Marketing Analytics products

184,142 Companies

What is Marketing Analytics?


Marketing analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes. Marketing analytics can be used to create models to help understand, monitor, and predict customer behavior, such as likelihood to defect or predisposition to purchase. It can help managers quantify performance, make and optimize channel and mix decisions, understand the impact of a campaign on a sales list, and create many other types of insights.

Market Share of Marketing Analytics products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Analytics products and technologies. We track 80 products in the Marketing Analytics category, and have found 184,142 companies using these products.

Marketing Analytics
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184,142
Companies using Marketing Analytics
Marketing Analytics

Target customers using Marketing Analytics products to accomplish your sales and marketing goals.

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Get targeted set of companies that use Marketing Analytics products

Product Install base
(# of companies we found using this product)
Market Share (%)
Twitter Analytics 46,080 25%
Signals Analytics 40,434 21%
Eyeota 15,880 8%
Amplitude 12,250 6%
Aggregate Knowledge 10,766 < 5%
DoubleVerify 8,589 < 5%
Data-driven Marketing from Equifax 6,059 < 5%
Bitly 5,845 < 5%
DataXu 5,505 < 5%
Proven Expert 3,350 < 5%
Nielsen Audience Measurement 3,313 < 5%
Oribi Analytics 2,882 < 5%
Audience.to 2,572 < 5%
Nielsen 2,203 < 5%
Indicative 1,743 < 5%
ReviewsOnMyWebsite 1,622 < 5%
Hive9 1,343 < 5%
Roistat 911 < 5%
Appier 907 < 5%
Survata 905 < 5%
TVSquared 878 < 5%
Throtle Onboarding 856 < 5%
Chatmeter 706 < 5%
Eulerian Technologies 639 < 5%
Cartegie 580 < 5%
Gleam Business Growth Platform 544 < 5%
GrowingIO 464 < 5%
Zaius 460 < 5%
Alphonso 420 < 5%
TinyLetter 404 < 5%
Cardlytics 397 < 5%
Referrizer 374 < 5%
TalkWalker 314 < 5%
Review Wave 311 < 5%
AD EBis 219 < 5%
Exactag 204 < 5%
AvantMetrics 200 < 5%
ObservePoint 199 < 5%
TrackMaven 190 < 5%
Datalicious 179 < 5%
Ematic 175 < 5%
Allocadia 156 < 5%
AppsFlyer 154 < 5%
Simple Analytics 153 < 5%
Frederick 150 < 5%
BrightFunnel 143 < 5%
Finteza 143 < 5%
Zuko Form Analytics 138 < 5%
Leadspace 120 < 5%
Kochava 99 < 5%
NotifyVisitors 91 < 5%
Custora 88 < 5%
CloudAmp 85 < 5%
TapClicks 78 < 5%
Pathmatics 76 < 5%
DocSend 51 < 5%
Linkfluence 51 < 5%
Full Circle Insights 38 < 5%
Optimove 36 < 5%
DashThis 31 < 5%
social media wall 31 < 5%
Funnel.io 30 < 5%
SmartMailer 30 < 5%
Syncapse 29 < 5%
Klout 28 < 5%
RiteTag 26 < 5%
OptiMine 23 < 5%
FunMobility Digital Experience Platform 22 < 5%
AdStage 19 < 5%
SplitMetrics 19 < 5%
OWOX BI 18 < 5%
SproutLoud 17 < 5%
Radio.co 16 < 5%
Yes Lifecycle Marketing 15 < 5%
NetBase 15 < 5%
MarketShare DecisionCloud 15 < 5%
Spinnakr 14 < 5%
vServices 11 < 5%
ReviewTrackers 11 < 5%
Publicis.Sapient 0 < 5%