Marketing Automation products

494,595 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 77 products in the Marketing Automation category, and have found 494,595 companies using these products.

Marketing Automation
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494,595
Companies using Marketing Automation
Marketing Automation

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Get targeted set of companies that use Marketing Automation products

Product Install base
(# of companies we found using this product)
Market Share (%)
HubSpot 86,036 17%
LiveRamp 71,736 14%
PubMatic 63,245 12%
Marketo 40,716 8%
Adobe Dynamic Tag Management 30,470 6%
Pardot 25,327 < 5%
Ensighten 21,004 < 5%
Infusionsoft 15,583 < 5%
Act-On 14,496 < 5%
Campaign Monitor 11,612 < 5%
ActiveCampaign 11,315 < 5%
Tealium 10,815 < 5%
Yahoo Dot Tags 9,939 < 5%
ReachLocal 9,587 < 5%
Eloqua 9,581 < 5%
Demandforce 7,758 < 5%
SharpSpring 7,551 < 5%
Drip 6,627 < 5%
ClickDimensions 4,847 < 5%
TagCommander 4,692 < 5%
Silverpop 4,162 < 5%
Autopilot 2,780 < 5%
Mautic 2,330 < 5%
Yahoo Tag Manager 1,940 < 5%
SALESmanago 1,533 < 5%
Adobe Campaign 1,523 < 5%
RD Stattion 1,417 < 5%
Delivra 1,012 < 5%
CallidusCloud 974 < 5%
Aprimo 877 < 5%
DiscoverOrg 858 < 5%
Bizible 855 < 5%
Webtrekk 791 < 5%
WebEngage 769 < 5%
Alterian 692 < 5%
Hatchbuck 642 < 5%
ActiveDEMAND 536 < 5%
LeadFormix 525 < 5%
SalesFUSION 510 < 5%
Oracle Marketing 499 < 5%
Rakuten Attribution 481 < 5%
dotmailer 456 < 5%
Net-Results 398 < 5%
LeadSquared 387 < 5%
Act-On Software 352 < 5%
Influitive 309 < 5%
IntelliAd 293 < 5%
IBM Silverpop Engage 263 < 5%
MyGuestlist 263 < 5%
Callidus 258 < 5%
Salesforce.com Data.com 235 < 5%
Ometria 233 < 5%
Azalead 226 < 5%
Leadsius 197 < 5%
E-goi 191 < 5%
Informz 187 < 5%
ReSci (Retention Science) 152 < 5%
eTrigue 150 < 5%
LoopFuse 148 < 5%
Microsoft Dynamics 365 for Marketing 137 < 5%
ContactPigeon 131 < 5%
Extole 127 < 5%
Lead Liaison 101 < 5%
NotifyVisitors 100 < 5%
Peerius 91 < 5%
Plumb5 89 < 5%
Lattice Engines 68 < 5%
Scout Analytics 56 < 5%
RedPoint Global 50 < 5%
INBOX25 50 < 5%
SimplyCast 49 < 5%
Blueshift 48 < 5%
Iterable 43 < 5%
Gamooga 41 < 5%
CrowdTwist 28 < 5%
Smart Focus 26 < 5%
KEVY 19 < 5%