Marketing Analytics products

191,430 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 50 products in the Marketing Analytics category, and have found 191,430 companies using these products.

Marketing Analytics
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191,430
Companies using Marketing Analytics
Marketing Analytics

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Get targeted set of companies that use Marketing Analytics products

Product Install base
(# of companies we found using this product)
Market Share (%)
Twitter Analytics 43,676 22%
Signals Analytics 31,910 16%
Shareaholic 19,341 10%
Eyeota 17,968 9%
Aggregate Knowledge 17,525 9%
Netmining 9,300 < 5%
RadiumOne 6,926 < 5%
Amplitude 6,599 < 5%
DoubleVerify 5,716 < 5%
Data-driven Marketing from Equifax 4,735 < 5%
DataXu 4,475 < 5%
Nielsen Audience Measurement 4,168 < 5%
Bitly 4,089 < 5%
Omnisend 2,631 < 5%
Refersion 2,219 < 5%
Audience.to 2,140 < 5%
Indicative 1,587 < 5%
Hive9 1,262 < 5%
ThriveHive 910 < 5%
A1WebStats 677 < 5%
Gleam Business Growth Platform 455 < 5%
Terminus 418 < 5%
Sidecar 302 < 5%
Meetrics 271 < 5%
Review Wave 210 < 5%
Extreme Reach 193 < 5%
CoSchedule 161 < 5%
TalkWalker 153 < 5%
Revue 141 < 5%
ObservePoint 129 < 5%
Carts Guru 126 < 5%
Allocadia 113 < 5%
BrightFunnel 109 < 5%
Optify 83 < 5%
Leadspace 81 < 5%
Tweepi 68 < 5%
NiceJob 68 < 5%
Custora 67 < 5%
Pathmatics 54 < 5%
Sentient Ascend 49 < 5%
Publicis.Sapient 48 < 5%
Adthena 42 < 5%
Sendwithus 40 < 5%
TapClicks 34 < 5%
TweetAdder 30 < 5%
Magnews 30 < 5%
Sendoso 28 < 5%
Unamo SEO 27 < 5%
Spinnakr 23 < 5%
Full Circle Insights 23 < 5%