Marketing Automation products

395,280 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 78 products in the Marketing Automation category, and have found 395,280 companies using these products.

Marketing Automation
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395,280
Companies using Marketing Automation
Marketing Automation

Target customers using Marketing Automation products to accomplish your sales and marketing goals.

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Get targeted set of companies that use Marketing Automation products

Product Install base
(# of companies we found using this product)
Market Share (%)
HubSpot 95,140 24%
Marketo 44,004 11%
Adobe Dynamic Tag Management 36,247 9%
Pardot 29,432 7%
Ensighten 22,044 < 5%
Infusionsoft 17,408 < 5%
Act-On 15,914 < 5%
Tealium 13,067 < 5%
ActiveCampaign 12,772 < 5%
Campaign Monitor 12,550 < 5%
Eloqua 11,970 < 5%
Yahoo Dot Tags 10,913 < 5%
Demandforce 9,126 < 5%
SharpSpring 8,918 < 5%
Drip 7,592 < 5%
ClickDimensions 5,447 < 5%
TagCommander 5,250 < 5%
Silverpop 4,773 < 5%
Autopilot 3,235 < 5%
Omnisend 2,766 < 5%
Mautic 2,536 < 5%
Yahoo Tag Manager 2,235 < 5%
Adobe Campaign 2,048 < 5%
SALESmanago 1,812 < 5%
RD Stattion 1,620 < 5%
dotmailer 1,187 < 5%
Delivra 1,035 < 5%
Aprimo 1,028 < 5%
ThriveHive 1,020 < 5%
WebEngage 934 < 5%
Webtrekk 883 < 5%
Alterian 761 < 5%
Oracle Marketing 619 < 5%
ActiveDEMAND 616 < 5%
SalesFUSION 612 < 5%
LeadFormix 541 < 5%
SAS Marketing 534 < 5%
Rakuten Attribution 523 < 5%
Net-Results 458 < 5%
LeadSquared 449 < 5%
Act-On Software 417 < 5%
Maropost 347 < 5%
IntelliAd 340 < 5%
Salesforce.com Data.com 296 < 5%
IBM Silverpop Engage 296 < 5%
MyGuestlist 282 < 5%
Callidus 266 < 5%
Ometria 246 < 5%
E-goi 225 < 5%
Informz 220 < 5%
Leadsius 197 < 5%
eTrigue 192 < 5%
Selligent 188 < 5%
Extole 182 < 5%
Microsoft Dynamics 365 for Marketing 169 < 5%
ReSci (Retention Science) 157 < 5%
LoopFuse 155 < 5%
ContactPigeon 144 < 5%
Lead Liaison 101 < 5%
Peerius 100 < 5%
Plumb5 86 < 5%
RedPoint Global 67 < 5%
Genoo 64 < 5%
Scout Analytics 63 < 5%
RD Station 55 < 5%
SimplyCast 54 < 5%
INBOX25 50 < 5%
Iterable 49 < 5%
Blueshift 47 < 5%
Gamooga 42 < 5%
BounceX 26 < 5%
Brandmuscle 23 < 5%
Real Magnet 22 < 5%
Smart Focus 21 < 5%
KEVY 21 < 5%
Exponea 18 < 5%
βetaout 18 < 5%
mapp Digital 15 < 5%