Marketing Analytics products

281,510 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 90 products in the Marketing Analytics category, and have found 281,510 companies using these products.

Marketing Analytics
Marketing Analytics
281,510
Companies using Marketing Analytics
Marketing Analytics
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    Product Install base
    # of companies we found using this product
    Market Share
    Twitter Analytics 85,878 30%
    Signals Analytics 59,731 21%
    Aggregate Knowledge 26,545 9%
    Amplitude 18,381 6%
    Eyeota 15,916 < 5%
    Nielsen 7,892 < 5%
    Bitly 7,065 < 5%
    DataXu 5,373 < 5%
    Data-driven Marketing from Equifax 5,086 < 5%
    DoubleVerify 3,916 < 5%
    ReviewsOnMyWebsite 3,811 < 5%
    Roistat 3,281 < 5%
    Oribi Analytics 3,108 < 5%
    Throtle Onboarding 2,947 < 5%
    Proven Expert 2,872 < 5%
    TVSquared 2,707 < 5%
    Audience.to 2,510 < 5%
    Indicative 2,360 < 5%
    TinyLetter 1,516 < 5%
    Nielsen Audience Measurement 1,441 < 5%
    Cartegie 1,308 < 5%
    Zaius 1,277 < 5%
    Hive9 1,275 < 5%
    Gleam Business Growth Platform 1,008 < 5%
    Clearbit 992 < 5%
    Appier 976 < 5%
    Survata 926 < 5%
    Cardlytics 760 < 5%
    TalkWalker 749 < 5%
    Chatmeter 708 < 5%
    Eulerian Technologies 677 < 5%
    Referrizer 671 < 5%
    AppsFlyer 623 < 5%
    GrowingIO 499 < 5%
    Review Wave 483 < 5%
    Datalicious 466 < 5%
    Frederick 466 < 5%
    Alphonso 430 < 5%
    Zuko Form Analytics 318 < 5%
    ObservePoint 312 < 5%
    Automizy 274 < 5%
    Kochava 267 < 5%
    AvantMetrics 227 < 5%
    Allocadia 223 < 5%
    Exactag 223 < 5%
    TrackMaven 214 < 5%
    BrightFunnel 182 < 5%
    Ematic 179 < 5%
    AD EBis 172 < 5%
    TapClicks 168 < 5%
    Simple Analytics 164 < 5%
    Finteza 152 < 5%
    Leadspace 151 < 5%
    Pathmatics 137 < 5%
    CloudAmp 117 < 5%
    DocSend 107 < 5%
    Funnel.io 102 < 5%
    Custora 99 < 5%
    DashThis 92 < 5%
    NotifyVisitors 91 < 5%
    Full Circle Insights 66 < 5%
    OWOX BI 63 < 5%
    Linkfluence 63 < 5%
    SmartMailer 60 < 5%
    Klout 53 < 5%
    OptiMine 48 < 5%
    Syncapse 45 < 5%
    RiteTag 40 < 5%
    SplitMetrics 37 < 5%
    Optimove 35 < 5%
    ReviewTrackers 34 < 5%
    Radio.co 33 < 5%
    Phrasee 29 < 5%
    Rebrandly 29 < 5%
    FunMobility Digital Experience Platform 28 < 5%
    Oracle Social Cloud 27 < 5%
    SproutLoud 24 < 5%
    social media wall 21 < 5%
    AdStage 20 < 5%
    Yes Lifecycle Marketing 19 < 5%
    vServices 19 < 5%
    NetBase 19 < 5%
    Oracle Sales Analytics 19 < 5%
    Modernapp 17 < 5%
    Spinnakr 14 < 5%
    eEndorsements 14 < 5%
    MarketShare DecisionCloud 13 < 5%
    PrintSF 11 < 5%
    Pluggio 9 < 5%
    Publicis.Sapient 0 < 5%

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