Companies using IBM Unica

We have found 1,235 companies that use IBM Unica. The companies using IBM Unica are most often found in United States and in the Computer Software industry. IBM Unica is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Unica usage goes back as far as 4 years and 5 months.

Did you know that IBM Unica customers are also likely to use AdWords and AdRoll?

Who uses IBM Unica?

List of the top companies using IBM Unica :
Company	Website	Country	Revenue	Company Size
Tui AG	tuigroup.com	Germany	>1000M	>10000
KRG TECHNOLOGIES	krgtech.com	United States	50M-100M	500-1000
INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS INC	ieee.org	United States	200M-1000M	1000-5000
WNS (Holdings) Ltd	wns.com	India	200M-1000M	>10000
Rugby Football Union	englandrugby.com	United Kingdom	100M-200M	500-1000

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IBM Unica Market Share and Competitors in Advertising Campaign Management

We use the best scanning techniques combined with advanced data science to monitor the market share of over 5,000 technology products, including Advertising Campaign Management. In the Advertising Campaign Management category, IBM Unica has a market share of about 0.2%. Other major and competing products in this category include:

IBM Unica

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1,235

Companies using IBM Unica

Advertising Campaign Management

What is IBM Unica?

Unica, a leading provider of innovative marketing solutions, is now part of Enterprise Marketing Management at IBM. Unica products help companies optimize cross-channel marketing programs and performance.

Top Industries that use IBM Unica

Looking at IBM Unica customers by industry, we find that Computer Software (22%), Information Technology and Services (10%) and Banking (7%) are the largest segments.

Companies that use IBM Unica, by industry :
Industry	Number of companies
Computer Software	272
Information Technology and Services	120
Banking	89
Financial Services	58
Retail	51
Telecommunications	48
Marketing and Advertising	43
Insurance	29
Publishing	21
Hospital & Health Care	20

Top Countries that use IBM Unica

51% of IBM Unica customers are in United States and 9% are in United Kingdom.

Companies that use IBM Unica, by country :
Country	Number of companies
United States	632
United Kingdom	107
India	58
Canada	45
Australia	35
France	29
Italy	21
Netherlands	18
Germany	15
Belgium	14

Distribution of companies that use IBM Unica based on company size (Employees)

Of all the companies that are using IBM Unica,16% are small (<50 employees), 37% are medium-sized and 46% are large (>1000 employees).

Companies that use IBM Unica, by employees :
Employees	Number of companies
1-10 Employees	31
10-50 Employees	100
50-200 Employees	160
200-500 Employees	90
500-1000 Employees	94
1000-5000 Employees	149
5000-10000 Employees	69
>10000 Employees	247