Marketing Analytics products

138,217 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 36 products in the Marketing Analytics category, and have found 138,217 companies using these products.

Marketing Analytics
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138,217
Companies using Marketing Analytics
Marketing Analytics

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Get targeted set of companies that use Marketing Analytics products

Product Install base
(# of companies we found using this product)
Market Share (%)
Twitter Analytics 39,391 28%
Signals Analytics 29,090 21%
Eyeota 16,868 12%
Aggregate Knowledge 15,556 11%
Amplitude 6,449 < 5%
DoubleVerify 5,744 < 5%
DataXu 4,566 < 5%
Data-driven Marketing from Equifax 4,519 < 5%
Bitly 3,866 < 5%
Nielsen Audience Measurement 3,495 < 5%
Audience.to 2,241 < 5%
Indicative 1,570 < 5%
Hive9 1,205 < 5%
Cardlytics 668 < 5%
Eulerian Technologies 532 < 5%
Gleam Business Growth Platform 430 < 5%
Zaius 283 < 5%
Datalicious 280 < 5%
Review Wave 211 < 5%
TalkWalker 200 < 5%
TrackMaven 144 < 5%
ObservePoint 138 < 5%
Allocadia 118 < 5%
BrightFunnel 110 < 5%
Leadspace 89 < 5%
NotifyVisitors 86 < 5%
Custora 67 < 5%
Pathmatics 56 < 5%
AdStage 49 < 5%
Klout 43 < 5%
TapClicks 39 < 5%
Optimove 35 < 5%
DocSend 32 < 5%
Full Circle Insights 26 < 5%
Spinnakr 21 < 5%
Publicis.Sapient 0 < 5%