Conversion Optimization Marketing products

573,778 Companies

What is Conversion Optimization Marketing?


In internet marketing, conversion optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a "conversion" to be some sort of result other than a sale. The efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors. Some test methods, such as split testing or A/B testing, enable one to monitor which headlines, copy, images, social proof elements and content help one convert more visitors into customers. Also, Web pages can be personalized based on the characteristics (interests, social category, context, etc.), actions (click on button, open a link, etc.), intent (make a purchase, check status of an entity), or any other parameter that can be identified and associated with an individual, therefore providing them with a tailored user experience that helps in conversion.

Market Share of Conversion Optimization Marketing products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Conversion Optimization Marketing products and technologies. We track 58 products in the Conversion Optimization Marketing category, and have found 573,778 companies using these products.

Conversion Optimization Marketing
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573,778
Companies using Conversion Optimization Marketing
Conversion Optimization Marketing

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Get targeted set of companies that use Conversion Optimization Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Conversion Tracking 371,211 64%
Optimizely 47,712 8%
Google Website Optimizer 37,084 6%
OptinMonster 17,339 < 5%
MailMunch 16,686 < 5%
Visual Website Optimizer 14,090 < 5%
Adobe Target 6,636 < 5%
Beeketing 6,584 < 5%
SessionCam 5,032 < 5%
ClickFunnels 4,635 < 5%
Trusted Shops 4,005 < 5%
Google Content Experiments 3,582 < 5%
Leadpages 2,978 < 5%
VisitorTrack 2,681 < 5%
Ve Interactive 2,671 < 5%
SalesForce Personalization Builder 2,455 < 5%
WisePops 1,951 < 5%
Monetate 1,937 < 5%
Sleeknote 1,930 < 5%
AB Tasty 1,728 < 5%
VWO 1,655 < 5%
Unbounce 1,601 < 5%
cxense 1,405 < 5%
Nosto 1,353 < 5%
Improvely 1,351 < 5%
Qubit 1,184 < 5%
SEOGears - Online Marketing and Design Solutions 1,183 < 5%
Zarget 1,062 < 5%
Instapage 993 < 5%
Fomo 901 < 5%
Dynamic Yield 876 < 5%
Convertro 796 < 5%
Insightera 747 < 5%
Adobe Test&Target 705 < 5%
Kameleoon 687 < 5%
Omniconvert 632 < 5%
Evergage 614 < 5%
Picreel 610 < 5%
Yieldify Conversion Platform 391 < 5%
SaleCycle 390 < 5%
Decibel Insight 334 < 5%
UpSellit 307 < 5%
IBM Unica Optimize 195 < 5%
BrightInfo 150 < 5%
iJento-Fospha 107 < 5%
Personyze 90 < 5%
Reactful 68 < 5%
Photoslurp 68 < 5%
Persado 53 < 5%
UserReplay 52 < 5%
LetReach 51 < 5%
YFret 48 < 5%
Sentient Ascend 44 < 5%
inSparq 43 < 5%
UsabilityTools 27 < 5%
TellApart 27 < 5%
Taggstar 27 < 5%
Now Interact 24 < 5%