Online Advertising. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Online Advertising category, IAB Tech Lab has a market share of about 0.1%. Other major and competing products in this category include:

IAB Tech Lab
Online Advertising
IAB Tech Lab market share in Online Advertising is about 0.02%
1,443
Companies using IAB Tech Lab
Online Advertising
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    What is IAB Tech Lab?

    IAB Tech Lab is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem.

    Top Industries that use IAB Tech Lab

    Looking at IAB Tech Lab customers by industry, we find that Publishing (8%), Retail (6%) and Online Media (5%) are the largest segments.

    Companies using IAB Tech Lab - Distribution by industry

    Top Countries that use IAB Tech Lab

    33% of IAB Tech Lab customers are in United States, 12% are in Spain, 7% are in United Kingdom and 5% are in Canada.

    IAB Tech Lab customers by country

    Distribution of companies that use IAB Tech Lab based on company size (Employees)

    Of all the customers that are using IAB Tech Lab, a majority (66%) are small (<50 employees), 8% are large (>1000 employees) and 25% are medium-sized.

    Companies using IAB Tech Lab, by size (number of employees)

    Distribution of companies that use IAB Tech Lab based on company size (Revenue)

    Of all the customers that are using IAB Tech Lab, a majority (73%) are small (<$50M), 7% are large (>$1000M) and 14% are medium-sized.

    IAB Tech Lab clients - distribution by company revenue

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