Marketing Analytics products

167,959 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 36 products in the Marketing Analytics category, and have found 167,959 companies using these products.

Marketing Analytics
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167,959
Companies using Marketing Analytics
Marketing Analytics

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Get targeted set of companies that use Marketing Analytics products

Product Install base
(# of companies we found using this product)
Market Share (%)
Twitter Analytics 47,335 28%
Signals Analytics 35,378 21%
Aggregate Knowledge 21,159 12%
Eyeota 20,633 12%
Amplitude 7,656 < 5%
DoubleVerify 6,637 < 5%
Data-driven Marketing from Equifax 5,206 < 5%
DataXu 5,176 < 5%
Bitly 4,519 < 5%
Nielsen Audience Measurement 4,255 < 5%
Audience.to 2,573 < 5%
Indicative 1,612 < 5%
Hive9 1,359 < 5%
Cardlytics 850 < 5%
Eulerian Technologies 639 < 5%
Gleam Business Growth Platform 480 < 5%
Datalicious 333 < 5%
Zaius 312 < 5%
TalkWalker 272 < 5%
Review Wave 212 < 5%
ObservePoint 185 < 5%
TrackMaven 174 < 5%
Allocadia 149 < 5%
BrightFunnel 139 < 5%
Leadspace 114 < 5%
NotifyVisitors 106 < 5%
Custora 83 < 5%
Klout 78 < 5%
Pathmatics 75 < 5%
TapClicks 63 < 5%
AdStage 52 < 5%
Optimove 44 < 5%
DocSend 43 < 5%
Full Circle Insights 36 < 5%
Spinnakr 22 < 5%
Publicis.Sapient 0 < 5%