Marketing Automation products

517,019 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 77 products in the Marketing Automation category, and have found 517,019 companies using these products.

Marketing Automation
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517,019
Companies using Marketing Automation
Marketing Automation

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Get targeted set of companies that use Marketing Automation products

Product Install base
(# of companies we found using this product)
Market Share (%)
HubSpot 91,015 17%
LiveRamp 70,184 13%
PubMatic 70,126 13%
Marketo 41,367 8%
Adobe Dynamic Tag Management 30,599 < 5%
Pardot 25,453 < 5%
Ensighten 21,419 < 5%
Infusionsoft 16,955 < 5%
Act-On 15,471 < 5%
Yahoo Dot Tags 13,948 < 5%
Tealium 11,714 < 5%
Campaign Monitor 11,692 < 5%
ActiveCampaign 11,484 < 5%
Eloqua 10,010 < 5%
ReachLocal 9,688 < 5%
Demandforce 8,921 < 5%
SharpSpring 7,576 < 5%
Drip 6,731 < 5%
TagCommander 4,858 < 5%
ClickDimensions 4,826 < 5%
Silverpop 4,453 < 5%
Autopilot 2,865 < 5%
Yahoo Tag Manager 2,031 < 5%
RD Stattion 1,667 < 5%
SALESmanago 1,581 < 5%
Adobe Campaign 1,529 < 5%
dotmailer 1,513 < 5%
Mautic 1,285 < 5%
CallidusCloud 1,064 < 5%
Delivra 969 < 5%
Aprimo 876 < 5%
DiscoverOrg 853 < 5%
Webtrekk 847 < 5%
WebEngage 844 < 5%
Bizible 779 < 5%
Hatchbuck 721 < 5%
Alterian 707 < 5%
SalesFUSION 571 < 5%
LeadFormix 527 < 5%
ActiveDEMAND 515 < 5%
Oracle Marketing 501 < 5%
Rakuten Attribution 498 < 5%
Net-Results 467 < 5%
LeadSquared 401 < 5%
Act-On Software 349 < 5%
Influitive 332 < 5%
IntelliAd 275 < 5%
MyGuestlist 269 < 5%
IBM Silverpop Engage 267 < 5%
Callidus 260 < 5%
Salesforce.com Data.com 233 < 5%
Azalead 230 < 5%
Ometria 229 < 5%
Leadsius 217 < 5%
E-goi 215 < 5%
Extole 202 < 5%
eTrigue 184 < 5%
Informz 181 < 5%
LoopFuse 157 < 5%
ReSci (Retention Science) 151 < 5%
Microsoft Dynamics 365 for Marketing 137 < 5%
ContactPigeon 124 < 5%
NotifyVisitors 119 < 5%
Lead Liaison 114 < 5%
Peerius 104 < 5%
Plumb5 89 < 5%
Lattice Engines 69 < 5%
Scout Analytics 56 < 5%
INBOX25 52 < 5%
RedPoint Global 49 < 5%
SimplyCast 49 < 5%
Blueshift 47 < 5%
Iterable 43 < 5%
Gamooga 41 < 5%
CrowdTwist 30 < 5%
Smart Focus 26 < 5%
KEVY 18 < 5%