Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 111 products in the Marketing Automation category, and have found 493,768 companies using these products.
Product | Install base (# of companies we found using this product) |
Market Share (%) |
---|---|---|
HubSpot | 129,882 | 26% |
Marketo | 45,624 | 9% |
Adobe Dynamic Tag Management | 37,068 | 7% |
Pardot | 34,095 | 6% |
ActiveCampaign | 25,126 | < 5% |
Campaign Monitor | 24,981 | < 5% |
Ensighten | 21,627 | < 5% |
Tealium | 17,345 | < 5% |
Infusionsoft | 16,310 | < 5% |
Act-On | 14,260 | < 5% |
Yahoo Dot Tags | 12,877 | < 5% |
Eloqua | 11,959 | < 5% |
Drip | 9,480 | < 5% |
Omnisend | 9,284 | < 5% |
SharpSpring | 9,127 | < 5% |
Demandforce | 7,847 | < 5% |
ClickDimensions | 5,983 | < 5% |
Mautic | 5,653 | < 5% |
Autopilot | 4,609 | < 5% |
Silverpop | 4,023 | < 5% |
Yahoo Tag Manager | 3,125 | < 5% |
TagCommander | 2,433 | < 5% |
SALESmanago | 2,222 | < 5% |
Adobe Campaign | 2,159 | < 5% |
RD Station | 1,945 | < 5% |
RD Stattion | 1,637 | < 5% |
ActiveTrail | 1,611 | < 5% |
dotdigital Engagement Cloud | 1,574 | < 5% |
Netcore | 1,357 | < 5% |
freshmarketer | 1,228 | < 5% |
Marsello | 1,191 | < 5% |
ThriveHive | 1,115 | < 5% |
Sarbacane | 1,099 | < 5% |
MasterBase | 1,087 | < 5% |
Aprimo | 1,050 | < 5% |
Delivra | 1,017 | < 5% |
BounceX | 940 | < 5% |
dotmailer | 822 | < 5% |
Alterian | 760 | < 5% |
Oracle Marketing | 661 | < 5% |
WebEngage | 661 | < 5% |
ActiveDEMAND | 650 | < 5% |
Maropost | 624 | < 5% |
Convertful | 583 | < 5% |
Webtrekk | 582 | < 5% |
SAS Marketing | 544 | < 5% |
SalesFUSION | 543 | < 5% |
LeadFormix | 536 | < 5% |
Eggflow | 502 | < 5% |
eSputnik | 450 | < 5% |
E-goi | 443 | < 5% |
Informz | 435 | < 5% |
Act-On Software | 433 | < 5% |
eMarketeer | 433 | < 5% |
Gist | 433 | < 5% |
BowNow | 425 | < 5% |
Rakuten Attribution | 403 | < 5% |
Net-Results | 370 | < 5% |
LeadSquared | 358 | < 5% |
ShoppingFeeder | 350 | < 5% |
MyGuestlist | 341 | < 5% |
IntelliAd | 320 | < 5% |
ShopMessage | 308 | < 5% |
IBM Silverpop Engage | 307 | < 5% |
Salesforce.com Data.com | 305 | < 5% |
Exponea | 277 | < 5% |
Ometria | 275 | < 5% |
Rule | 274 | < 5% |
OutboundEngine | 269 | < 5% |
Callidus | 267 | < 5% |
Listen360 | 250 | < 5% |
Connectif | 245 | < 5% |
Brief Your Market | 224 | < 5% |
Selligent | 218 | < 5% |
Force24 | 215 | < 5% |
leadlovers | 206 | < 5% |
ReSci (Retention Science) | 206 | < 5% |
Jumplead | 196 | < 5% |
Satori | 192 | < 5% |
JoomConnect | 184 | < 5% |
ShopiMind | 181 | < 5% |
ContactPigeon | 179 | < 5% |
Microsoft Dynamics 365 for Marketing | 176 | < 5% |
Extole | 155 | < 5% |
eTrigue | 152 | < 5% |
LoopFuse | 148 | < 5% |
Clientify | 144 | < 5% |
Leadsius | 142 | < 5% |
SMSBump | 142 | < 5% |
Mirabel Marketing Manager | 133 | < 5% |
Lead Liaison | 122 | < 5% |
Aritic | 100 | < 5% |
VBOUT | 96 | < 5% |
Plumb5 | 87 | < 5% |
EngageBay | 79 | < 5% |
Genoo | 74 | < 5% |
RedPoint Global | 70 | < 5% |
Vuture | 63 | < 5% |
Scout Analytics | 62 | < 5% |
Peerius | 62 | < 5% |
SimplyCast | 55 | < 5% |
INBOX25 | 52 | < 5% |
Blueshift | 48 | < 5% |
Iterable | 46 | < 5% |
Gamooga | 42 | < 5% |
Brandmuscle | 25 | < 5% |
βetaout | 23 | < 5% |
Real Magnet | 23 | < 5% |
Smart Focus | 21 | < 5% |
KEVY | 20 | < 5% |
mapp Digital | 16 | < 5% |