Companies using IBM Unica Campaign
We have found 958 companies that use IBM Unica Campaign. The companies using IBM Unica Campaign are most often found in United States and in the Computer Software industry. IBM Unica Campaign is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Unica Campaign usage goes back as far as 4 years and 7 months.
Who uses IBM Unica Campaign?
| Company | Website | Country | Revenue | Company Size |
|---|---|---|---|---|
| Occam DM Ltd. | occam-dm.com | United Kingdom | 1M-10M | 50-200 |
| Kindred Group PLC | kindredgroup.com | Malta | >1000M | 1000-5000 |
| Lorven Technologies | lorventech.com | United States | 10M-50M | 50-200 |
| Caesars Entertainment Corporation | caesars.com | United States | >1000M | >10000 |
| Tui AG | tuigroup.com | Germany | >1000M | >10000 |
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IBM Unica Campaign Market Share and Competitors in Advertising Campaign Management
We use the best scanning techniques combined with advanced data science to monitor the market share of over 5,000 technology products, including Advertising Campaign Management. In the Advertising Campaign Management category, IBM Unica Campaign has a market share of about 0.2%. Other major and competing products in this category include:
What is IBM Unica Campaign?
IBM Campaign, formerly Unica Campaign, allows to target thousands or millions of individuals with just the right message. With IBM's campaign management solution, user can quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of the channels, online and offline.
Top Industries that use IBM Unica Campaign
Looking at IBM Unica Campaign customers by industry, we find that Computer Software (21%), Information Technology and Services (9%), Banking (7%) and Retail (6%) are the largest segments.
| Industry | Number of companies |
|---|---|
| Computer Software | 197 |
| Information Technology and Services | 86 |
| Banking | 68 |
| Retail | 54 |
| Telecommunications | 46 |
| Financial Services | 42 |
| Marketing and Advertising | 29 |
| Insurance | 18 |
| Hospital & Health Care | 16 |
| Hospitality | 14 |
Top Countries that use IBM Unica Campaign
54% of IBM Unica Campaign customers are in United States and 8% are in United Kingdom.
| Country | Number of companies |
|---|---|
| United States | 513 |
| United Kingdom | 76 |
| Canada | 38 |
| India | 38 |
| Australia | 25 |
| France | 19 |
| Italy | 14 |
| Germany | 10 |
| Belgium | 9 |
| Spain | 9 |
Distribution of companies that use IBM Unica Campaign based on company size (Employees)
| Employees | Number of companies |
|---|---|
| 1-10 Employees | 22 |
| 10-50 Employees | 73 |
| 50-200 Employees | 119 |
| 200-500 Employees | 70 |
| 500-1000 Employees | 73 |
| 1000-5000 Employees | 110 |
| 5000-10000 Employees | 53 |
| >10000 Employees | 207 |
Distribution of companies that use IBM Unica Campaign based on company size (Revenue)
| Revenue (in USD) | Number of companies |
|---|---|
| 0M-1M | 22 |
| 1M-10M | 110 |
| 10M-50M | 129 |
| 50M-100M | 52 |
| 100M-200M | 62 |
| 200M-1000M | 108 |
| >1000M | 276 |
