An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Advertising Campaign Management products and technologies. We track 96 products in the Advertising Campaign Management category, and have found 687,845 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
Google Ad Manager | 92,189 | 13% |
Rubicon Project | 72,639 | 10% |
The Trade Desk | 68,372 | 9% |
Criteo | 43,470 | 6% |
Simpli.fi | 38,688 | < 5% |
MediaMath | 35,215 | < 5% |
Twitter Ads | 34,346 | < 5% |
Casale Media | 33,312 | < 5% |
IponWeb BidSwitch | 24,451 | < 5% |
Rocket Fuel | 21,893 | < 5% |
Dstillery | 18,246 | < 5% |
Kenshoo | 18,082 | < 5% |
Teads | 15,507 | < 5% |
SiteScout | 13,521 | < 5% |
Marin Software | 12,232 | < 5% |
Perfect Audience | 10,297 | < 5% |
OptiMonk | 9,114 | < 5% |
Nativo | 8,553 | < 5% |
Conversant | 8,412 | < 5% |
GumGum | 7,965 | < 5% |
IgnitionOne | 7,122 | < 5% |
StackAdapt | 6,956 | < 5% |
TripleLift | 6,845 | < 5% |
Sape | 6,841 | < 5% |
Collective | 6,579 | < 5% |
Improve Digital | 5,967 | < 5% |
Adelphic | 5,518 | < 5% |
Tremor Video | 5,433 | < 5% |
Adfox | 4,586 | < 5% |
Flashtalking | 4,425 | < 5% |
Sharethrough | 3,554 | < 5% |
Magnetic | 3,064 | < 5% |
TubeMogul | 2,796 | < 5% |
Videology | 2,683 | < 5% |
Yieldlab | 1,714 | < 5% |
DoubleClick Digital Marketing | 1,653 | < 5% |
Swoop | 1,651 | < 5% |
IBM Unica | 1,473 | < 5% |
RetargetApp | 1,329 | < 5% |
DynAdmic | 1,245 | < 5% |
Choozle | 1,224 | < 5% |
Adcrowd | 1,105 | < 5% |
IBM Unica Campaign | 1,104 | < 5% |
Shoelace | 997 | < 5% |
Yahoo Gemini | 869 | < 5% |
SearchForce | 846 | < 5% |
SteelHouse | 812 | < 5% |
Undertone | 800 | < 5% |
Woobox | 772 | < 5% |
XMPie | 759 | < 5% |
AudienceScience | 711 | < 5% |
Acquisio | 692 | < 5% |
Sociomantic Lab | 650 | < 5% |
Retargeting | 632 | < 5% |
iBillBoard | 602 | < 5% |
ClickCertain | 554 | < 5% |
plista | 552 | < 5% |
HasOffers | 520 | < 5% |
ReTargeter | 517 | < 5% |
Emerse Demand Side Platform | 505 | < 5% |
Powerlinks | 501 | < 5% |
Adstir | 481 | < 5% |
Specific Media | 463 | < 5% |
Content ad | 278 | < 5% |
AdStanding | 244 | < 5% |
Meetrics | 236 | < 5% |
WideOrbit | 222 | < 5% |
Adalyser | 219 | < 5% |
Freestar | 181 | < 5% |
Visible Measures | 156 | < 5% |
Widespace | 154 | < 5% |
Nanigans | 153 | < 5% |
ADMAN | 151 | < 5% |
Distroscale | 148 | < 5% |
Siebel Enterprise Marketing | 136 | < 5% |
Spoutable | 130 | < 5% |
Trueffect | 97 | < 5% |
ANIVIEW | 95 | < 5% |
7Search.com | 81 | < 5% |
ONE by AOL: Advertisers | 70 | < 5% |
Mixpo | 68 | < 5% |
Fixel | 55 | < 5% |
Balihoo | 52 | < 5% |
AdJuggler | 46 | < 5% |
ExactDrive | 39 | < 5% |
Criteo Dynamic Retargeting | 37 | < 5% |
SweetIQ | 35 | < 5% |
Metrigo | 30 | < 5% |
IBM Unica Detect | 27 | < 5% |
Flite | 27 | < 5% |
Epom Ad Server | 22 | < 5% |
MarketingPilot | 14 | < 5% |
Adtegrity | 13 | < 5% |
Cappture | 11 | < 5% |
Fiksu | 8 | < 5% |
Advertise.com | 4 | < 5% |