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Companies using IBM Unica

We have data on 1,473 companies that use IBM Unica. The companies using IBM Unica are most often found in United States and in the Computer Software industry. IBM Unica is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Unica usage goes back as far as 6 years and 7 months.

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Who uses IBM Unica?

Some of the companies that use IBM Unica include:
Company McKinley Marketing Partners
Website mckinleymarketingpartners.com
Country United States
Revenue 10M-50M
Company Size 50-200
Company The Bradford Group
Website thebradfordgroup.com
Country United States
Revenue 50M-100M
Company Size 500-1000
Company Lorven Technologies
Website lorventech.com
Country United States
Revenue 10M-50M
Company Size 50-200
Company Enterprise Holdings
Website enterpriseholdings.com
Country United States
Revenue >1000M
Company Size >10000

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IBM Unica Market Share and Competitors in Advertising Campaign Management

We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Advertising Campaign Management. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Advertising Campaign Management category, IBM Unica has a market share of about 0.2%. Other major and competing products in this category include:

IBM Unica
Advertising Campaign Management
IBM Unica market share in Advertising Campaign Management is about 0.21%
1,473
Companies using IBM Unica
Advertising Campaign Management
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    What is IBM Unica?

    Unica, a leading provider of innovative marketing solutions, is now part of Enterprise Marketing Management at IBM. Unica products help companies optimize cross-channel marketing programs and performance.

    Top Industries that use IBM Unica

    Looking at IBM Unica customers by industry, we find that Computer Software (16%), Information Technology and Services (14%), Banking (8%), Retail (6%), Telecommunications (5%) and Financial Services (5%) are the largest segments.

    Companies using IBM Unica - Distribution by industry

    Top Countries that use IBM Unica

    59% of IBM Unica customers are in United States and 8% are in United Kingdom.

    IBM Unica customers by country

    Distribution of companies that use IBM Unica based on company size (Employees)

    Of all the customers that are using IBM Unica, 18% are small (<50 employees), 33% are medium-sized and 49% are large (>1000 employees).

    Companies using IBM Unica, by size (number of employees)

    Distribution of companies that use IBM Unica based on company size (Revenue)

    Of all the customers that are using IBM Unica, 40% are small (<$50M), 7% are medium-sized and 45% are large (>$1000M).

    IBM Unica clients - distribution by company revenue

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