Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The CRM approach tries to analyse data about customers' history with a company, to improve business relationships with customers, specifically focusing on customer retention, and ultimately to drive sales growth. An important aspect of the CRM approach is the systems of CRM that compile information from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, social media, and more.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Customer Relationship Management (CRM) products and technologies. We track 174 products in the Customer Relationship Management (CRM) category, and have found 557,654 companies using these products.