Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 131 products in the Marketing Automation category, and have found 1,277,199 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
HubSpot | 386,546 | 30% |
ActiveCampaign | 113,316 | 8% |
Adobe Dynamic Tag Management | 83,936 | 6% |
Yahoo Dot Tags | 82,812 | 6% |
Pardot | 58,841 | < 5% |
Omnisend | 47,488 | < 5% |
Campaign Monitor | 46,721 | < 5% |
Intercom | 46,661 | < 5% |
Tealium | 45,172 | < 5% |
Marketo | 39,440 | < 5% |
Ensighten | 30,825 | < 5% |
ClickFunnels | 29,241 | < 5% |
Infusionsoft | 22,326 | < 5% |
Drip | 19,859 | < 5% |
SharpSpring | 17,795 | < 5% |
Mautic | 15,620 | < 5% |
Eloqua | 14,381 | < 5% |
GetResponse | 14,334 | < 5% |
Autopilot | 8,722 | < 5% |
Demandforce | 8,674 | < 5% |
ClickDimensions | 8,392 | < 5% |
RD Station | 7,606 | < 5% |
Act-On | 7,206 | < 5% |
Yahoo Tag Manager | 6,869 | < 5% |
TagCommander | 6,014 | < 5% |
SALESmanago | 5,725 | < 5% |
dotdigital Engagement Cloud | 5,316 | < 5% |
Convertful | 4,138 | < 5% |
Adobe Campaign | 4,005 | < 5% |
Marsello | 3,756 | < 5% |
ActiveTrail | 3,669 | < 5% |
Silverpop | 3,656 | < 5% |
Adestra | 3,630 | < 5% |
SMSBump | 3,348 | < 5% |
Eggflow | 2,984 | < 5% |
eSputnik | 2,901 | < 5% |
Wishpond | 2,707 | < 5% |
Microsoft Dynamics 365 for Marketing | 2,598 | < 5% |
Netcore | 2,581 | < 5% |
BounceX | 2,537 | < 5% |
freshmarketer | 2,510 | < 5% |
Listrak | 2,424 | < 5% |
BowNow | 2,361 | < 5% |
Gist | 1,918 | < 5% |
MasterBase | 1,857 | < 5% |
Sarbacane | 1,803 | < 5% |
Clientify | 1,735 | < 5% |
leadlovers | 1,703 | < 5% |
ActiveDEMAND | 1,685 | < 5% |
ThriveHive | 1,576 | < 5% |
dotmailer | 1,463 | < 5% |
WebEngage | 1,459 | < 5% |
Maropost | 1,376 | < 5% |
1ShoppingCart | 1,374 | < 5% |
E-goi | 1,345 | < 5% |
Connectif | 1,298 | < 5% |
Exponea | 1,201 | < 5% |
Yandex Direct | 1,056 | < 5% |
ShoppingFeeder | 1,027 | < 5% |
Webtrekk | 1,025 | < 5% |
Delivra | 1,004 | < 5% |
Aprimo | 939 | < 5% |
Rule | 939 | < 5% |
eMarketeer | 892 | < 5% |
Emarsys | 774 | < 5% |
MyGuestlist | 733 | < 5% |
Rakuten Attribution | 707 | < 5% |
Oracle Marketing | 686 | < 5% |
Brief Your Market | 685 | < 5% |
ContactPigeon | 673 | < 5% |
Informz | 665 | < 5% |
ReSci (Retention Science) | 629 | < 5% |
Force24 | 615 | < 5% |
IntelliAd | 581 | < 5% |
LeadSquared | 573 | < 5% |
Satori | 572 | < 5% |
ShopMessage | 559 | < 5% |
Alterian | 547 | < 5% |
Net-Results | 540 | < 5% |
OutboundEngine | 534 | < 5% |
Ometria | 519 | < 5% |
EngageBay | 507 | < 5% |
SAP Marketing Cloud | 497 | < 5% |
HubSpot Marketing Hub | 414 | < 5% |
Listen360 | 414 | < 5% |
Act-On Software | 353 | < 5% |
Synerise | 345 | < 5% |
Mirabel Marketing Manager | 342 | < 5% |
SalesFUSION | 340 | < 5% |
Selligent | 327 | < 5% |
Jumplead | 319 | < 5% |
ShopiMind | 295 | < 5% |
WhatCounts | 287 | < 5% |
JoomConnect | 284 | < 5% |
Extole | 266 | < 5% |
Leadsius | 249 | < 5% |
Vextras | 244 | < 5% |
VBOUT | 242 | < 5% |
IBM Silverpop Engage | 237 | < 5% |
Lead Liaison | 215 | < 5% |
SAS Marketing | 201 | < 5% |
Soundest | 194 | < 5% |
eTrigue | 168 | < 5% |
Aritic | 168 | < 5% |
Iterable | 131 | < 5% |
Vuture | 123 | < 5% |
RedPoint Global | 119 | < 5% |
Salesforce.com Data.com | 112 | < 5% |
Peerius | 111 | < 5% |
Genoo | 108 | < 5% |
LeadFormix | 80 | < 5% |
mapp Digital | 56 | < 5% |
Distribion | 55 | < 5% |
LoopFuse | 49 | < 5% |
NetRefer | 42 | < 5% |
Oracle Infinity | 41 | < 5% |
Brandmuscle | 38 | < 5% |
erxes | 37 | < 5% |
Brandbot | 33 | < 5% |
Visitor Queue | 32 | < 5% |
Acoustic Marketing Cloud | 31 | < 5% |
APSIS One | 28 | < 5% |
Scout Analytics | 25 | < 5% |
resulticks | 25 | < 5% |
Kizen | 23 | < 5% |
Sendlane | 21 | < 5% |
βetaout | 19 | < 5% |
Route | 16 | < 5% |
Foster Dynamic Self-Syndication | 12 | < 5% |
Ascent360 | 9 | < 5% |
Postano | 5 | < 5% |