Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 115 products in the Marketing Automation category, and have found 559,964 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
HubSpot | 129,821 | 23% |
Marketo | 51,464 | 9% |
Pardot | 49,072 | 8% |
Omnisend | 38,047 | 6% |
Adobe Dynamic Tag Management | 33,335 | < 5% |
Ensighten | 28,847 | < 5% |
ActiveCampaign | 28,440 | < 5% |
Campaign Monitor | 25,489 | < 5% |
Tealium | 16,733 | < 5% |
Act-On | 16,119 | < 5% |
Infusionsoft | 15,460 | < 5% |
Eloqua | 14,159 | < 5% |
Yahoo Dot Tags | 12,736 | < 5% |
SharpSpring | 9,111 | < 5% |
Demandforce | 7,470 | < 5% |
Drip | 6,855 | < 5% |
Mautic | 5,783 | < 5% |
ClickDimensions | 5,699 | < 5% |
Autopilot | 5,670 | < 5% |
Silverpop | 4,546 | < 5% |
Convertful | 2,999 | < 5% |
Yahoo Tag Manager | 2,788 | < 5% |
TagCommander | 2,347 | < 5% |
Adobe Campaign | 2,258 | < 5% |
RD Station | 2,195 | < 5% |
SALESmanago | 2,180 | < 5% |
dotdigital Engagement Cloud | 2,017 | < 5% |
freshmarketer | 1,838 | < 5% |
BounceX | 1,781 | < 5% |
ActiveTrail | 1,618 | < 5% |
RD Stattion | 1,576 | < 5% |
Netcore | 1,369 | < 5% |
ActiveDEMAND | 1,199 | < 5% |
Marsello | 1,081 | < 5% |
E-goi | 1,075 | < 5% |
Sarbacane | 1,072 | < 5% |
ThriveHive | 1,066 | < 5% |
MasterBase | 1,059 | < 5% |
Aprimo | 1,029 | < 5% |
Delivra | 997 | < 5% |
Rakuten Attribution | 931 | < 5% |
eMarketeer | 779 | < 5% |
dotmailer | 768 | < 5% |
Alterian | 711 | < 5% |
WebEngage | 683 | < 5% |
Oracle Marketing | 655 | < 5% |
ShopMessage | 639 | < 5% |
Eggflow | 590 | < 5% |
ReSci (Retention Science) | 580 | < 5% |
LeadSquared | 578 | < 5% |
Net-Results | 570 | < 5% |
Force24 | 568 | < 5% |
Webtrekk | 559 | < 5% |
SalesFUSION | 552 | < 5% |
Maropost | 548 | < 5% |
BowNow | 546 | < 5% |
SAS Marketing | 539 | < 5% |
eSputnik | 507 | < 5% |
Gist | 501 | < 5% |
LeadFormix | 474 | < 5% |
Act-On Software | 461 | < 5% |
OutboundEngine | 431 | < 5% |
Informz | 387 | < 5% |
ShoppingFeeder | 353 | < 5% |
Salesforce.com Data.com | 344 | < 5% |
MyGuestlist | 330 | < 5% |
IntelliAd | 310 | < 5% |
EngageBay | 309 | < 5% |
IBM Silverpop Engage | 308 | < 5% |
Rule | 286 | < 5% |
Exponea | 284 | < 5% |
Ometria | 273 | < 5% |
Synerise | 265 | < 5% |
Callidus | 248 | < 5% |
Connectif | 247 | < 5% |
Lead Liaison | 241 | < 5% |
Listen360 | 233 | < 5% |
Brief Your Market | 232 | < 5% |
Selligent | 216 | < 5% |
Satori | 214 | < 5% |
leadlovers | 192 | < 5% |
Jumplead | 192 | < 5% |
eTrigue | 189 | < 5% |
ShopiMind | 186 | < 5% |
JoomConnect | 184 | < 5% |
Microsoft Dynamics 365 for Marketing | 176 | < 5% |
ContactPigeon | 173 | < 5% |
SMSBump | 156 | < 5% |
Clientify | 149 | < 5% |
Extole | 149 | < 5% |
Leadsius | 140 | < 5% |
LoopFuse | 137 | < 5% |
Mirabel Marketing Manager | 126 | < 5% |
Peerius | 113 | < 5% |
Genoo | 107 | < 5% |
VBOUT | 106 | < 5% |
Aritic | 100 | < 5% |
Plumb5 | 84 | < 5% |
RedPoint Global | 83 | < 5% |
Scout Analytics | 67 | < 5% |
Vuture | 62 | < 5% |
Iterable | 53 | < 5% |
SimplyCast | 52 | < 5% |
INBOX25 | 51 | < 5% |
Blueshift | 47 | < 5% |
Gamooga | 41 | < 5% |
βetaout | 30 | < 5% |
mapp Digital | 29 | < 5% |
Brandmuscle | 26 | < 5% |
Foster Dynamic Self-Syndication | 22 | < 5% |
Smart Focus | 20 | < 5% |
KEVY | 20 | < 5% |
Real Magnet | 20 | < 5% |
Visitor Queue | 17 | < 5% |
resulticks | 15 | < 5% |