Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 118 products in the Marketing Automation category, and have found 1,047,868 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
HubSpot | 324,911 | 31% |
ActiveCampaign | 82,856 | 7% |
Adobe Dynamic Tag Management | 74,877 | 7% |
Marketo | 58,890 | < 5% |
Pardot | 58,527 | < 5% |
Yahoo Dot Tags | 48,190 | < 5% |
Campaign Monitor | 42,421 | < 5% |
Tealium | 40,023 | < 5% |
Omnisend | 37,001 | < 5% |
Ensighten | 32,076 | < 5% |
Infusionsoft | 26,580 | < 5% |
Eloqua | 18,738 | < 5% |
SharpSpring | 17,536 | < 5% |
Drip | 17,263 | < 5% |
Act-On | 16,923 | < 5% |
Mautic | 12,901 | < 5% |
Demandforce | 11,413 | < 5% |
Autopilot | 8,381 | < 5% |
ClickDimensions | 8,171 | < 5% |
RD Station | 6,948 | < 5% |
TagCommander | 6,368 | < 5% |
Yahoo Tag Manager | 5,614 | < 5% |
Silverpop | 5,447 | < 5% |
SALESmanago | 5,182 | < 5% |
Adobe Campaign | 4,545 | < 5% |
dotdigital Engagement Cloud | 4,517 | < 5% |
SMSBump | 3,678 | < 5% |
Convertful | 3,211 | < 5% |
Marsello | 3,209 | < 5% |
ActiveTrail | 3,119 | < 5% |
freshmarketer | 2,614 | < 5% |
Eggflow | 2,486 | < 5% |
BounceX | 2,349 | < 5% |
eSputnik | 2,212 | < 5% |
WebEngage | 2,133 | < 5% |
Netcore | 2,091 | < 5% |
dotmailer | 1,768 | < 5% |
Microsoft Dynamics 365 for Marketing | 1,704 | < 5% |
Sarbacane | 1,703 | < 5% |
ThriveHive | 1,633 | < 5% |
MasterBase | 1,631 | < 5% |
RD Stattion | 1,553 | < 5% |
Gist | 1,352 | < 5% |
BowNow | 1,306 | < 5% |
ActiveDEMAND | 1,259 | < 5% |
Aprimo | 1,248 | < 5% |
Webtrekk | 1,236 | < 5% |
E-goi | 1,122 | < 5% |
leadlovers | 1,088 | < 5% |
Delivra | 1,083 | < 5% |
Rakuten Attribution | 1,023 | < 5% |
Maropost | 996 | < 5% |
Oracle Marketing | 974 | < 5% |
ShoppingFeeder | 916 | < 5% |
Alterian | 857 | < 5% |
Connectif | 819 | < 5% |
eMarketeer | 796 | < 5% |
Rule | 748 | < 5% |
Exponea | 737 | < 5% |
Clientify | 736 | < 5% |
IntelliAd | 678 | < 5% |
MyGuestlist | 667 | < 5% |
Net-Results | 660 | < 5% |
SalesFUSION | 659 | < 5% |
LeadSquared | 643 | < 5% |
Informz | 627 | < 5% |
ReSci (Retention Science) | 615 | < 5% |
ShopMessage | 605 | < 5% |
Force24 | 595 | < 5% |
SAS Marketing | 558 | < 5% |
ContactPigeon | 532 | < 5% |
Act-On Software | 530 | < 5% |
LeadFormix | 477 | < 5% |
OutboundEngine | 473 | < 5% |
Brief Your Market | 464 | < 5% |
Ometria | 459 | < 5% |
Satori | 456 | < 5% |
Selligent | 382 | < 5% |
Listen360 | 376 | < 5% |
EngageBay | 366 | < 5% |
Salesforce.com Data.com | 337 | < 5% |
Jumplead | 337 | < 5% |
IBM Silverpop Engage | 337 | < 5% |
Leadsius | 334 | < 5% |
Synerise | 333 | < 5% |
Extole | 312 | < 5% |
ShopiMind | 305 | < 5% |
Mirabel Marketing Manager | 260 | < 5% |
JoomConnect | 255 | < 5% |
VBOUT | 245 | < 5% |
Callidus | 236 | < 5% |
eTrigue | 232 | < 5% |
Lead Liaison | 218 | < 5% |
Aritic | 172 | < 5% |
Iterable | 159 | < 5% |
LoopFuse | 154 | < 5% |
Peerius | 130 | < 5% |
Genoo | 107 | < 5% |
Vuture | 105 | < 5% |
RedPoint Global | 95 | < 5% |
Plumb5 | 82 | < 5% |
Scout Analytics | 80 | < 5% |
mapp Digital | 58 | < 5% |
SimplyCast | 55 | < 5% |
Blueshift | 48 | < 5% |
INBOX25 | 47 | < 5% |
Brandmuscle | 39 | < 5% |
Gamooga | 39 | < 5% |
Visitor Queue | 37 | < 5% |
erxes | 32 | < 5% |
βetaout | 27 | < 5% |
Oracle Infinity | 27 | < 5% |
Foster Dynamic Self-Syndication | 23 | < 5% |
Smart Focus | 23 | < 5% |
Real Magnet | 22 | < 5% |
resulticks | 21 | < 5% |
KEVY | 20 | < 5% |
Postano | 14 | < 5% |