Marketing Analytics products

201,283 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 47 products in the Marketing Analytics category, and have found 201,283 companies using these products.

Marketing Analytics
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201,283
Companies using Marketing Analytics
Marketing Analytics

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Get targeted set of companies that use Marketing Analytics products

Product Install base
(# of companies we found using this product)
Market Share (%)
Twitter Analytics 42,576 21%
Signals Analytics 37,512 18%
Shareaholic 20,363 10%
Eyeota 18,744 9%
Aggregate Knowledge 17,232 8%
Netmining 12,445 6%
RadiumOne 7,426 < 5%
Amplitude 6,112 < 5%
Nielsen Audience Measurement 5,629 < 5%
DoubleVerify 5,445 < 5%
Data-driven Marketing from Equifax 4,896 < 5%
DataXu 4,481 < 5%
Bitly 4,219 < 5%
Omnisend 2,288 < 5%
Refersion 2,168 < 5%
Audience.to 2,093 < 5%
Indicative 1,409 < 5%
Hive9 1,268 < 5%
ThriveHive 970 < 5%
A1WebStats 724 < 5%
Gleam Business Growth Platform 483 < 5%
Terminus 395 < 5%
Sidecar 362 < 5%
Meetrics 272 < 5%
Extreme Reach 192 < 5%
CoSchedule 158 < 5%
TalkWalker 157 < 5%
Carts Guru 136 < 5%
BrightFunnel 135 < 5%
ObservePoint 124 < 5%
Allocadia 113 < 5%
Optify 94 < 5%
Leadspace 82 < 5%
Tweepi 70 < 5%
Custora 66 < 5%
Sentient Ascend 59 < 5%
Pathmatics 53 < 5%
Publicis.Sapient 49 < 5%
Sendwithus 40 < 5%
Adthena 38 < 5%
Unamo SEO 35 < 5%
TapClicks 34 < 5%
TweetAdder 30 < 5%
Magnews 30 < 5%
Sendoso 28 < 5%
Spinnakr 25 < 5%
Full Circle Insights 23 < 5%