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Companies using IBM Unica Campaign

We have data on 1,104 companies that use IBM Unica Campaign. The companies using IBM Unica Campaign are most often found in United States and in the Information Technology and Services industry. IBM Unica Campaign is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Unica Campaign usage goes back as far as 6 years and 9 months.

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Who uses IBM Unica Campaign?

Some of the companies that use IBM Unica Campaign include:
Company The Bradford Group
Website thebradfordgroup.com
Country United States
Revenue 50M-100M
Company Size 500-1000
Company Lorven Technologies
Website lorventech.com
Country United States
Revenue 10M-50M
Company Size 50-200
Company Comcast Corporation
Website xfinity.com
Country United States
Revenue >1000M
Company Size >10000

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IBM Unica Campaign Market Share and Competitors in Advertising Campaign Management

We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Advertising Campaign Management. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Advertising Campaign Management category, IBM Unica Campaign has a market share of about 0.2%. Other major and competing products in this category include:

IBM Unica Campaign
Advertising Campaign Management
IBM Unica Campaign market share in Advertising Campaign Management is about 0.16%
1,104
Companies using IBM Unica Campaign
Advertising Campaign Management
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    What is IBM Unica Campaign?

    IBM Campaign, formerly Unica Campaign, allows to target thousands or millions of individuals with just the right message. With IBM's campaign management solution, user can quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of the channels, online and offline.

    Top Industries that use IBM Unica Campaign

    Looking at IBM Unica Campaign customers by industry, we find that Information Technology and Services (15%), Computer Software (15%), Banking (8%), Retail (7%) and Telecommunications (6%) are the largest segments.

    Companies using IBM Unica Campaign - Distribution by industry

    Top Countries that use IBM Unica Campaign

    61% of IBM Unica Campaign customers are in United States and 7% are in United Kingdom.

    IBM Unica Campaign customers by country

    Distribution of companies that use IBM Unica Campaign based on company size (Employees)

    Of all the customers that are using IBM Unica Campaign, a majority (50%) are large (>1000 employees), 17% are small (<50 employees) and 33% are medium-sized.

    Companies using IBM Unica Campaign, by size (number of employees)

    Distribution of companies that use IBM Unica Campaign based on company size (Revenue)

    Of all the customers that are using IBM Unica Campaign, 39% are small (<$50M), 7% are medium-sized and 46% are large (>$1000M).

    IBM Unica Campaign clients - distribution by company revenue

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