Marketing Analytics products

455,022 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 111 products in the Marketing Analytics category, and have found 455,022 companies using these products.

Marketing Analytics
Marketing Analytics
455,022
Companies using Marketing Analytics
Marketing Analytics
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    Product Install base
    # of companies we found using this product
    Market Share
    Twitter Analytics 82,233 18%
    Mixpanel 65,147 14%
    Signals Analytics 54,088 11%
    Ensighten 31,126 6%
    Eyeota 29,827 6%
    Amplitude 20,778 < 5%
    Looker 17,453 < 5%
    Aggregate Knowledge 17,443 < 5%
    Proven Expert 11,374 < 5%
    DoubleVerify 10,843 < 5%
    Oribi Analytics 9,823 < 5%
    DataXu 8,429 < 5%
    Nielsen 8,416 < 5%
    Data-driven Marketing from Equifax 7,246 < 5%
    Bitly 7,017 < 5%
    Nielsen Audience Measurement 5,511 < 5%
    ReviewsOnMyWebsite 5,151 < 5%
    Roistat 4,532 < 5%
    TVSquared 4,528 < 5%
    Appier 3,945 < 5%
    AppsFlyer 3,750 < 5%
    Visual IQ 3,668 < 5%
    Clearbit 3,451 < 5%
    Survata 3,229 < 5%
    Throtle Onboarding 2,901 < 5%
    Datorama 2,384 < 5%
    Indicative 2,353 < 5%
    Chatmeter 2,236 < 5%
    Simple Analytics 2,097 < 5%
    TinyLetter 1,960 < 5%
    Review Wave 1,642 < 5%
    Alphonso 1,378 < 5%
    Cartegie 1,360 < 5%
    Lytics 1,344 < 5%
    Zaius 1,344 < 5%
    TalkWalker 1,276 < 5%
    Gleam Business Growth Platform 1,255 < 5%
    Referrizer 978 < 5%
    GrowingIO 903 < 5%
    AvantMetrics 598 < 5%
    Finteza 535 < 5%
    AD EBis 528 < 5%
    Cardlytics 494 < 5%
    Eulerian Technologies 469 < 5%
    Frederick 459 < 5%
    Exactag 436 < 5%
    Contentsquare 399 < 5%
    ObservePoint 397 < 5%
    Datalicious 358 < 5%
    Ematic 328 < 5%
    SAP Predictive Analytics 310 < 5%
    Allocadia 307 < 5%
    Kochava 295 < 5%
    Zuko Form Analytics 293 < 5%
    CloudAmp 278 < 5%
    TapClicks 269 < 5%
    Funnel.io 268 < 5%
    Dreamdata 249 < 5%
    Automizy 243 < 5%
    DocSend 222 < 5%
    Pathmatics 221 < 5%
    TrackMaven 178 < 5%
    Leadspace 172 < 5%
    PoliteMail 157 < 5%
    BrightFunnel 156 < 5%
    Optimove 156 < 5%
    NotifyVisitors 155 < 5%
    DashThis 134 < 5%
    OWOX BI 98 < 5%
    Audience.to 94 < 5%
    SessionStack 94 < 5%
    Full Circle Insights 83 < 5%
    SmartMailer 63 < 5%
    ReviewTrackers 60 < 5%
    SplitMetrics 57 < 5%
    Rebrandly 55 < 5%
    OptiMine 51 < 5%
    Phrasee 49 < 5%
    Hive9 48 < 5%
    AdStage 47 < 5%
    SAP Payment Engine 46 < 5%
    Custora 45 < 5%
    Silktide 44 < 5%
    social media wall 43 < 5%
    Klout 42 < 5%
    Linkfluence 41 < 5%
    Syncapse 37 < 5%
    NetBase 37 < 5%
    RiteTag 33 < 5%
    Oracle Social Cloud 31 < 5%
    Radio.co 30 < 5%
    Percolate 27 < 5%
    SproutLoud 26 < 5%
    Spinnakr 26 < 5%
    FunMobility Digital Experience Platform 21 < 5%
    Oracle Sales Analytics 20 < 5%
    Content IQ 20 < 5%
    vServices 20 < 5%
    Yes Lifecycle Marketing 18 < 5%
    MarketShare DecisionCloud 17 < 5%
    Limelight Platform 15 < 5%
    PrintSF 14 < 5%
    Pulsar Platform 14 < 5%
    Modernapp 13 < 5%
    ScanmarQED 12 < 5%
    eEndorsements 12 < 5%
    Radius 9 < 5%
    Uberall 9 < 5%
    SAP Demand Signal Management 8 < 5%
    DM Pilot 5 < 5%
    Pluggio 5 < 5%

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