Marketing Automation products

347,741 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 72 products in the Marketing Automation category, and have found 347,741 companies using these products.

Marketing Automation
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347,741
Companies using Marketing Automation
Marketing Automation

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Get targeted set of companies that use Marketing Automation products

Product Install base
(# of companies we found using this product)
Market Share (%)
HubSpot 87,227 25%
Marketo 39,849 11%
Adobe Dynamic Tag Management 27,831 8%
Pardot 26,349 7%
Ensighten 20,847 < 5%
Act-On 14,582 < 5%
Infusionsoft 14,187 < 5%
Campaign Monitor 11,298 < 5%
ActiveCampaign 11,067 < 5%
Tealium 10,888 < 5%
Eloqua 9,377 < 5%
Yahoo Dot Tags 9,155 < 5%
Demandforce 8,732 < 5%
SharpSpring 8,201 < 5%
Drip 6,306 < 5%
ClickDimensions 5,084 < 5%
TagCommander 4,672 < 5%
Silverpop 4,169 < 5%
Autopilot 2,944 < 5%
Omnisend 2,449 < 5%
Mautic 2,229 < 5%
Yahoo Tag Manager 1,659 < 5%
Adobe Campaign 1,493 < 5%
SALESmanago 1,421 < 5%
RD Stattion 1,390 < 5%
dotmailer 1,057 < 5%
Delivra 1,017 < 5%
ThriveHive 947 < 5%
Aprimo 845 < 5%
WebEngage 812 < 5%
Webtrekk 690 < 5%
Alterian 675 < 5%
ActiveDEMAND 578 < 5%
SalesFUSION 541 < 5%
LeadFormix 506 < 5%
Oracle Marketing 506 < 5%
Rakuten Attribution 459 < 5%
SAS Marketing 436 < 5%
LeadSquared 416 < 5%
Net-Results 408 < 5%
Act-On Software 351 < 5%
Maropost 290 < 5%
IntelliAd 263 < 5%
MyGuestlist 257 < 5%
IBM Silverpop Engage 253 < 5%
Callidus 251 < 5%
Salesforce.com Data.com 238 < 5%
Ometria 223 < 5%
Informz 205 < 5%
E-goi 185 < 5%
eTrigue 174 < 5%
Leadsius 169 < 5%
Selligent 158 < 5%
Extole 155 < 5%
LoopFuse 145 < 5%
ReSci (Retention Science) 145 < 5%
Microsoft Dynamics 365 for Marketing 140 < 5%
ContactPigeon 122 < 5%
Lead Liaison 94 < 5%
Plumb5 85 < 5%
Peerius 80 < 5%
Genoo 59 < 5%
Scout Analytics 56 < 5%
RedPoint Global 55 < 5%
INBOX25 48 < 5%
Blueshift 47 < 5%
Iterable 42 < 5%
SimplyCast 41 < 5%
Gamooga 38 < 5%
RD Station 31 < 5%
Smart Focus 23 < 5%
KEVY 19 < 5%