All Products > Marketing Analytics

Marketing Analytics products

443,403 Companies

What is Marketing Analytics?

Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 116 products in the Marketing Analytics category, and have found 443,403 companies using these products.

Marketing Analytics
Marketing Analytics
443,403
Companies using Marketing Analytics
Marketing Analytics
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    Target customers using Marketing Analytics products to accomplish your sales and marketing goals.

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    Product Install base
    # of companies we found using this product     		Market Share
    Twitter Analytics 80,204 18%
    Mixpanel 61,914 13%
    Signals Analytics 52,722 11%
    Ensighten 30,148 6%
    Eyeota 28,986 6%
    Amplitude 19,881 < 5%
    Looker 18,704 < 5%
    Aggregate Knowledge 16,864 < 5%
    Proven Expert 11,115 < 5%
    DoubleVerify 10,586 < 5%
    Oribi Analytics 9,528 < 5%
    DataXu 8,328 < 5%
    Nielsen 8,219 < 5%
    Data-driven Marketing from Equifax 7,113 < 5%
    Bitly 6,824 < 5%
    Nielsen Audience Measurement 5,373 < 5%
    ReviewsOnMyWebsite 5,067 < 5%
    TVSquared 4,481 < 5%
    Roistat 4,466 < 5%
    Appier 3,859 < 5%
    Visual IQ 3,634 < 5%
    AppsFlyer 3,556 < 5%
    Clearbit 3,421 < 5%
    Survata 3,177 < 5%
    Throtle Onboarding 2,876 < 5%
    Datorama 2,373 < 5%
    Indicative 2,290 < 5%
    Chatmeter 2,209 < 5%
    Simple Analytics 2,044 < 5%
    TinyLetter 1,909 < 5%
    Review Wave 1,628 < 5%
    Alphonso 1,367 < 5%
    Cartegie 1,324 < 5%
    Zaius 1,281 < 5%
    Lytics 1,277 < 5%
    TalkWalker 1,252 < 5%
    Gleam Business Growth Platform 1,225 < 5%
    Referrizer 960 < 5%
    GrowingIO 779 < 5%
    AvantMetrics 592 < 5%
    Contentsquare 517 < 5%
    Finteza 510 < 5%
    AD EBis 506 < 5%
    Cardlytics 483 < 5%
    Eulerian Technologies 448 < 5%
    Frederick 439 < 5%
    Exactag 418 < 5%
    ObservePoint 351 < 5%
    Datalicious 338 < 5%
    Ematic 330 < 5%
    Funnel.io 297 < 5%
    Kochava 287 < 5%
    Zuko Form Analytics 279 < 5%
    Allocadia 277 < 5%
    SAP Predictive Analytics 274 < 5%
    CloudAmp 271 < 5%
    TapClicks 259 < 5%
    Dreamdata 249 < 5%
    Automizy 232 < 5%
    DocSend 227 < 5%
    Pathmatics 218 < 5%
    Leadspace 164 < 5%
    Optimove 155 < 5%
    NotifyVisitors 148 < 5%
    TrackMaven 145 < 5%
    PoliteMail 144 < 5%
    BrightFunnel 139 < 5%
    DashThis 129 < 5%
    OWOX BI 94 < 5%
    SessionStack 91 < 5%
    Audience.to 89 < 5%
    Swydo 76 < 5%
    Full Circle Insights 71 < 5%
    Linkfluence 70 < 5%
    ReviewTrackers 61 < 5%
    Rebrandly 60 < 5%
    SmartMailer 59 < 5%
    Phrasee 58 < 5%
    SplitMetrics 56 < 5%
    Silktide 48 < 5%
    AdStage 45 < 5%
    OptiMine 45 < 5%
    Hive9 44 < 5%
    SAP Payment Engine 44 < 5%
    Klout 43 < 5%
    social media wall 40 < 5%
    Custora 34 < 5%
    Syncapse 32 < 5%
    NetBase 32 < 5%
    Radio.co 30 < 5%
    Percolate 29 < 5%
    RiteTag 28 < 5%
    Oracle Social Cloud 28 < 5%
    Spinnakr 23 < 5%
    SproutLoud 20 < 5%
    FunMobility Digital Experience Platform 20 < 5%
    Content IQ 19 < 5%
    vServices 19 < 5%
    Oracle Sales Analytics 17 < 5%
    Pulsar Platform 17 < 5%
    ChannelMix 16 < 5%
    MarketShare DecisionCloud 15 < 5%
    Power My Analytics 15 < 5%
    Yes Lifecycle Marketing 14 < 5%
    Limelight Platform 13 < 5%
    Modernapp 11 < 5%
    Tappx 11 < 5%
    eEndorsements 11 < 5%
    PrintSF 11 < 5%
    oneQube 11 < 5%
    Uberall 10 < 5%
    ScanmarQED 10 < 5%
    SAP Demand Signal Management 7 < 5%
    Radius 6 < 5%
    DM Pilot 5 < 5%
    Pluggio 5 < 5%
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