Conversion Optimization Marketing products

580,700 Companies

What is Conversion Optimization Marketing?


In internet marketing, conversion optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a "conversion" to be some sort of result other than a sale. The efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, copy, images, social proof elements and content help one convert more visitors into customers. Also, Web pages can be personalized based on the characteristics (interests, social category, context, etc.), actions (click on button, open a link, etc.), intent (make a purchase, check status of an entity), or any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience that helps in conversion.

Market Share of Conversion Optimization Marketing products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Conversion Optimization Marketing products and technologies. We track 58 products in the Conversion Optimization Marketing category, and have found 580,700 companies using these products.

Conversion Optimization Marketing
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580,700
Companies using Conversion Optimization Marketing
Conversion Optimization Marketing

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Get targeted set of companies that use Conversion Optimization Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Conversion Tracking 374,005 64%
Optimizely 49,126 8%
Google Website Optimizer 37,462 6%
OptinMonster 17,678 < 5%
MailMunch 16,880 < 5%
Visual Website Optimizer 14,620 < 5%
Adobe Target 6,687 < 5%
Beeketing 6,656 < 5%
SessionCam 4,914 < 5%
ClickFunnels 4,676 < 5%
Trusted Shops 4,016 < 5%
Google Content Experiments 3,638 < 5%
Leadpages 2,999 < 5%
Ve Interactive 2,711 < 5%
VisitorTrack 2,691 < 5%
SalesForce Personalization Builder 2,486 < 5%
Monetate 2,148 < 5%
WisePops 1,961 < 5%
Sleeknote 1,937 < 5%
VWO 1,863 < 5%
Unbounce 1,772 < 5%
AB Tasty 1,766 < 5%
cxense 1,426 < 5%
Improvely 1,365 < 5%
Nosto 1,355 < 5%
Qubit 1,193 < 5%
SEOGears - Online Marketing and Design Solutions 1,179 < 5%
Zarget 1,064 < 5%
Instapage 1,026 < 5%
Fomo 907 < 5%
Dynamic Yield 892 < 5%
Convertro 849 < 5%
Adobe Test&Target 801 < 5%
Insightera 760 < 5%
Kameleoon 697 < 5%
Evergage 664 < 5%
Omniconvert 636 < 5%
Picreel 615 < 5%
SaleCycle 402 < 5%
Yieldify Conversion Platform 400 < 5%
Decibel Insight 344 < 5%
UpSellit 312 < 5%
IBM Unica Optimize 204 < 5%
BrightInfo 151 < 5%
iJento-Fospha 110 < 5%
Personyze 92 < 5%
Photoslurp 69 < 5%
Reactful 68 < 5%
Persado 63 < 5%
LetReach 53 < 5%
UserReplay 53 < 5%
YFret 49 < 5%
Sentient Ascend 45 < 5%
inSparq 44 < 5%
TellApart 36 < 5%
UsabilityTools 30 < 5%
Taggstar 30 < 5%
Now Interact 24 < 5%