We have found 1,235 companies that use IBM Unica. The companies using IBM Unica are most often found in United States and in the Computer Software industry. IBM Unica is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Unica usage goes back as far as 4 years and 5 months.
|KRG TECHNOLOGIES||krgtech.com||United States||50M-100M||500-1000|
|INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS INC||ieee.org||United States||200M-1000M||1000-5000|
|WNS (Holdings) Ltd||wns.com||India||200M-1000M||>10000|
|Rugby Football Union||englandrugby.com||United Kingdom||100M-200M||500-1000|
We use the best scanning techniques combined with advanced data science to monitor the market share of over 5,000 technology products, including Advertising Campaign Management. In the Advertising Campaign Management category, IBM Unica has a market share of about 0.2%. Other major and competing products in this category include:
Unica, a leading provider of innovative marketing solutions, is now part of Enterprise Marketing Management at IBM. Unica products help companies optimize cross-channel marketing programs and performance.
Looking at IBM Unica customers by industry, we find that Computer Software (22%), Information Technology and Services (10%) and Banking (7%) are the largest segments.
|Industry||Number of companies|
|Information Technology and Services||120|
|Marketing and Advertising||43|
|Hospital & Health Care||20|
51% of IBM Unica customers are in United States and 9% are in United Kingdom.
|Country||Number of companies|
|Employees||Number of companies|
|Revenue (in USD)||Number of companies|