All Products > Marketing Analytics

Marketing Analytics products

442,184 Companies

What is Marketing Analytics?

Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 118 products in the Marketing Analytics category, and have found 442,184 companies using these products.

Marketing Analytics
Marketing Analytics
442,184
Companies using Marketing Analytics
Marketing Analytics
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    Target customers using Marketing Analytics products to accomplish your sales and marketing goals.

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    Product Install base
    # of companies we found using this product     		Market Share
    Twitter Analytics 79,947 18%
    Mixpanel 61,704 13%
    Signals Analytics 52,557 11%
    Ensighten 30,034 6%
    Eyeota 28,863 6%
    Amplitude 19,882 < 5%
    Looker 18,663 < 5%
    Aggregate Knowledge 16,785 < 5%
    Proven Expert 11,077 < 5%
    DoubleVerify 10,553 < 5%
    Oribi Analytics 9,491 < 5%
    DataXu 8,329 < 5%
    Nielsen 8,179 < 5%
    Data-driven Marketing from Equifax 7,113 < 5%
    Bitly 6,778 < 5%
    Nielsen Audience Measurement 5,364 < 5%
    ReviewsOnMyWebsite 5,059 < 5%
    TVSquared 4,469 < 5%
    Roistat 4,440 < 5%
    Appier 3,845 < 5%
    Visual IQ 3,640 < 5%
    AppsFlyer 3,535 < 5%
    Clearbit 3,414 < 5%
    Survata 3,181 < 5%
    Throtle Onboarding 2,872 < 5%
    Datorama 2,367 < 5%
    Indicative 2,290 < 5%
    Chatmeter 2,208 < 5%
    Simple Analytics 2,033 < 5%
    TinyLetter 1,900 < 5%
    Review Wave 1,630 < 5%
    Alphonso 1,367 < 5%
    Cartegie 1,315 < 5%
    Zaius 1,277 < 5%
    Lytics 1,271 < 5%
    TalkWalker 1,238 < 5%
    Gleam Business Growth Platform 1,222 < 5%
    Referrizer 955 < 5%
    GrowingIO 775 < 5%
    AvantMetrics 593 < 5%
    Contentsquare 511 < 5%
    Finteza 507 < 5%
    AD EBis 506 < 5%
    Cardlytics 474 < 5%
    Eulerian Technologies 442 < 5%
    Frederick 437 < 5%
    Exactag 414 < 5%
    ObservePoint 350 < 5%
    Datalicious 338 < 5%
    Ematic 329 < 5%
    Funnel.io 293 < 5%
    Kochava 281 < 5%
    Allocadia 279 < 5%
    Zuko Form Analytics 279 < 5%
    SAP Predictive Analytics 273 < 5%
    CloudAmp 272 < 5%
    TapClicks 257 < 5%
    Dreamdata 248 < 5%
    Automizy 233 < 5%
    DocSend 227 < 5%
    Pathmatics 217 < 5%
    Leadspace 163 < 5%
    Optimove 156 < 5%
    AppLovin 155 < 5%
    TrackMaven 149 < 5%
    NotifyVisitors 147 < 5%
    PoliteMail 143 < 5%
    BrightFunnel 139 < 5%
    DashThis 126 < 5%
    OWOX BI 92 < 5%
    SessionStack 92 < 5%
    Audience.to 90 < 5%
    Swydo 75 < 5%
    Linkfluence 71 < 5%
    Full Circle Insights 70 < 5%
    ReviewTrackers 61 < 5%
    Rebrandly 59 < 5%
    Phrasee 58 < 5%
    SmartMailer 58 < 5%
    SplitMetrics 56 < 5%
    Silktide 48 < 5%
    Hive9 45 < 5%
    AdStage 45 < 5%
    OptiMine 45 < 5%
    SAP Payment Engine 44 < 5%
    Klout 44 < 5%
    social media wall 40 < 5%
    Custora 34 < 5%
    Syncapse 32 < 5%
    NetBase 32 < 5%
    Radio.co 30 < 5%
    Percolate 29 < 5%
    RiteTag 28 < 5%
    Oracle Social Cloud 28 < 5%
    Spinnakr 23 < 5%
    SproutLoud 20 < 5%
    FunMobility Digital Experience Platform 20 < 5%
    vServices 19 < 5%
    Content IQ 19 < 5%
    Oracle Sales Analytics 17 < 5%
    ChannelMix 16 < 5%
    Pulsar Platform 16 < 5%
    Trackier 16 < 5%
    Power My Analytics 15 < 5%
    MarketShare DecisionCloud 14 < 5%
    Yes Lifecycle Marketing 13 < 5%
    Limelight Platform 13 < 5%
    Tappx 11 < 5%
    Modernapp 11 < 5%
    PrintSF 11 < 5%
    eEndorsements 11 < 5%
    Uberall 10 < 5%
    oneQube 10 < 5%
    ScanmarQED 10 < 5%
    SAP Demand Signal Management 7 < 5%
    Radius 6 < 5%
    Pluggio 5 < 5%
    DM Pilot 5 < 5%
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