All Products > Marketing Analytics

Marketing Analytics products

447,297 Companies

What is Marketing Analytics?

Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 111 products in the Marketing Analytics category, and have found 447,297 companies using these products.

Marketing Analytics
Marketing Analytics
447,297
Companies using Marketing Analytics
Marketing Analytics
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    Target customers using Marketing Analytics products to accomplish your sales and marketing goals.

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    Product Install base
    # of companies we found using this product     		Market Share
    Twitter Analytics 80,785 18%
    Mixpanel 62,923 14%
    Signals Analytics 53,110 11%
    Ensighten 30,433 6%
    Eyeota 29,197 6%
    Amplitude 20,221 < 5%
    Looker 18,890 < 5%
    Aggregate Knowledge 16,973 < 5%
    Proven Expert 11,158 < 5%
    DoubleVerify 10,644 < 5%
    Oribi Analytics 9,632 < 5%
    DataXu 8,354 < 5%
    Nielsen 8,269 < 5%
    Data-driven Marketing from Equifax 7,167 < 5%
    Bitly 6,871 < 5%
    Nielsen Audience Measurement 5,400 < 5%
    ReviewsOnMyWebsite 5,076 < 5%
    TVSquared 4,499 < 5%
    Roistat 4,485 < 5%
    Appier 3,872 < 5%
    Visual IQ 3,639 < 5%
    AppsFlyer 3,612 < 5%
    Clearbit 3,428 < 5%
    Survata 3,192 < 5%
    Throtle Onboarding 2,889 < 5%
    Datorama 2,401 < 5%
    Indicative 2,310 < 5%
    Chatmeter 2,216 < 5%
    Simple Analytics 2,057 < 5%
    TinyLetter 1,927 < 5%
    Review Wave 1,628 < 5%
    Alphonso 1,373 < 5%
    Cartegie 1,326 < 5%
    Lytics 1,326 < 5%
    Zaius 1,304 < 5%
    TalkWalker 1,276 < 5%
    Gleam Business Growth Platform 1,226 < 5%
    Referrizer 962 < 5%
    GrowingIO 795 < 5%
    AvantMetrics 596 < 5%
    Contentsquare 530 < 5%
    Finteza 512 < 5%
    AD EBis 509 < 5%
    Cardlytics 488 < 5%
    Eulerian Technologies 454 < 5%
    Frederick 441 < 5%
    Exactag 421 < 5%
    ObservePoint 360 < 5%
    Datalicious 351 < 5%
    Ematic 332 < 5%
    Funnel.io 303 < 5%
    Kochava 289 < 5%
    Zuko Form Analytics 285 < 5%
    Allocadia 283 < 5%
    SAP Predictive Analytics 274 < 5%
    CloudAmp 271 < 5%
    TapClicks 263 < 5%
    Dreamdata 251 < 5%
    Automizy 238 < 5%
    DocSend 229 < 5%
    Pathmatics 222 < 5%
    Leadspace 165 < 5%
    Optimove 159 < 5%
    NotifyVisitors 152 < 5%
    TrackMaven 149 < 5%
    PoliteMail 144 < 5%
    BrightFunnel 141 < 5%
    DashThis 130 < 5%
    OWOX BI 96 < 5%
    SessionStack 93 < 5%
    Audience.to 90 < 5%
    Linkfluence 74 < 5%
    Full Circle Insights 73 < 5%
    Rebrandly 61 < 5%
    ReviewTrackers 59 < 5%
    Phrasee 58 < 5%
    SmartMailer 58 < 5%
    SplitMetrics 57 < 5%
    Silktide 48 < 5%
    SAP Payment Engine 47 < 5%
    AdStage 47 < 5%
    OptiMine 47 < 5%
    Hive9 45 < 5%
    Klout 45 < 5%
    social media wall 40 < 5%
    Custora 36 < 5%
    Syncapse 32 < 5%
    NetBase 32 < 5%
    Radio.co 31 < 5%
    RiteTag 28 < 5%
    Percolate 28 < 5%
    Oracle Social Cloud 27 < 5%
    Spinnakr 24 < 5%
    SproutLoud 21 < 5%
    FunMobility Digital Experience Platform 21 < 5%
    Content IQ 19 < 5%
    vServices 19 < 5%
    Oracle Sales Analytics 17 < 5%
    Pulsar Platform 17 < 5%
    MarketShare DecisionCloud 15 < 5%
    Yes Lifecycle Marketing 14 < 5%
    Limelight Platform 13 < 5%
    PrintSF 12 < 5%
    Modernapp 11 < 5%
    eEndorsements 11 < 5%
    ScanmarQED 10 < 5%
    Uberall 9 < 5%
    Radius 7 < 5%
    SAP Demand Signal Management 7 < 5%
    DM Pilot 5 < 5%
    Pluggio 5 < 5%
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