Marketing Analytics products

197,746 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 90 products in the Marketing Analytics category, and have found 197,746 companies using these products.

Marketing Analytics
Marketing Analytics
197,746
Companies using Marketing Analytics
Marketing Analytics
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    Product Install base
    # of companies we found using this product
    Market Share
    Twitter Analytics 42,303 21%
    Signals Analytics 30,291 15%
    Aggregate Knowledge 26,591 13%
    Amplitude 18,418 9%
    Eyeota 15,899 8%
    Nielsen 7,913 < 5%
    Bitly 7,001 < 5%
    DataXu 5,363 < 5%
    Data-driven Marketing from Equifax 5,094 < 5%
    DoubleVerify 3,929 < 5%
    Roistat 3,289 < 5%
    Oribi Analytics 3,091 < 5%
    Proven Expert 2,842 < 5%
    Audience.to 2,501 < 5%
    Indicative 1,725 < 5%
    ReviewsOnMyWebsite 1,713 < 5%
    Nielsen Audience Measurement 1,441 < 5%
    Cartegie 1,306 < 5%
    Hive9 1,288 < 5%
    Gleam Business Growth Platform 1,009 < 5%
    Clearbit 1,004 < 5%
    Throtle Onboarding 989 < 5%
    Appier 976 < 5%
    Survata 928 < 5%
    TVSquared 923 < 5%
    Cardlytics 760 < 5%
    Chatmeter 705 < 5%
    Eulerian Technologies 664 < 5%
    AppsFlyer 619 < 5%
    GrowingIO 502 < 5%
    Zaius 468 < 5%
    Alphonso 432 < 5%
    TinyLetter 408 < 5%
    Referrizer 361 < 5%
    TalkWalker 355 < 5%
    Review Wave 314 < 5%
    Kochava 268 < 5%
    Datalicious 249 < 5%
    AvantMetrics 227 < 5%
    Exactag 225 < 5%
    ObservePoint 220 < 5%
    TrackMaven 194 < 5%
    BrightFunnel 182 < 5%
    Ematic 179 < 5%
    AD EBis 173 < 5%
    Allocadia 164 < 5%
    Simple Analytics 164 < 5%
    Zuko Form Analytics 154 < 5%
    Finteza 151 < 5%
    Frederick 150 < 5%
    Leadspace 123 < 5%
    Automizy 119 < 5%
    CloudAmp 116 < 5%
    TapClicks 103 < 5%
    Custora 102 < 5%
    NotifyVisitors 92 < 5%
    Pathmatics 90 < 5%
    Funnel.io 81 < 5%
    Linkfluence 64 < 5%
    Full Circle Insights 58 < 5%
    DocSend 57 < 5%
    Klout 53 < 5%
    SmartMailer 48 < 5%
    DashThis 44 < 5%
    Syncapse 42 < 5%
    Optimove 36 < 5%
    SplitMetrics 34 < 5%
    RiteTag 28 < 5%
    FunMobility Digital Experience Platform 27 < 5%
    ReviewTrackers 27 < 5%
    OptiMine 26 < 5%
    SproutLoud 21 < 5%
    social media wall 21 < 5%
    AdStage 19 < 5%
    Rebrandly 18 < 5%
    Yes Lifecycle Marketing 17 < 5%
    NetBase 16 < 5%
    Radio.co 15 < 5%
    Oracle Sales Analytics 15 < 5%
    OWOX BI 14 < 5%
    Spinnakr 14 < 5%
    MarketShare DecisionCloud 14 < 5%
    Phrasee 12 < 5%
    Oracle Social Cloud 12 < 5%
    Modernapp 12 < 5%
    eEndorsements 12 < 5%
    PrintSF 11 < 5%
    Pluggio 9 < 5%
    vServices 9 < 5%
    Publicis.Sapient 0 < 5%

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