Marketing Automation products

1,247,486 Companies

What is Marketing Automation?


Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.

Market Share of Marketing Automation products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Automation products and technologies. We track 139 products in the Marketing Automation category, and have found 1,247,486 companies using these products.

Marketing Automation
Marketing Automation
1,247,486
Companies using Marketing Automation
Marketing Automation
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    Product Install base
    # of companies we found using this product
    Market Share
    HubSpot 374,247 30%
    ActiveCampaign 109,077 8%
    Yahoo Dot Tags 88,647 7%
    Adobe Dynamic Tag Management 82,665 6%
    Pardot 56,362 < 5%
    Omnisend 46,075 < 5%
    Campaign Monitor 45,907 < 5%
    Tealium 45,772 < 5%
    Intercom 44,677 < 5%
    Marketo 37,808 < 5%
    Ensighten 30,148 < 5%
    ClickFunnels 24,907 < 5%
    Infusionsoft 21,283 < 5%
    Drip 19,189 < 5%
    SharpSpring 17,851 < 5%
    Mautic 15,031 < 5%
    GetResponse 13,659 < 5%
    Eloqua 13,638 < 5%
    RD Station 8,744 < 5%
    Demandforce 8,477 < 5%
    Autopilot 8,469 < 5%
    ClickDimensions 8,237 < 5%
    Act-On 7,009 < 5%
    Yahoo Tag Manager 6,904 < 5%
    TagCommander 5,859 < 5%
    SALESmanago 5,815 < 5%
    dotdigital Engagement Cloud 5,156 < 5%
    Adobe Campaign 4,068 < 5%
    Convertful 3,881 < 5%
    Marsello 3,624 < 5%
    ActiveTrail 3,563 < 5%
    Adestra 3,458 < 5%
    SMSBump 3,320 < 5%
    Silverpop 3,192 < 5%
    Wishpond 2,925 < 5%
    eSputnik 2,825 < 5%
    Eggflow 2,706 < 5%
    Microsoft Dynamics 365 for Marketing 2,574 < 5%
    Netcore 2,541 < 5%
    BounceX 2,497 < 5%
    Listrak 2,376 < 5%
    BowNow 2,320 < 5%
    freshmarketer 2,311 < 5%
    WebEngage 1,909 < 5%
    Sarbacane 1,844 < 5%
    MasterBase 1,839 < 5%
    Gist 1,829 < 5%
    Clientify 1,679 < 5%
    ActiveDEMAND 1,666 < 5%
    leadlovers 1,534 < 5%
    ThriveHive 1,494 < 5%
    dotmailer 1,478 < 5%
    Maropost 1,343 < 5%
    1ShoppingCart 1,329 < 5%
    E-goi 1,302 < 5%
    Connectif 1,279 < 5%
    Exponea 1,232 < 5%
    Yandex Direct 1,132 < 5%
    ShoppingFeeder 1,076 < 5%
    Webtrekk 1,021 < 5%
    Rule 994 < 5%
    Delivra 979 < 5%
    eMarketeer 883 < 5%
    Aprimo 834 < 5%
    Emarsys 758 < 5%
    MyGuestlist 714 < 5%
    Rakuten Attribution 713 < 5%
    Informz 701 < 5%
    Brief Your Market 681 < 5%
    ContactPigeon 659 < 5%
    ReSci (Retention Science) 648 < 5%
    Oracle Marketing 629 < 5%
    Force24 604 < 5%
    Satori 583 < 5%
    ShopMessage 576 < 5%
    IntelliAd 574 < 5%
    SAP Marketing Cloud 567 < 5%
    LeadSquared 558 < 5%
    Net-Results 548 < 5%
    HubSpot Marketing Hub 525 < 5%
    OutboundEngine 519 < 5%
    Ometria 509 < 5%
    EngageBay 490 < 5%
    Alterian 458 < 5%
    Listen360 404 < 5%
    Synerise 355 < 5%
    Mirabel Marketing Manager 346 < 5%
    Selligent 328 < 5%
    Act-On Software 315 < 5%
    Jumplead 308 < 5%
    SalesFUSION 303 < 5%
    JoomConnect 291 < 5%
    ShopiMind 286 < 5%
    Extole 263 < 5%
    VBOUT 253 < 5%
    Vextras 247 < 5%
    Leadsius 233 < 5%
    Lead Liaison 216 < 5%
    WhatCounts 207 < 5%
    SAS Marketing 195 < 5%
    IBM Silverpop Engage 193 < 5%
    Soundest 189 < 5%
    Aritic 166 < 5%
    eTrigue 155 < 5%
    Actito 149 < 5%
    Vuture 131 < 5%
    RedPoint Global 123 < 5%
    Iterable 120 < 5%
    Peerius 109 < 5%
    Genoo 105 < 5%
    Salesforce.com Data.com 100 < 5%
    Dialog Insight 69 < 5%
    LeadFormix 66 < 5%
    NetRefer 65 < 5%
    mapp Digital 61 < 5%
    Oracle Infinity 50 < 5%
    LoopFuse 45 < 5%
    Distribion 43 < 5%
    Zoho Marketing Automation 42 < 5%
    Brandbot 40 < 5%
    Acoustic Marketing Cloud 37 < 5%
    erxes 36 < 5%
    Brandmuscle 35 < 5%
    Square Marketing 35 < 5%
    Visitor Queue 33 < 5%
    resulticks 30 < 5%
    APSIS One 29 < 5%
    Sendlane 27 < 5%
    Kizen 24 < 5%
    Scout Analytics 23 < 5%
    Route 19 < 5%
    ReportGarden 19 < 5%
    Deployteq 17 < 5%
    automotiveMastermind 15 < 5%
    Ascent360 13 < 5%
    Contlo 12 < 5%
    Foster Dynamic Self-Syndication 11 < 5%
    βetaout 9 < 5%
    Postano 7 < 5%

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