An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Advertising Campaign Management products and technologies. We track 103 products in the Advertising Campaign Management category, and have found 1,637,133 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
LinkedIn Ads | 206,312 | 12% |
Rubicon Project | 150,500 | 9% |
The Trade Desk | 131,060 | 8% |
Criteo | 122,672 | 7% |
MediaMath | 108,425 | 6% |
Google Ad Manager | 105,167 | 6% |
Simpli.fi | 86,341 | < 5% |
Twitter Ads | 82,108 | < 5% |
IponWeb BidSwitch | 77,719 | < 5% |
Casale Media | 63,509 | < 5% |
Teads | 50,362 | < 5% |
Rocket Fuel | 40,780 | < 5% |
Dstillery | 34,053 | < 5% |
TubeMogul | 34,018 | < 5% |
SiteScout | 30,467 | < 5% |
Perfect Audience | 20,307 | < 5% |
GumGum | 19,833 | < 5% |
Kenshoo | 18,825 | < 5% |
StackAdapt | 18,232 | < 5% |
Improve Digital | 16,697 | < 5% |
TripleLift | 16,055 | < 5% |
IgnitionOne | 14,966 | < 5% |
Marin Software | 14,398 | < 5% |
Adelphic | 11,492 | < 5% |
Sape | 11,110 | < 5% |
OptiMonk | 10,878 | < 5% |
Conversant | 10,601 | < 5% |
Flashtalking | 10,282 | < 5% |
Videology | 9,702 | < 5% |
Nativo | 9,154 | < 5% |
Magnetic | 8,826 | < 5% |
Tremor Video | 7,924 | < 5% |
Sharethrough | 7,704 | < 5% |
Collective | 6,785 | < 5% |
AudienceScience | 6,096 | < 5% |
Adfox | 5,053 | < 5% |
Yieldlab | 4,519 | < 5% |
DoubleClick Digital Marketing | 3,853 | < 5% |
DynAdmic | 3,704 | < 5% |
Undertone | 3,697 | < 5% |
Swoop | 2,659 | < 5% |
IBM Unica | 1,927 | < 5% |
ClickCertain | 1,865 | < 5% |
Shoelace | 1,832 | < 5% |
SteelHouse | 1,750 | < 5% |
Specific Media | 1,656 | < 5% |
WideOrbit | 1,443 | < 5% |
Sociomantic Lab | 1,437 | < 5% |
Powerlinks | 1,390 | < 5% |
IBM Unica Campaign | 1,366 | < 5% |
ADMAN | 1,333 | < 5% |
Woobox | 1,328 | < 5% |
Meetrics | 1,296 | < 5% |
SearchForce | 1,243 | < 5% |
plista | 1,228 | < 5% |
Choozle | 1,225 | < 5% |
iBillBoard | 1,219 | < 5% |
RetargetApp | 1,178 | < 5% |
Adcrowd | 1,146 | < 5% |
Adstir | 1,138 | < 5% |
Yahoo Gemini | 1,062 | < 5% |
Freestar | 1,062 | < 5% |
Retargeting | 1,038 | < 5% |
Acquisio | 1,031 | < 5% |
XMPie | 936 | < 5% |
Content ad | 897 | < 5% |
ANIVIEW | 876 | < 5% |
ReTargeter | 676 | < 5% |
AdStanding | 643 | < 5% |
Visible Measures | 526 | < 5% |
Adalyser | 514 | < 5% |
Emerse Demand Side Platform | 496 | < 5% |
HasOffers | 487 | < 5% |
Nanigans | 433 | < 5% |
Widespace | 432 | < 5% |
Spoutable | 303 | < 5% |
Distroscale | 244 | < 5% |
Metrigo | 195 | < 5% |
Siebel Enterprise Marketing | 172 | < 5% |
Mixpo | 172 | < 5% |
Fixel | 170 | < 5% |
Trueffect | 142 | < 5% |
ExactDrive | 85 | < 5% |
7Search.com | 83 | < 5% |
ONE by AOL: Advertisers | 68 | < 5% |
Fiksu | 66 | < 5% |
AdJuggler | 55 | < 5% |
SweetIQ | 55 | < 5% |
Balihoo | 52 | < 5% |
Criteo Dynamic Retargeting | 37 | < 5% |
BuySellAds | 36 | < 5% |
RhythmOne | 34 | < 5% |
IBM Unica Detect | 31 | < 5% |
Flite | 25 | < 5% |
Epom Ad Server | 21 | < 5% |
Amazon Product Advertising API | 20 | < 5% |
CAKE | 20 | < 5% |
Cappture | 19 | < 5% |
MarketingPilot | 18 | < 5% |
needls. | 18 | < 5% |
Millennial Media | 16 | < 5% |
Adtegrity | 14 | < 5% |
Advertise.com | 8 | < 5% |