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Companies using Nielsen

We have data on 8,416 companies that use Nielsen. The companies using Nielsen are most often found in United States and in the Sports industry. Nielsen is most often used by companies with 1-10 employees and 1M-10M dollars in revenue. Our data for Nielsen usage goes back as far as 3 years and 4 months.

If you’re interested in the companies that use Nielsen, you may want to check out Twitter Analytics and Mixpanel as well.

Who uses Nielsen?

Some of the companies that use Nielsen include:
Company WLS
Website wlsam.com
Country United States
Revenue 10M-50M
Company Size 50-200
Company Dailymotion
Website dailymotion.com
Country France
Revenue 50M-100M
Company Size 500-1000
Company AT&T
Website att.tv
Country United States
Revenue >1000M
Company Size >10000
Company CNBC
Website cnbc.com
Country United States
Revenue >1000M
Company Size 1000-5000
Company Wall Street Journal
Website wsj.com
Country United States
Revenue >1000M
Company Size >10000

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Nielsen Market Share and Competitors in Marketing Analytics

We use the best indexing techniques combined with advanced data science to monitor the market share of over 15,000 technology products, including Marketing Analytics. By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Marketing Analytics category, Nielsen has a market share of about 1.9%. Other major and competing products in this category include:

Nielsen
Marketing Analytics
Nielsen market share in Marketing Analytics is about 1.85%
8,416
Companies using Nielsen
Marketing Analytics
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    What is Nielsen?

    Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. It provides retail measurement services, digital marketing, media solutions, retail collaboration, marketing attribution and more. It has 2 divisions namely Nielsen Global Media and Nielsen Global Connect. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

    Top Industries that use Nielsen

    Looking at Nielsen customers by industry, we find that Sports (20%), Recreational Facilities and Services (9%) and Broadcast Media (5%) are the largest segments.

    Companies using Nielsen - Distribution by industry

    Top Countries that use Nielsen

    60% of Nielsen customers are in United States, 6% are in Australia and 6% are in Italy.

    Nielsen customers by country

    Distribution of companies that use Nielsen based on company size (Employees)

    Of all the customers that are using Nielsen, a majority (74%) are small (<50 employees), 7% are large (>1000 employees) and 18% are medium-sized.

    Companies using Nielsen, by size (number of employees)

    Distribution of companies that use Nielsen based on company size (Revenue)

    Of all the customers that are using Nielsen, a majority (80%) are small (<$50M), 5% are large (>$1000M) and 6% are medium-sized.

    Nielsen clients - distribution by company revenue

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