Conversion Optimization Marketing products

626,482 Companies

What is Conversion Optimization Marketing?


In internet marketing, conversion optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a "conversion" to be some sort of result other than a sale. The efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, copy, images, social proof elements and content help one convert more visitors into customers. Also, Web pages can be personalized based on the characteristics (interests, social category, context, etc.), actions (click on button, open a link, etc.), intent (make a purchase, check status of an entity), or any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience that helps in conversion.

Market Share of Conversion Optimization Marketing products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Conversion Optimization Marketing products and technologies. We track 56 products in the Conversion Optimization Marketing category, and have found 626,482 companies using these products.

Conversion Optimization Marketing
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626,482
Companies using Conversion Optimization Marketing
Conversion Optimization Marketing

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Get targeted set of companies that use Conversion Optimization Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Conversion Tracking 412,170 65%
Optimizely 47,117 7%
Google Website Optimizer 39,770 6%
OptinMonster 19,335 < 5%
MailMunch 19,325 < 5%
Visual Website Optimizer 15,841 < 5%
Beeketing 8,113 < 5%
Adobe Target 5,955 < 5%
ClickFunnels 5,067 < 5%
SessionCam 4,964 < 5%
Trusted Shops 4,663 < 5%
Appcues 4,003 < 5%
Leadpages 3,337 < 5%
Google Content Experiments 3,312 < 5%
Ve Interactive 3,035 < 5%
SalesForce Personalization Builder 2,589 < 5%
WisePops 2,166 < 5%
Sleeknote 2,112 < 5%
VWO 1,771 < 5%
AB Tasty 1,714 < 5%
Improvely 1,675 < 5%
Unbounce 1,656 < 5%
Nosto 1,587 < 5%
cxense 1,401 < 5%
SEOGears - Online Marketing and Design Solutions 1,278 < 5%
Qubit 1,148 < 5%
BlueConic 1,018 < 5%
Fomo 979 < 5%
Instapage 965 < 5%
Zarget 926 < 5%
Dynamic Yield 817 < 5%
Convertro 720 < 5%
Adobe Test&Target 712 < 5%
Picreel 707 < 5%
Insightera 660 < 5%
Omniconvert 599 < 5%
Evergage 586 < 5%
Kameleoon 583 < 5%
Yieldify Conversion Platform 409 < 5%
Decibel Insight 350 < 5%
UpSellit 350 < 5%
IBM Unica Optimize 180 < 5%
BrightInfo 109 < 5%
Personyze 101 < 5%
iJento-Fospha 97 < 5%
Reactful 72 < 5%
Photoslurp 69 < 5%
LetReach 62 < 5%
inSparq 51 < 5%
YFret 51 < 5%
Persado 47 < 5%
UserReplay 40 < 5%
UsabilityTools 36 < 5%
TellApart 29 < 5%
Taggstar 28 < 5%
Now Interact 25 < 5%