Marketing Analytics products

182,401 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 85 products in the Marketing Analytics category, and have found 182,401 companies using these products.

Marketing Analytics
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182,401
Companies using Marketing Analytics
Marketing Analytics

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Get targeted set of companies that use Marketing Analytics products

Product Install base
(# of companies we found using this product)
Market Share (%)
Twitter Analytics 45,696 25%
Signals Analytics 39,424 21%
Eyeota 16,047 8%
Amplitude 12,619 6%
Aggregate Knowledge 10,392 < 5%
DoubleVerify 8,487 < 5%
Data-driven Marketing from Equifax 5,784 < 5%
DataXu 5,362 < 5%
Bitly 5,188 < 5%
Proven Expert 3,351 < 5%
Nielsen Audience Measurement 3,136 < 5%
Oribi Analytics 3,091 < 5%
Audience.to 2,474 < 5%
Nielsen 2,270 < 5%
Indicative 1,723 < 5%
ReviewsOnMyWebsite 1,625 < 5%
Hive9 1,280 < 5%
Appier 983 < 5%
Throtle Onboarding 974 < 5%
Roistat 932 < 5%
Survata 923 < 5%
TVSquared 920 < 5%
Chatmeter 701 < 5%
Eulerian Technologies 657 < 5%
Cartegie 582 < 5%
Gleam Business Growth Platform 550 < 5%
Zaius 471 < 5%
GrowingIO 467 < 5%
Alphonso 427 < 5%
TinyLetter 409 < 5%
Cardlytics 379 < 5%
Referrizer 365 < 5%
TalkWalker 353 < 5%
Review Wave 318 < 5%
AppsFlyer 290 < 5%
AD EBis 263 < 5%
AvantMetrics 225 < 5%
Exactag 222 < 5%
ObservePoint 210 < 5%
TrackMaven 192 < 5%
Ematic 186 < 5%
Datalicious 177 < 5%
Simple Analytics 164 < 5%
Allocadia 162 < 5%
Zuko Form Analytics 153 < 5%
Finteza 152 < 5%
Frederick 150 < 5%
BrightFunnel 144 < 5%
Leadspace 119 < 5%
Kochava 96 < 5%
TapClicks 91 < 5%
NotifyVisitors 91 < 5%
CloudAmp 88 < 5%
Custora 86 < 5%
Pathmatics 81 < 5%
Linkfluence 65 < 5%
DocSend 56 < 5%
Full Circle Insights 44 < 5%
DashThis 41 < 5%
Funnel.io 40 < 5%
Optimove 36 < 5%
social media wall 32 < 5%
SmartMailer 30 < 5%
Syncapse 30 < 5%
Klout 29 < 5%
RiteTag 28 < 5%
FunMobility Digital Experience Platform 24 < 5%
OptiMine 23 < 5%
AdStage 19 < 5%
SplitMetrics 19 < 5%
Yes Lifecycle Marketing 17 < 5%
SproutLoud 16 < 5%
NetBase 15 < 5%
Radio.co 15 < 5%
OWOX BI 14 < 5%
Spinnakr 14 < 5%
MarketShare DecisionCloud 14 < 5%
Phrasee 12 < 5%
Oracle Social Cloud 12 < 5%
Modernapp 12 < 5%
ReviewTrackers 12 < 5%
Oracle Sales Analytics 11 < 5%
PrintSF 10 < 5%
vServices 9 < 5%
Publicis.Sapient 0 < 5%