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Companies using IBM Unica

We have data on 1,334 companies that use IBM Unica. The companies using IBM Unica are most often found in United States and in the Information Technology and Services industry. IBM Unica is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Unica usage goes back as far as 8 years and 7 months.

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Who uses IBM Unica?

Some of the companies that use IBM Unica include:
Company Infosys Ltd
Website infosys.com
Country India
Revenue >1000M
Company Size >10000
Company eBay Inc.
Website ebay.com
Country United States
Revenue >1000M
Company Size >10000
Company California State University, Stanislaus
Website csustan.edu
Country United States
Revenue 100M-200M
Company Size 1000-5000
Company Kohl’s, Inc.
Website kohls.com
Country United States
Revenue >1000M
Company Size >10000
Company Cisco Systems, Inc.
Website cisco.com
Country United States
Revenue >1000M
Company Size >10000

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IBM Unica Market Share and Competitors in Advertising Campaign Management

We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Advertising Campaign Management. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Advertising Campaign Management category, IBM Unica has a market share of about 0.1%. Other major and competing products in this category include:

IBM Unica
Advertising Campaign Management
IBM Unica market share in Advertising Campaign Management is about 0.02%
1,334
Companies using IBM Unica
Advertising Campaign Management
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    What is IBM Unica?

    Unica, a leading provider of innovative marketing solutions, is now part of Enterprise Marketing Management at IBM. Unica products help companies optimize cross-channel marketing programs and performance.

    Top Industries that use IBM Unica

    Looking at IBM Unica customers by industry, we find that Information Technology and Services (17%), Retail (8%), Financial Services (8%), Banking (7%), Marketing and Advertising (6%) and Computer Software (6%) are the largest segments.

    Companies using IBM Unica - Distribution by industry

    Top Countries that use IBM Unica

    54% of IBM Unica customers are in United States and 7% are in United Kingdom.

    IBM Unica customers by country

    Distribution of companies that use IBM Unica based on company size (Employees)

    Of all the customers that are using IBM Unica, a majority (58%) are large (>1000 employees), 15% are small (<50 employees) and 26% are medium-sized.

    Companies using IBM Unica, by size (number of employees)

    Distribution of companies that use IBM Unica based on company size (Revenue)

    Of all the customers that are using IBM Unica, a majority (58%) are large (>$1000M), 25% are small (<$50M) and 13% are medium-sized.

    IBM Unica clients - distribution by company revenue

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