All Products > Marketing Analytics

Marketing Analytics products

445,088 Companies

What is Marketing Analytics?

Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 105 products in the Marketing Analytics category, and have found 445,088 companies using these products.

Marketing Analytics
Marketing Analytics
445,088
Companies using Marketing Analytics
Marketing Analytics
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    Target customers using Marketing Analytics products to accomplish your sales and marketing goals.

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    Product Install base
    # of companies we found using this product     		Market Share
    Twitter Analytics 79,929 17%
    Mixpanel 64,792 14%
    Signals Analytics 53,268 11%
    Ensighten 30,825 6%
    Eyeota 29,845 6%
    Amplitude 21,441 < 5%
    Aggregate Knowledge 17,394 < 5%
    Looker 14,906 < 5%
    Proven Expert 10,814 < 5%
    DoubleVerify 10,765 < 5%
    Oribi Analytics 9,820 < 5%
    Nielsen 8,343 < 5%
    DataXu 8,288 < 5%
    Data-driven Marketing from Equifax 6,988 < 5%
    Bitly 6,981 < 5%
    Nielsen Audience Measurement 5,482 < 5%
    ReviewsOnMyWebsite 4,933 < 5%
    Roistat 4,311 < 5%
    TVSquared 4,204 < 5%
    Appier 3,955 < 5%
    AppsFlyer 3,795 < 5%
    Visual IQ 3,595 < 5%
    Clearbit 3,444 < 5%
    Survata 3,188 < 5%
    Throtle Onboarding 2,825 < 5%
    Indicative 2,350 < 5%
    Datorama 2,238 < 5%
    Chatmeter 2,162 < 5%
    TinyLetter 1,899 < 5%
    Simple Analytics 1,791 < 5%
    Review Wave 1,478 < 5%
    Alphonso 1,365 < 5%
    Cartegie 1,355 < 5%
    Lytics 1,311 < 5%
    Gleam Business Growth Platform 1,261 < 5%
    Zaius 1,250 < 5%
    TalkWalker 1,168 < 5%
    GrowingIO 932 < 5%
    Referrizer 929 < 5%
    AvantMetrics 592 < 5%
    Finteza 539 < 5%
    AD EBis 530 < 5%
    Cardlytics 507 < 5%
    Frederick 452 < 5%
    Eulerian Technologies 435 < 5%
    Exactag 425 < 5%
    ObservePoint 374 < 5%
    Datalicious 350 < 5%
    Ematic 330 < 5%
    SAP Predictive Analytics 297 < 5%
    Allocadia 294 < 5%
    Zuko Form Analytics 294 < 5%
    Kochava 290 < 5%
    CloudAmp 277 < 5%
    TapClicks 254 < 5%
    Automizy 253 < 5%
    Funnel.io 234 < 5%
    DocSend 210 < 5%
    Pathmatics 206 < 5%
    Leadspace 168 < 5%
    TrackMaven 161 < 5%
    Optimove 156 < 5%
    BrightFunnel 153 < 5%
    NotifyVisitors 153 < 5%
    PoliteMail 139 < 5%
    DashThis 125 < 5%
    OWOX BI 85 < 5%
    Full Circle Insights 80 < 5%
    Audience.to 71 < 5%
    SmartMailer 62 < 5%
    ReviewTrackers 52 < 5%
    SplitMetrics 50 < 5%
    OptiMine 49 < 5%
    AdStage 47 < 5%
    Rebrandly 46 < 5%
    SAP Payment Engine 45 < 5%
    Hive9 44 < 5%
    Custora 44 < 5%
    Klout 44 < 5%
    social media wall 43 < 5%
    Phrasee 40 < 5%
    Linkfluence 40 < 5%
    NetBase 36 < 5%
    Syncapse 35 < 5%
    Oracle Social Cloud 31 < 5%
    RiteTag 30 < 5%
    Percolate 28 < 5%
    Radio.co 26 < 5%
    Spinnakr 25 < 5%
    SproutLoud 23 < 5%
    FunMobility Digital Experience Platform 21 < 5%
    vServices 20 < 5%
    Oracle Sales Analytics 19 < 5%
    Yes Lifecycle Marketing 17 < 5%
    MarketShare DecisionCloud 16 < 5%
    Modernapp 15 < 5%
    Limelight Platform 14 < 5%
    Content IQ 13 < 5%
    eEndorsements 12 < 5%
    PrintSF 11 < 5%
    Radius 9 < 5%
    Uberall 9 < 5%
    SAP Demand Signal Management 8 < 5%
    DM Pilot 5 < 5%
    Pluggio 5 < 5%
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