We have data on 924 companies that use IBM Unica Campaign. The companies using IBM Unica Campaign are most often found in United States and in the Computer Software industry. IBM Unica Campaign is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Unica Campaign usage goes back as far as 4 years and 10 months.
|Inspired Thinking Group Limited||inspiredthinkinggroup.com||United Kingdom||100M-200M||500-1000|
|Occam DM Ltd.||occam-dm.com||United Kingdom||1M-10M||50-200|
|WNS (Holdings) Ltd||wns.com||India||200M-1000M||>10000|
|Inspired Selection||inspiredselection.com||United Kingdom||1M-10M||10-50|
|United States Tennis Association Inc||usta.com||United States||200M-1000M||500-1000|
We use the best scanning techniques combined with advanced data science to monitor the market share of over 5,000 technology products, including Advertising Campaign Management. In the Advertising Campaign Management category, IBM Unica Campaign has a market share of about 0.2%. Other major and competing products in this category include:
IBM Campaign, formerly Unica Campaign, allows to target thousands or millions of individuals with just the right message. With IBM's campaign management solution, user can quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of the channels, online and offline.
Looking at IBM Unica Campaign customers by industry, we find that Computer Software (22%), Information Technology and Services (10%), Banking (8%), Retail (6%) and Telecommunications (5%) are the largest segments.
57% of IBM Unica Campaign customers are in United States and 9% are in United Kingdom.