We have data on 7,810 companies that use Nielsen. The companies using Nielsen are most often found in United States and in the Sports industry. Nielsen is most often used by companies with 1-10 employees and 0M-1M dollars in revenue. Our data for Nielsen usage goes back as far as 2 years and 7 months.
If you’re interested in the companies that use Nielsen, you may want to check out Twitter Analytics and Mixpanel as well.
|Company||L'Unione Editoriale S.p.a.|
|Company||CBS Local Media|
|Company||The Wall Street Journal, Inc.|
|L'Unione Editoriale S.p.a.||unionesarda.it||France||10M-50M||200-500|
|JOHN HOWELL||wlsam.com||United States||1M-10M||50-200|
|CBS Local Media||cbslocal.com||United States||10M-50M||200-500|
|The Wall Street Journal, Inc.||wsj.com||United States||200M-1000M||>10000|
We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Marketing Analytics. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Marketing Analytics category, Nielsen has a market share of about 2.1%. Other major and competing products in this category include:
Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. It provides retail measurement services, digital marketing, media solutions, retail collaboration, marketing attribution and more. It has 2 divisions namely Nielsen Global Media and Nielsen Global Connect. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Looking at Nielsen customers by industry, we find that Sports (23%), Recreational Facilities and Services (9%) and Broadcast Media (5%) are the largest segments.
63% of Nielsen customers are in United States and 7% are in Australia.
Of all the customers that are using Nielsen, a majority (64%) are small (<50 employees), 7% are large (>1000 employees) and 29% are medium-sized.
Of all the customers that are using Nielsen, a majority (80%) are small (<$50M), 0% are large (>$1000M) and 5% are medium-sized.