Advertising Campaign Management products
661,313 Companies
What is Advertising Campaign Management?
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales.
Market Share of Advertising Campaign Management products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Advertising Campaign Management products and technologies. We track 79 products in the Advertising Campaign Management category, and have found 661,313 companies using these products.
Target customers using Advertising Campaign Management products to accomplish your sales and marketing goals.
| Product | Install base (# of companies we found using this product) |
Market Share (%) |
|---|---|---|
| The Trade Desk | 90,667 | 13% |
| Rubicon Project | 82,998 | 12% |
| Twitter Ads | 51,986 | 7% |
| MediaMath | 49,578 | 7% |
| Google Ad Manager | 49,041 | 7% |
| Simpli.fi | 46,831 | 7% |
| Criteo | 45,338 | 6% |
| Casale Media | 39,167 | < 5% |
| Rocket Fuel | 25,362 | < 5% |
| SiteScout | 15,320 | < 5% |
| Dstillery | 13,489 | < 5% |
| GumGum | 12,182 | < 5% |
| Kenshoo | 11,952 | < 5% |
| Perfect Audience | 11,267 | < 5% |
| Marin Software | 11,123 | < 5% |
| IgnitionOne | 11,050 | < 5% |
| Adelphic | 9,858 | < 5% |
| TripleLift | 7,829 | < 5% |
| StackAdapt | 6,737 | < 5% |
| Flashtalking | 5,757 | < 5% |
| Nativo | 5,700 | < 5% |
| Conversant | 5,223 | < 5% |
| Adfox | 5,082 | < 5% |
| Tremor Video | 4,985 | < 5% |
| Magnetic | 4,925 | < 5% |
| Videology | 4,648 | < 5% |
| TubeMogul | 4,644 | < 5% |
| Sharethrough | 3,060 | < 5% |
| OptiMonk | 2,308 | < 5% |
| Swoop | 1,977 | < 5% |
| DoubleClick Digital Marketing | 1,612 | < 5% |
| IBM Unica | 1,535 | < 5% |
| Undertone | 1,403 | < 5% |
| Collective | 1,321 | < 5% |
| AudienceScience | 1,303 | < 5% |
| SteelHouse | 1,199 | < 5% |
| IBM Unica Campaign | 1,131 | < 5% |
| Specific Media | 1,052 | < 5% |
| Sociomantic Lab | 943 | < 5% |
| Choozle | 829 | < 5% |
| ReTargeter | 739 | < 5% |
| XMPie | 705 | < 5% |
| Yahoo Gemini | 698 | < 5% |
| Woobox | 691 | < 5% |
| iBillBoard | 691 | < 5% |
| SearchForce | 683 | < 5% |
| WideOrbit | 645 | < 5% |
| plista | 548 | < 5% |
| Acquisio | 536 | < 5% |
| HasOffers | 458 | < 5% |
| Visible Measures | 371 | < 5% |
| Meetrics | 319 | < 5% |
| Nanigans | 271 | < 5% |
| Emerse Demand Side Platform | 222 | < 5% |
| Spoutable | 169 | < 5% |
| Distroscale | 168 | < 5% |
| Trueffect | 148 | < 5% |
| Siebel Enterprise Marketing | 146 | < 5% |
| Mixpo | 102 | < 5% |
| IponWeb BidSwitch | 69 | < 5% |
| 7Search.com | 58 | < 5% |
| Metrigo | 58 | < 5% |
| Adcrowd | 43 | < 5% |
| Teads | 42 | < 5% |
| ExactDrive | 41 | < 5% |
| ONE by AOL: Advertisers | 39 | < 5% |
| AdJuggler | 37 | < 5% |
| Flite | 31 | < 5% |
| IBM Unica Detect | 26 | < 5% |
| Balihoo | 24 | < 5% |
| Criteo Dynamic Retargeting | 24 | < 5% |
| SweetIQ | 19 | < 5% |
| Epom Ad Server | 17 | < 5% |
| MarketingPilot | 14 | < 5% |
| Retargeting | 13 | < 5% |
| Adtegrity | 12 | < 5% |
| Cappture | 11 | < 5% |
| Fiksu | 7 | < 5% |
| Advertise.com | 6 | < 5% |
