Marketing Analytics products

185,463 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 82 products in the Marketing Analytics category, and have found 185,463 companies using these products.

Marketing Analytics
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185,463
Companies using Marketing Analytics
Marketing Analytics

Target customers using Marketing Analytics products to accomplish your sales and marketing goals.

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Get targeted set of companies that use Marketing Analytics products

Product Install base
(# of companies we found using this product)
Market Share (%)
Twitter Analytics 46,613 25%
Signals Analytics 40,808 22%
Eyeota 15,926 8%
Amplitude 12,330 6%
Aggregate Knowledge 10,763 < 5%
DoubleVerify 8,621 < 5%
Data-driven Marketing from Equifax 6,093 < 5%
DataXu 5,538 < 5%
Bitly 5,296 < 5%
Proven Expert 3,532 < 5%
Nielsen Audience Measurement 3,312 < 5%
Oribi Analytics 2,938 < 5%
Audience.to 2,571 < 5%
Nielsen 2,237 < 5%
Indicative 1,754 < 5%
ReviewsOnMyWebsite 1,656 < 5%
Hive9 1,344 < 5%
Roistat 932 < 5%
Appier 925 < 5%
Survata 924 < 5%
TVSquared 896 < 5%
Throtle Onboarding 888 < 5%
Chatmeter 733 < 5%
Eulerian Technologies 670 < 5%
Cartegie 594 < 5%
Gleam Business Growth Platform 548 < 5%
Zaius 479 < 5%
GrowingIO 467 < 5%
Alphonso 433 < 5%
TinyLetter 411 < 5%
Cardlytics 398 < 5%
Referrizer 381 < 5%
TalkWalker 330 < 5%
Review Wave 321 < 5%
AD EBis 226 < 5%
ObservePoint 210 < 5%
TrackMaven 205 < 5%
Exactag 205 < 5%
AvantMetrics 204 < 5%
Datalicious 181 < 5%
Ematic 177 < 5%
Allocadia 162 < 5%
AppsFlyer 160 < 5%
Simple Analytics 158 < 5%
Frederick 153 < 5%
BrightFunnel 148 < 5%
Finteza 148 < 5%
Zuko Form Analytics 138 < 5%
Leadspace 131 < 5%
Kochava 100 < 5%
Custora 91 < 5%
NotifyVisitors 91 < 5%
CloudAmp 85 < 5%
TapClicks 84 < 5%
Pathmatics 77 < 5%
Linkfluence 61 < 5%
DocSend 55 < 5%
Funnel.io 42 < 5%
Full Circle Insights 41 < 5%
Optimove 36 < 5%
DashThis 35 < 5%
SmartMailer 32 < 5%
social media wall 32 < 5%
Syncapse 29 < 5%
RiteTag 28 < 5%
Klout 28 < 5%
OptiMine 25 < 5%
FunMobility Digital Experience Platform 23 < 5%
SplitMetrics 20 < 5%
AdStage 19 < 5%
OWOX BI 18 < 5%
Radio.co 18 < 5%
SproutLoud 17 < 5%
Yes Lifecycle Marketing 16 < 5%
NetBase 15 < 5%
MarketShare DecisionCloud 15 < 5%
Spinnakr 14 < 5%
ReviewTrackers 14 < 5%
Modernapp 12 < 5%
Phrasee 11 < 5%
vServices 11 < 5%
Publicis.Sapient 0 < 5%