Conversion Optimization Marketing products

674,228 Companies

What is Conversion Optimization Marketing?


In internet marketing, conversion optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a "conversion" to be some sort of result other than a sale. The efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, copy, images, social proof elements and content help one convert more visitors into customers. Also, Web pages can be personalized based on the characteristics (interests, social category, context, etc.), actions (click on button, open a link, etc.), intent (make a purchase, check status of an entity), or any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience that helps in conversion.

Market Share of Conversion Optimization Marketing products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Conversion Optimization Marketing products and technologies. We track 66 products in the Conversion Optimization Marketing category, and have found 674,228 companies using these products.

Conversion Optimization Marketing
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674,228
Companies using Conversion Optimization Marketing
Conversion Optimization Marketing

Target customers using Conversion Optimization Marketing products to accomplish your sales and marketing goals.

Customize Conversion Optimization Marketing users by location, employees, revenue, industry, and more.
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Get targeted set of companies that use Conversion Optimization Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Conversion Tracking 432,753 64%
Optimizely 54,296 8%
Google Website Optimizer 41,589 6%
OptinMonster 20,226 < 5%
MailMunch 20,084 < 5%
Visual Website Optimizer 17,365 < 5%
Beeketing 11,929 < 5%
Adobe Target 7,989 < 5%
ClickFunnels 5,822 < 5%
Trusted Shops 5,282 < 5%
SessionCam 5,169 < 5%
Google Content Experiments 4,312 < 5%
Leadpages 3,873 < 5%
Ve Interactive 3,271 < 5%
Monetate 2,830 < 5%
VisitorTrack 2,829 < 5%
SalesForce Personalization Builder 2,782 < 5%
WisePops 2,251 < 5%
Sleeknote 2,198 < 5%
VWO 2,071 < 5%
AB Tasty 2,070 < 5%
Unbounce 2,022 < 5%
cxense 1,783 < 5%
Improvely 1,722 < 5%
Nosto 1,653 < 5%
Qubit 1,376 < 5%
SEOGears - Online Marketing and Design Solutions 1,367 < 5%
Instapage 1,209 < 5%
Zarget 1,171 < 5%
Convertro 1,113 < 5%
Dynamic Yield 1,055 < 5%
Fomo 997 < 5%
Adobe Test&Target 906 < 5%
Insightera 803 < 5%
Evergage 784 < 5%
Kameleoon 780 < 5%
Picreel 734 < 5%
Omniconvert 725 < 5%
SaleCycle 463 < 5%
Yieldify Conversion Platform 445 < 5%
Decibel Insight 386 < 5%
UpSellit 358 < 5%
IBM Unica Optimize 242 < 5%
BrightInfo 147 < 5%
iJento-Fospha 118 < 5%
Personyze 104 < 5%
Reactful 73 < 5%
Photoslurp 72 < 5%
Persado 71 < 5%
UserReplay 68 < 5%
LetReach 66 < 5%
YFret 54 < 5%
inSparq 52 < 5%
Sentient Ascend 51 < 5%
TellApart 46 < 5%
UsabilityTools 41 < 5%
Now Interact 29 < 5%
Taggstar 27 < 5%
Nuance Touchcommerce 26 < 5%
Invesp 26 < 5%
Naytev 17 < 5%
OpenText Optimost 12 < 5%
SuperTag 12 < 5%
Attensee 11 < 5%
Action Recorder 10 < 5%
GIFTD 10 < 5%