Companies using IBM Unica

We have found 1,235 companies that use IBM Unica. The companies using IBM Unica are most often found in United States and in the Computer Software industry. IBM Unica is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Unica usage goes back as far as 4 years and 5 months.

Did you know that IBM Unica customers are also likely to use AdWords and AdRoll?

Who uses IBM Unica?

List of the top companies using IBM Unica :
Company Website Country Revenue Company Size
Tui AG tuigroup.com Germany >1000M >10000
KRG TECHNOLOGIES krgtech.com United States 50M-100M 500-1000
INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS INC ieee.org United States 200M-1000M 1000-5000
WNS (Holdings) Ltd wns.com India 200M-1000M >10000
Rugby Football Union englandrugby.com United Kingdom 100M-200M 500-1000

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IBM Unica Market Share and Competitors in Advertising Campaign Management

We use the best scanning techniques combined with advanced data science to monitor the market share of over 5,000 technology products, including Advertising Campaign Management. In the Advertising Campaign Management category, IBM Unica has a market share of about 0.2%. Other major and competing products in this category include:

IBM Unica
Advertising Campaign Management
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1,235
Companies using IBM Unica
IBM Unica market share in Advertising Campaign Management is about 0.23%
Advertising Campaign Management

What is IBM Unica?

Unica, a leading provider of innovative marketing solutions, is now part of Enterprise Marketing Management at IBM. Unica products help companies optimize cross-channel marketing programs and performance.

Top Industries that use IBM Unica

Top Industries that use IBM Unica

Looking at IBM Unica customers by industry, we find that Computer Software (22%), Information Technology and Services (10%) and Banking (7%) are the largest segments.

Companies using IBM Unica - Distribution by industry
Companies that use IBM Unica, by industry :
Industry Number of companies
Computer Software 272
Information Technology and Services 120
Banking 89
Financial Services 58
Retail 51
Telecommunications 48
Marketing and Advertising 43
Insurance 29
Publishing 21
Hospital & Health Care 20

Top Countries that use IBM Unica

Top Countries that use IBM Unica

51% of IBM Unica customers are in United States and 9% are in United Kingdom.

IBM Unica customers by country
Companies that use IBM Unica, by country :
Country Number of companies
United States 632
United Kingdom 107
India 58
Canada 45
Australia 35
France 29
Italy 21
Netherlands 18
Germany 15
Belgium 14

Distribution of companies that use IBM Unica based on company size (Employees)

Distribution of companies that use IBM Unica based on company size (Employees)
Of all the companies that are using IBM Unica,16% are small (<50 employees), 37% are medium-sized and 46% are large (>1000 employees).
Companies using IBM Unica, by size (number of employees)
Companies that use IBM Unica, by employees :
Employees Number of companies
1-10 Employees 31
10-50 Employees 100
50-200 Employees 160
200-500 Employees 90
500-1000 Employees 94
1000-5000 Employees 149
5000-10000 Employees 69
>10000 Employees 247

Distribution of companies that use IBM Unica based on company size (Revenue)

Distribution of companies that use IBM Unica based on company size (Revenue)
Of all the companies that are using IBM Unica, 31% are small (<$50M), 18% are medium-sized and 45% are large (>$1000M).
IBM Unica clients - distribution by company revenue
Companies that use IBM Unica, by revenue :
Revenue (in USD) Number of companies
0M-1M 34
1M-10M 142
10M-50M 175
50M-100M 73
100M-200M 81
200M-1000M 140
>1000M 343

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