Conversion Optimization Marketing products

627,116 Companies

What is Conversion Optimization Marketing?


In internet marketing, conversion optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a "conversion" to be some sort of result other than a sale. The efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, copy, images, social proof elements and content help one convert more visitors into customers. Also, Web pages can be personalized based on the characteristics (interests, social category, context, etc.), actions (click on button, open a link, etc.), intent (make a purchase, check status of an entity), or any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience that helps in conversion.

Market Share of Conversion Optimization Marketing products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Conversion Optimization Marketing products and technologies. We track 56 products in the Conversion Optimization Marketing category, and have found 627,116 companies using these products.

Conversion Optimization Marketing
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627,116
Companies using Conversion Optimization Marketing
Conversion Optimization Marketing

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Get targeted set of companies that use Conversion Optimization Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Conversion Tracking 408,815 65%
Optimizely 53,182 8%
Google Website Optimizer 34,668 < 5%
MailMunch 19,659 < 5%
OptinMonster 18,759 < 5%
Visual Website Optimizer 16,911 < 5%
Beeketing 12,191 < 5%
Adobe Target 5,906 < 5%
ClickFunnels 5,084 < 5%
Trusted Shops 4,617 < 5%
Appcues 3,866 < 5%
Google Content Experiments 3,559 < 5%
Leadpages 3,443 < 5%
Ve Interactive 3,241 < 5%
SalesForce Personalization Builder 2,609 < 5%
WisePops 2,205 < 5%
Sleeknote 2,030 < 5%
AB Tasty 1,839 < 5%
VWO 1,774 < 5%
Unbounce 1,769 < 5%
Improvely 1,729 < 5%
SessionCam 1,642 < 5%
Nosto 1,613 < 5%
cxense 1,474 < 5%
SEOGears - Online Marketing and Design Solutions 1,413 < 5%
Qubit 1,351 < 5%
Instapage 1,026 < 5%
Fomo 1,015 < 5%
Zarget 990 < 5%
BlueConic 980 < 5%
Picreel 749 < 5%
Convertro 747 < 5%
Kameleoon 746 < 5%
Insightera 741 < 5%
Dynamic Yield 714 < 5%
Adobe Test&Target 709 < 5%
Evergage 647 < 5%
Omniconvert 526 < 5%
Yieldify Conversion Platform 434 < 5%
Decibel Insight 373 < 5%
UpSellit 336 < 5%
IBM Unica Optimize 179 < 5%
BrightInfo 120 < 5%
iJento-Fospha 109 < 5%
Personyze 98 < 5%
Reactful 72 < 5%
Photoslurp 66 < 5%
LetReach 64 < 5%
YFret 58 < 5%
inSparq 49 < 5%
Persado 46 < 5%
UserReplay 44 < 5%
UsabilityTools 39 < 5%
Taggstar 34 < 5%
TellApart 30 < 5%
Now Interact 26 < 5%