We have data on 1,360 companies that use IBM Unica Campaign. The companies using IBM Unica Campaign are most often found in United States and in the Information Technology and Services industry. IBM Unica Campaign is most often used by companies with >10000 employees and >1000M dollars in revenue. Our data for IBM Unica Campaign usage goes back as far as 7 years and 5 months.
|Investopedia, LLC||investopedia.com||United States||10M-50M||50-200|
We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Advertising Campaign Management. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Advertising Campaign Management category, IBM Unica Campaign has a market share of about 0.1%. Other major and competing products in this category include:
IBM Campaign, formerly Unica Campaign, allows to target thousands or millions of individuals with just the right message. With IBM's campaign management solution, user can quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of the channels, online and offline.
Looking at IBM Unica Campaign customers by industry, we find that Information Technology and Services (25%), Financial Services (7%), Computer Software (7%), Retail (6%), Telecommunications (6%) and Banking (6%) are the largest segments.
59% of IBM Unica Campaign customers are in United States and 7% are in United Kingdom.
Of all the customers that are using IBM Unica Campaign, a majority (52%) are large (>1000 employees), 16% are small (<50 employees) and 30% are medium-sized.
Of all the customers that are using IBM Unica Campaign, 41% are small (<$50M), 7% are medium-sized and 45% are large (>$1000M).