An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Advertising campaigns are developed to achieve a particular goal or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversions/sales.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Advertising Campaign Management products and technologies. We track 122 products in the Advertising Campaign Management category, and have found 5,507,609 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
AdWords | 3,789,611 | 68% |
LinkedIn Ads | 210,714 | < 5% |
Bing Ads | 186,211 | < 5% |
The Trade Desk | 118,917 | < 5% |
Criteo | 112,029 | < 5% |
Rubicon Project | 107,298 | < 5% |
Google Ad Manager | 104,954 | < 5% |
Simpli.fi | 79,772 | < 5% |
AdRoll | 78,679 | < 5% |
IponWeb BidSwitch | 73,276 | < 5% |
Twitter Ads | 70,793 | < 5% |
Casale Media | 61,854 | < 5% |
MediaMath | 60,125 | < 5% |
Teads | 46,654 | < 5% |
Rocket Fuel | 31,355 | < 5% |
SiteScout | 26,100 | < 5% |
Sizmek | 19,802 | < 5% |
facebook for business | 18,877 | < 5% |
Perfect Audience | 18,085 | < 5% |
StackAdapt | 17,343 | < 5% |
Improve Digital | 16,315 | < 5% |
GumGum | 16,256 | < 5% |
Kenshoo | 16,121 | < 5% |
Dstillery | 14,439 | < 5% |
TripleLift | 13,781 | < 5% |
IgnitionOne | 13,643 | < 5% |
Adobe Media Optimizer | 13,557 | < 5% |
Marin Software | 11,060 | < 5% |
Sape | 10,975 | < 5% |
Adelphic | 10,658 | < 5% |
OptiMonk | 10,641 | < 5% |
Nativo | 8,390 | < 5% |
DataXu | 8,329 | < 5% |
Centro DSP | 7,935 | < 5% |
Conversant | 7,865 | < 5% |
Tremor Video | 7,693 | < 5% |
Flashtalking | 7,554 | < 5% |
Magnetic | 7,334 | < 5% |
Sharethrough | 7,317 | < 5% |
Videology | 5,062 | < 5% |
DynAdmic | 4,456 | < 5% |
Yieldlab | 4,362 | < 5% |
DoubleClick Digital Marketing | 3,885 | < 5% |
TubeMogul | 3,539 | < 5% |
Undertone | 2,704 | < 5% |
Swoop | 2,591 | < 5% |
ClickCertain | 1,756 | < 5% |
Shoelace | 1,750 | < 5% |
Ooyala | 1,603 | < 5% |
Facebook Ads Manager | 1,479 | < 5% |
SteelHouse | 1,365 | < 5% |
ADMAN | 1,349 | < 5% |
Powerlinks | 1,272 | < 5% |
SearchForce | 1,222 | < 5% |
iBillBoard | 1,186 | < 5% |
Choozle | 1,178 | < 5% |
IBM Unica | 1,155 | < 5% |
RetargetApp | 1,127 | < 5% |
Adcrowd | 1,113 | < 5% |
Freestar | 1,101 | < 5% |
Woobox | 1,085 | < 5% |
Meetrics | 1,079 | < 5% |
Adstir | 1,068 | < 5% |
plista | 1,066 | < 5% |
Sociomantic Lab | 1,035 | < 5% |
Retargeting | 1,022 | < 5% |
Collective | 1,018 | < 5% |
AudienceScience | 937 | < 5% |
Adfox | 935 | < 5% |
Content ad | 870 | < 5% |
ANIVIEW | 849 | < 5% |
Acquisio | 756 | < 5% |
IBM Unica Campaign | 748 | < 5% |
XMPie | 668 | < 5% |
Yahoo Gemini | 619 | < 5% |
Specific Media | 619 | < 5% |
AdStanding | 592 | < 5% |
Adalyser | 503 | < 5% |
Emerse Demand Side Platform | 477 | < 5% |
ReTargeter | 463 | < 5% |
Visible Measures | 427 | < 5% |
Widespace | 407 | < 5% |
Instinctive | 347 | < 5% |
Spoutable | 245 | < 5% |
Distroscale | 234 | < 5% |
Nanigans | 229 | < 5% |
HasOffers | 224 | < 5% |
Fixel | 162 | < 5% |
Adobe Advertising Cloud | 142 | < 5% |
Mixpo | 137 | < 5% |
Siebel Enterprise Marketing | 100 | < 5% |
Trueffect | 99 | < 5% |
WideOrbit | 96 | < 5% |
Sprinklr | 72 | < 5% |
ONE by AOL: Advertisers | 66 | < 5% |
Fiksu | 53 | < 5% |
7Search.com | 49 | < 5% |
ExactDrive | 46 | < 5% |
AdJuggler | 42 | < 5% |
Metrigo | 39 | < 5% |
Balihoo | 39 | < 5% |
LoopMe | 38 | < 5% |
SweetIQ | 37 | < 5% |
BuySellAds | 30 | < 5% |
RhythmOne | 25 | < 5% |
AdTheorent | 23 | < 5% |
Adadyn | 23 | < 5% |
Criteo Dynamic Retargeting | 22 | < 5% |
Epom Ad Server | 21 | < 5% |
Amazon Product Advertising API | 20 | < 5% |
CAKE | 19 | < 5% |
IBM Unica Detect | 18 | < 5% |
Cappture | 16 | < 5% |
needls. | 15 | < 5% |
Bucksense | 12 | < 5% |
Adtegrity | 11 | < 5% |
Wordstream | 9 | < 5% |
Millennial Media | 9 | < 5% |
MarketingPilot | 9 | < 5% |
Revenue.com | 8 | < 5% |
TVPage | 8 | < 5% |
Advertise.com | 5 | < 5% |