Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 142 products in the Marketing Automation category, and have found 1,241,484 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
HubSpot | 372,412 | 29% |
ActiveCampaign | 108,381 | 8% |
Yahoo Dot Tags | 88,403 | 7% |
Adobe Dynamic Tag Management | 82,294 | 6% |
Pardot | 56,066 | < 5% |
Omnisend | 45,769 | < 5% |
Campaign Monitor | 45,707 | < 5% |
Tealium | 45,619 | < 5% |
Intercom | 44,488 | < 5% |
Marketo | 37,674 | < 5% |
Ensighten | 30,034 | < 5% |
ClickFunnels | 24,743 | < 5% |
Infusionsoft | 21,165 | < 5% |
Drip | 19,107 | < 5% |
SharpSpring | 17,769 | < 5% |
Mautic | 14,979 | < 5% |
Eloqua | 13,593 | < 5% |
GetResponse | 13,559 | < 5% |
RD Station | 8,692 | < 5% |
Demandforce | 8,438 | < 5% |
Autopilot | 8,436 | < 5% |
ClickDimensions | 8,221 | < 5% |
Act-On | 6,965 | < 5% |
Yahoo Tag Manager | 6,878 | < 5% |
TagCommander | 5,805 | < 5% |
SALESmanago | 5,793 | < 5% |
dotdigital Engagement Cloud | 5,124 | < 5% |
Adobe Campaign | 4,052 | < 5% |
Convertful | 3,814 | < 5% |
Marsello | 3,603 | < 5% |
ActiveTrail | 3,545 | < 5% |
Adestra | 3,444 | < 5% |
SMSBump | 3,312 | < 5% |
Silverpop | 3,182 | < 5% |
Wishpond | 2,896 | < 5% |
eSputnik | 2,822 | < 5% |
Eggflow | 2,682 | < 5% |
Microsoft Dynamics 365 for Marketing | 2,556 | < 5% |
Netcore | 2,525 | < 5% |
BounceX | 2,495 | < 5% |
Listrak | 2,378 | < 5% |
BowNow | 2,315 | < 5% |
freshmarketer | 2,300 | < 5% |
WebEngage | 1,901 | < 5% |
MasterBase | 1,836 | < 5% |
Sarbacane | 1,834 | < 5% |
Gist | 1,825 | < 5% |
Clientify | 1,667 | < 5% |
ActiveDEMAND | 1,664 | < 5% |
leadlovers | 1,503 | < 5% |
dotmailer | 1,475 | < 5% |
ThriveHive | 1,394 | < 5% |
Maropost | 1,331 | < 5% |
1ShoppingCart | 1,321 | < 5% |
E-goi | 1,289 | < 5% |
Connectif | 1,271 | < 5% |
Exponea | 1,226 | < 5% |
Yandex Direct | 1,125 | < 5% |
ShoppingFeeder | 1,065 | < 5% |
Webtrekk | 1,015 | < 5% |
Rule | 993 | < 5% |
Delivra | 980 | < 5% |
eMarketeer | 882 | < 5% |
Aprimo | 835 | < 5% |
Emarsys | 758 | < 5% |
MyGuestlist | 716 | < 5% |
Rakuten Attribution | 713 | < 5% |
Informz | 699 | < 5% |
Brief Your Market | 681 | < 5% |
ContactPigeon | 659 | < 5% |
ReSci (Retention Science) | 647 | < 5% |
Oracle Marketing | 629 | < 5% |
Force24 | 604 | < 5% |
Satori | 582 | < 5% |
IntelliAd | 574 | < 5% |
ShopMessage | 567 | < 5% |
SAP Marketing Cloud | 565 | < 5% |
LeadSquared | 560 | < 5% |
Net-Results | 543 | < 5% |
HubSpot Marketing Hub | 522 | < 5% |
OutboundEngine | 521 | < 5% |
Ometria | 512 | < 5% |
EngageBay | 484 | < 5% |
Alterian | 458 | < 5% |
Listen360 | 403 | < 5% |
Synerise | 354 | < 5% |
Mirabel Marketing Manager | 347 | < 5% |
Selligent | 327 | < 5% |
Act-On Software | 316 | < 5% |
Jumplead | 305 | < 5% |
SalesFUSION | 303 | < 5% |
JoomConnect | 289 | < 5% |
ShopiMind | 285 | < 5% |
Extole | 259 | < 5% |
VBOUT | 255 | < 5% |
Vextras | 249 | < 5% |
Leadsius | 232 | < 5% |
Lead Liaison | 216 | < 5% |
Soundest | 193 | < 5% |
SAS Marketing | 192 | < 5% |
IBM Silverpop Engage | 191 | < 5% |
WhatCounts | 190 | < 5% |
Aritic | 163 | < 5% |
eTrigue | 154 | < 5% |
Actito | 148 | < 5% |
Vuture | 128 | < 5% |
RedPoint Global | 123 | < 5% |
Iterable | 120 | < 5% |
Peerius | 109 | < 5% |
Genoo | 103 | < 5% |
Salesforce.com Data.com | 100 | < 5% |
Dialog Insight | 68 | < 5% |
NetRefer | 66 | < 5% |
LeadFormix | 66 | < 5% |
mapp Digital | 62 | < 5% |
Oracle Infinity | 49 | < 5% |
LoopFuse | 45 | < 5% |
Distribion | 43 | < 5% |
Zoho Marketing Automation | 42 | < 5% |
Brandbot | 41 | < 5% |
Acoustic Marketing Cloud | 37 | < 5% |
Brandmuscle | 36 | < 5% |
erxes | 35 | < 5% |
Square Marketing | 35 | < 5% |
Visitor Queue | 33 | < 5% |
Hibu | 32 | < 5% |
resulticks | 29 | < 5% |
APSIS One | 29 | < 5% |
Sendlane | 27 | < 5% |
Kizen | 24 | < 5% |
Scout Analytics | 23 | < 5% |
Route | 19 | < 5% |
ReportGarden | 19 | < 5% |
Deployteq | 18 | < 5% |
automotiveMastermind | 14 | < 5% |
Ascent360 | 13 | < 5% |
Simplero | 13 | < 5% |
Contlo | 13 | < 5% |
Xtremepush | 11 | < 5% |
Foster Dynamic Self-Syndication | 11 | < 5% |
βetaout | 9 | < 5% |
Postano | 7 | < 5% |