Marketing Automation products

1,291,855 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 136 products in the Marketing Automation category, and have found 1,291,855 companies using these products.

Marketing Automation
Marketing Automation
1,291,855
Companies using Marketing Automation
Marketing Automation
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    Product Install base
    # of companies we found using this product
    Market Share
    HubSpot 386,389 29%
    ActiveCampaign 112,523 8%
    Yahoo Dot Tags 90,777 7%
    Adobe Dynamic Tag Management 84,673 6%
    Pardot 59,844 < 5%
    Campaign Monitor 47,012 < 5%
    Tealium 46,998 < 5%
    Omnisend 46,856 < 5%
    Intercom 46,548 < 5%
    Marketo 40,593 < 5%
    Ensighten 31,126 < 5%
    ClickFunnels 28,524 < 5%
    Infusionsoft 22,421 < 5%
    Drip 19,830 < 5%
    SharpSpring 18,198 < 5%
    Mautic 15,566 < 5%
    Eloqua 14,685 < 5%
    GetResponse 14,162 < 5%
    Autopilot 8,746 < 5%
    Demandforce 8,717 < 5%
    ClickDimensions 8,463 < 5%
    RD Station 8,388 < 5%
    Act-On 7,204 < 5%
    Yahoo Tag Manager 7,063 < 5%
    TagCommander 6,110 < 5%
    SALESmanago 5,919 < 5%
    dotdigital Engagement Cloud 5,362 < 5%
    Adobe Campaign 4,242 < 5%
    Convertful 4,037 < 5%
    Marsello 3,708 < 5%
    Silverpop 3,687 < 5%
    ActiveTrail 3,658 < 5%
    Adestra 3,605 < 5%
    SMSBump 3,434 < 5%
    Wishpond 2,941 < 5%
    eSputnik 2,895 < 5%
    Eggflow 2,824 < 5%
    Microsoft Dynamics 365 for Marketing 2,642 < 5%
    Netcore 2,597 < 5%
    BounceX 2,551 < 5%
    freshmarketer 2,532 < 5%
    Listrak 2,492 < 5%
    BowNow 2,366 < 5%
    MasterBase 1,883 < 5%
    Gist 1,878 < 5%
    Sarbacane 1,872 < 5%
    WebEngage 1,841 < 5%
    Clientify 1,722 < 5%
    ActiveDEMAND 1,695 < 5%
    leadlovers 1,634 < 5%
    ThriveHive 1,581 < 5%
    dotmailer 1,497 < 5%
    Maropost 1,372 < 5%
    1ShoppingCart 1,361 < 5%
    E-goi 1,335 < 5%
    Connectif 1,305 < 5%
    Exponea 1,241 < 5%
    Yandex Direct 1,222 < 5%
    ShoppingFeeder 1,073 < 5%
    Webtrekk 1,043 < 5%
    Rule 1,011 < 5%
    Delivra 999 < 5%
    Aprimo 973 < 5%
    eMarketeer 899 < 5%
    Emarsys 778 < 5%
    MyGuestlist 728 < 5%
    Rakuten Attribution 718 < 5%
    Oracle Marketing 706 < 5%
    Informz 703 < 5%
    Brief Your Market 691 < 5%
    ContactPigeon 665 < 5%
    ReSci (Retention Science) 641 < 5%
    Force24 618 < 5%
    Satori 599 < 5%
    IntelliAd 583 < 5%
    LeadSquared 571 < 5%
    Alterian 564 < 5%
    SAP Marketing Cloud 557 < 5%
    ShopMessage 557 < 5%
    Net-Results 553 < 5%
    OutboundEngine 538 < 5%
    Ometria 516 < 5%
    EngageBay 496 < 5%
    HubSpot Marketing Hub 472 < 5%
    Listen360 418 < 5%
    Act-On Software 364 < 5%
    Synerise 354 < 5%
    Mirabel Marketing Manager 354 < 5%
    SalesFUSION 345 < 5%
    Selligent 333 < 5%
    Jumplead 318 < 5%
    ShopiMind 291 < 5%
    JoomConnect 289 < 5%
    Extole 272 < 5%
    WhatCounts 253 < 5%
    VBOUT 251 < 5%
    Leadsius 249 < 5%
    Vextras 247 < 5%
    IBM Silverpop Engage 235 < 5%
    Lead Liaison 214 < 5%
    SAS Marketing 208 < 5%
    Soundest 197 < 5%
    Aritic 169 < 5%
    eTrigue 168 < 5%
    Actito 140 < 5%
    Iterable 132 < 5%
    Vuture 129 < 5%
    RedPoint Global 127 < 5%
    Peerius 111 < 5%
    Salesforce.com Data.com 110 < 5%
    Genoo 105 < 5%
    LeadFormix 83 < 5%
    NetRefer 73 < 5%
    mapp Digital 63 < 5%
    Dialog Insight 61 < 5%
    Distribion 55 < 5%
    LoopFuse 49 < 5%
    Oracle Infinity 46 < 5%
    Brandmuscle 42 < 5%
    Brandbot 40 < 5%
    Acoustic Marketing Cloud 38 < 5%
    erxes 36 < 5%
    Visitor Queue 34 < 5%
    Zoho Marketing Automation 32 < 5%
    APSIS One 30 < 5%
    Scout Analytics 28 < 5%
    resulticks 26 < 5%
    Sendlane 25 < 5%
    Kizen 23 < 5%
    Route 18 < 5%
    βetaout 18 < 5%
    Deployteq 12 < 5%
    Ascent360 12 < 5%
    Foster Dynamic Self-Syndication 12 < 5%
    Contlo 11 < 5%
    Postano 6 < 5%

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