Marketing Analytics products

182,370 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 85 products in the Marketing Analytics category, and have found 182,370 companies using these products.

Marketing Analytics
Marketing Analytics
182,370
Companies using Marketing Analytics
Marketing Analytics
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    Product Install base
    # of companies we found using this product
    Market Share
    Twitter Analytics 45,720 25%
    Signals Analytics 39,389 21%
    Eyeota 16,050 8%
    Amplitude 12,645 6%
    Aggregate Knowledge 10,386 < 5%
    DoubleVerify 8,488 < 5%
    Data-driven Marketing from Equifax 5,785 < 5%
    DataXu 5,358 < 5%
    Bitly 5,183 < 5%
    Proven Expert 3,323 < 5%
    Nielsen Audience Measurement 3,136 < 5%
    Oribi Analytics 3,098 < 5%
    Audience.to 2,465 < 5%
    Nielsen 2,272 < 5%
    Indicative 1,723 < 5%
    ReviewsOnMyWebsite 1,623 < 5%
    Hive9 1,276 < 5%
    Appier 985 < 5%
    Throtle Onboarding 976 < 5%
    Roistat 931 < 5%
    Survata 923 < 5%
    TVSquared 919 < 5%
    Chatmeter 700 < 5%
    Eulerian Technologies 659 < 5%
    Cartegie 579 < 5%
    Gleam Business Growth Platform 548 < 5%
    Zaius 468 < 5%
    GrowingIO 463 < 5%
    Alphonso 430 < 5%
    TinyLetter 410 < 5%
    Cardlytics 378 < 5%
    Referrizer 365 < 5%
    TalkWalker 353 < 5%
    Review Wave 316 < 5%
    AppsFlyer 292 < 5%
    AD EBis 265 < 5%
    AvantMetrics 225 < 5%
    Exactag 221 < 5%
    ObservePoint 211 < 5%
    TrackMaven 192 < 5%
    Ematic 187 < 5%
    Datalicious 177 < 5%
    Allocadia 163 < 5%
    Simple Analytics 163 < 5%
    Zuko Form Analytics 153 < 5%
    Finteza 153 < 5%
    Frederick 150 < 5%
    BrightFunnel 144 < 5%
    Leadspace 119 < 5%
    Kochava 96 < 5%
    NotifyVisitors 92 < 5%
    TapClicks 91 < 5%
    CloudAmp 89 < 5%
    Custora 86 < 5%
    Pathmatics 82 < 5%
    Linkfluence 64 < 5%
    DocSend 56 < 5%
    Full Circle Insights 44 < 5%
    DashThis 41 < 5%
    Funnel.io 40 < 5%
    Optimove 36 < 5%
    social media wall 31 < 5%
    SmartMailer 30 < 5%
    Syncapse 30 < 5%
    Klout 29 < 5%
    RiteTag 27 < 5%
    FunMobility Digital Experience Platform 24 < 5%
    OptiMine 23 < 5%
    AdStage 19 < 5%
    SplitMetrics 19 < 5%
    Yes Lifecycle Marketing 17 < 5%
    SproutLoud 16 < 5%
    NetBase 15 < 5%
    Radio.co 15 < 5%
    OWOX BI 14 < 5%
    Spinnakr 14 < 5%
    MarketShare DecisionCloud 14 < 5%
    Phrasee 12 < 5%
    Oracle Social Cloud 12 < 5%
    Modernapp 12 < 5%
    ReviewTrackers 12 < 5%
    Oracle Sales Analytics 11 < 5%
    PrintSF 10 < 5%
    vServices 9 < 5%
    Publicis.Sapient 0 < 5%

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