Marketing Analytics products

365,667 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 95 products in the Marketing Analytics category, and have found 365,667 companies using these products.

Marketing Analytics
Marketing Analytics
365,667
Companies using Marketing Analytics
Marketing Analytics
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    Product Install base
    # of companies we found using this product
    Market Share
    Twitter Analytics 89,730 24%
    Signals Analytics 60,020 16%
    Aggregate Knowledge 40,641 11%
    Eyeota 31,597 8%
    Amplitude 18,446 < 5%
    DoubleVerify 10,714 < 5%
    Oribi Analytics 9,734 < 5%
    DataXu 9,482 < 5%
    Nielsen Audience Measurement 9,381 < 5%
    Proven Expert 8,097 < 5%
    Nielsen 7,810 < 5%
    Data-driven Marketing from Equifax 7,588 < 5%
    Bitly 7,337 < 5%
    Appier 4,022 < 5%
    ReviewsOnMyWebsite 3,983 < 5%
    Survata 3,295 < 5%
    Roistat 3,243 < 5%
    TVSquared 3,149 < 5%
    Throtle Onboarding 2,988 < 5%
    AppsFlyer 2,555 < 5%
    Audience.to 2,546 < 5%
    Indicative 2,424 < 5%
    Chatmeter 2,196 < 5%
    Cardlytics 1,949 < 5%
    TinyLetter 1,636 < 5%
    Zaius 1,360 < 5%
    Cartegie 1,342 < 5%
    TalkWalker 1,326 < 5%
    Hive9 1,308 < 5%
    Clearbit 1,029 < 5%
    Review Wave 1,011 < 5%
    Gleam Business Growth Platform 1,002 < 5%
    Simple Analytics 927 < 5%
    GrowingIO 880 < 5%
    Referrizer 817 < 5%
    Eulerian Technologies 800 < 5%
    Alphonso 746 < 5%
    AvantMetrics 598 < 5%
    AD EBis 508 < 5%
    ObservePoint 499 < 5%
    Datalicious 497 < 5%
    Frederick 459 < 5%
    Exactag 445 < 5%
    Finteza 417 < 5%
    Allocadia 375 < 5%
    Ematic 326 < 5%
    Zuko Form Analytics 315 < 5%
    TapClicks 281 < 5%
    Kochava 276 < 5%
    CloudAmp 272 < 5%
    Automizy 259 < 5%
    Funnel.io 256 < 5%
    TrackMaven 244 < 5%
    Pathmatics 234 < 5%
    DocSend 186 < 5%
    BrightFunnel 186 < 5%
    NotifyVisitors 177 < 5%
    Leadspace 156 < 5%
    Optimove 126 < 5%
    DashThis 120 < 5%
    Custora 118 < 5%
    Full Circle Insights 93 < 5%
    OWOX BI 89 < 5%
    AdStage 71 < 5%
    Klout 66 < 5%
    SmartMailer 66 < 5%
    SplitMetrics 62 < 5%
    Linkfluence 62 < 5%
    OptiMine 58 < 5%
    ReviewTrackers 57 < 5%
    Phrasee 49 < 5%
    Syncapse 47 < 5%
    RiteTag 41 < 5%
    NetBase 41 < 5%
    Radio.co 39 < 5%
    Rebrandly 38 < 5%
    Oracle Social Cloud 32 < 5%
    Spinnakr 32 < 5%
    SproutLoud 30 < 5%
    FunMobility Digital Experience Platform 28 < 5%
    social media wall 27 < 5%
    vServices 25 < 5%
    Yes Lifecycle Marketing 22 < 5%
    Oracle Sales Analytics 20 < 5%
    MarketShare DecisionCloud 19 < 5%
    Modernapp 18 < 5%
    Limelight Platform 14 < 5%
    PrintSF 14 < 5%
    eEndorsements 13 < 5%
    Content IQ 12 < 5%
    SAP Demand Signal Management 11 < 5%
    Uberall 11 < 5%
    DM Pilot 10 < 5%
    Pluggio 9 < 5%
    Publicis.Sapient 0 < 5%

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