Advertising Campaign Management products
532,326 Companies
What is Advertising Campaign Management?
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales.
Market Share of Advertising Campaign Management products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Advertising Campaign Management products and technologies. We track 64 products in the Advertising Campaign Management category, and have found 532,326 companies using these products.
Targeting by install base boosts your number of qualified accounts
| Product | Install base (# of companies we found using this product) |
Market Share (%) |
|---|---|---|
| The Trade Desk | 78,416 | 14% |
| Rubicon Project | 67,196 | 12% |
| Twitter Ads | 43,223 | 8% |
| Criteo | 41,306 | 7% |
| Simpli.fi | 40,158 | 7% |
| MediaMath | 40,066 | 7% |
| Casale Media | 32,705 | 6% |
| Google Ad Manager | 28,824 | < 5% |
| Rocket Fuel | 17,854 | < 5% |
| Dstillery | 13,482 | < 5% |
| SiteScout | 12,252 | < 5% |
| Kenshoo | 11,025 | < 5% |
| Marin Software | 9,746 | < 5% |
| Perfect Audience | 8,573 | < 5% |
| IgnitionOne | 7,999 | < 5% |
| GumGum | 6,897 | < 5% |
| StackAdapt | 5,955 | < 5% |
| TripleLift | 5,703 | < 5% |
| Nativo | 5,048 | < 5% |
| Adelphic | 4,789 | < 5% |
| Flashtalking | 4,555 | < 5% |
| Tremor Video | 4,505 | < 5% |
| Magnetic | 4,427 | < 5% |
| Adfox | 4,358 | < 5% |
| Conversant | 4,112 | < 5% |
| TubeMogul | 3,502 | < 5% |
| Videology | 3,360 | < 5% |
| Sharethrough | 2,425 | < 5% |
| OptiMonk | 1,708 | < 5% |
| Swoop | 1,616 | < 5% |
| AudienceScience | 1,604 | < 5% |
| Collective | 1,307 | < 5% |
| IBM Unica | 1,192 | < 5% |
| Undertone | 1,051 | < 5% |
| DoubleClick Digital Marketing | 980 | < 5% |
| IBM Unica Campaign | 924 | < 5% |
| SteelHouse | 825 | < 5% |
| Specific Media | 742 | < 5% |
| Acquisio | 631 | < 5% |
| Woobox | 626 | < 5% |
| Choozle | 622 | < 5% |
| XMPie | 619 | < 5% |
| Sociomantic Lab | 616 | < 5% |
| Yahoo Gemini | 559 | < 5% |
| iBillBoard | 543 | < 5% |
| SearchForce | 510 | < 5% |
| ReTargeter | 443 | < 5% |
| WideOrbit | 426 | < 5% |
| plista | 391 | < 5% |
| HasOffers | 370 | < 5% |
| Visible Measures | 279 | < 5% |
| Meetrics | 261 | < 5% |
| Nanigans | 211 | < 5% |
| Emerse Demand Side Platform | 172 | < 5% |
| Spoutable | 116 | < 5% |
| Siebel Enterprise Marketing | 115 | < 5% |
| Trueffect | 87 | < 5% |
| Distroscale | 82 | < 5% |
| Mixpo | 63 | < 5% |
| 7Search.com | 41 | < 5% |
| ExactDrive | 41 | < 5% |
| Metrigo | 37 | < 5% |
| AdJuggler | 34 | < 5% |
| Flite | 21 | < 5% |
