Email marketing is directly marketing a commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Social media marketing is the use of social media to market a product or service. Companies address several stakeholders through social media marketing including (potential) customers, (potential) employees, journalists, bloggers, and the general public.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Email & Social Media Marketing products and technologies. We track 220 products in the Email & Social Media Marketing category, and have found 3,516,590 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
MailChimp | 1,547,350 | 44% |
AddThis | 521,741 | 14% |
LinkedIn Marketing Solutions | 224,985 | 6% |
SendinBlue | 192,959 | < 5% |
Klaviyo | 169,824 | < 5% |
Constant Contact | 126,218 | < 5% |
MailerLite | 98,545 | < 5% |
Hootsuite | 49,238 | < 5% |
Sumo | 40,547 | < 5% |
Metricool | 39,962 | < 5% |
BotHelp | 35,883 | < 5% |
Aweber | 30,293 | < 5% |
VerticalResponse | 28,253 | < 5% |
Acymailing | 26,656 | < 5% |
ConvertKit | 24,612 | < 5% |
ExactTarget | 24,460 | < 5% |
SendPulse | 22,300 | < 5% |
facebook for business | 19,206 | < 5% |
CleverReach | 15,309 | < 5% |
Sojern | 14,606 | < 5% |
GetResponse | 14,162 | < 5% |
Salesforce.com Marketing Cloud | 12,939 | < 5% |
MailUp | 11,950 | < 5% |
Sprout Social | 11,599 | < 5% |
iContact | 11,177 | < 5% |
UniSender | 11,098 | < 5% |
Emma | 10,704 | < 5% |
Sender | 8,049 | < 5% |
Buffer | 7,864 | < 5% |
Moosend | 7,737 | < 5% |
Bazaarvoice | 7,656 | < 5% |
TweetDeck | 4,887 | < 5% |
OneAll | 4,836 | < 5% |
Mad Mimi | 4,595 | < 5% |
Acumbamail | 4,439 | < 5% |
SmartEmailing | 4,323 | < 5% |
OXI Social Login | 4,293 | < 5% |
Your Mailing List Provider | 4,217 | < 5% |
Doppler | 4,125 | < 5% |
Brandwatch | 3,763 | < 5% |
Adestra | 3,605 | < 5% |
GetSocial | 3,513 | < 5% |
Cision | 3,426 | < 5% |
Springbot | 3,166 | < 5% |
emBlue | 3,125 | < 5% |
Benchmark Email | 3,021 | < 5% |
Sailthru | 3,001 | < 5% |
JangoMail | 2,780 | < 5% |
Customer.io | 2,728 | < 5% |
Listrak | 2,492 | < 5% |
Bronto Software | 2,447 | < 5% |
Crimson Hexagon | 2,433 | < 5% |
Flexmail | 2,425 | < 5% |
Responsys | 2,382 | < 5% |
NiceJob | 2,354 | < 5% |
LiveIntent | 2,156 | < 5% |
Salesforce.com Radian6 | 2,133 | < 5% |
LianaMailer | 2,030 | < 5% |
FreshMail | 1,989 | < 5% |
Robly | 1,883 | < 5% |
CyberImpact | 1,690 | < 5% |
Crossware | 1,635 | < 5% |
Mailigen | 1,629 | < 5% |
Sysomos | 1,558 | < 5% |
Flockler | 1,522 | < 5% |
Curalate | 1,510 | < 5% |
Spredfast | 1,489 | < 5% |
MailCamp | 1,313 | < 5% |
SmartrMail | 1,254 | < 5% |
CueNote | 1,222 | < 5% |
AgoraPulse | 1,209 | < 5% |
Opensense | 1,198 | < 5% |
Mailpro | 1,139 | < 5% |
Khoros | 1,080 | < 5% |
Copernica | 1,060 | < 5% |
BlueHornet | 1,043 | < 5% |
MessageGears | 1,038 | < 5% |
Oktopost | 1,037 | < 5% |
Storify | 1,030 | < 5% |
emailmanager | 977 | < 5% |
Audiense | 932 | < 5% |
Ubivox | 907 | < 5% |
Cakemail | 906 | < 5% |
CoffeeCup Responsive Email Designer | 858 | < 5% |
BuzzSumo | 856 | < 5% |
SqualoMail | 792 | < 5% |
Poppulo | 738 | < 5% |
Linqia | 717 | < 5% |
Salesforce Marketing Cloud Email | 696 | < 5% |
Iconosquare | 685 | < 5% |
Simply Measured | 682 | < 5% |
Stackla | 673 | < 5% |
LeadSlide | 642 | < 5% |
Loomly | 598 | < 5% |
Ahalogy | 587 | < 5% |
Mail Komplet | 539 | < 5% |
TapInfluence | 535 | < 5% |
Sendible | 520 | < 5% |
Synthesio | 478 | < 5% |
Lyris | 456 | < 5% |
Brand24 | 453 | < 5% |
WordFly | 451 | < 5% |
Twitter Counter | 426 | < 5% |
Zoho Campaigns | 425 | < 5% |
BrandBacker | 425 | < 5% |
Influenster | 424 | < 5% |
inxmail | 415 | < 5% |
Sovendus | 415 | < 5% |
Qualified.com | 410 | < 5% |
Pure360 | 395 | < 5% |
Klick Tipp | 394 | < 5% |
Vision 6 | 387 | < 5% |
SAP Hybris Social Engagement Cloud | 366 | < 5% |
ShortStack | 343 | < 5% |
Get a Newsletter | 332 | < 5% |
Sendloop | 328 | < 5% |
True Anthem | 309 | < 5% |
Return Path | 298 | < 5% |
Lithium Platform | 295 | < 5% |
Sigstr | 288 | < 5% |
PushWoosh | 278 | < 5% |
Cyfe | 269 | < 5% |
Addemar | 266 | < 5% |
Vero | 264 | < 5% |
Clarabridge | 260 | < 5% |
WhatCounts | 253 | < 5% |
emfluence | 241 | < 5% |
CreatorIQ | 240 | < 5% |
StreamSend | 240 | < 5% |
LinkedIn Elevate | 238 | < 5% |
Zoho Social | 233 | < 5% |
GMass | 212 | < 5% |
Predictive Response | 209 | < 5% |
Harte-Hanks | 198 | < 5% |
ToutApp | 198 | < 5% |
Gnip | 194 | < 5% |
phpList | 190 | < 5% |
Tracx | 184 | < 5% |
TrackMaven | 178 | < 5% |
Vocus iContact | 175 | < 5% |
Actiance | 174 | < 5% |
Shoutlet | 168 | < 5% |
Boomtrain | 166 | < 5% |
SmartSelling | 154 | < 5% |
Yesmail | 151 | < 5% |
Oracle Social Relationship Management | 146 | < 5% |
SimpleTexting | 141 | < 5% |
Sociabble | 137 | < 5% |
Liveclicker | 135 | < 5% |
Conversocial | 134 | < 5% |
Crowdfire | 127 | < 5% |
Salesforce.com Buddy Media | 127 | < 5% |
NeverBounce | 123 | < 5% |
GaggleAmp | 117 | < 5% |
Oracle Vitrue | 109 | < 5% |
SocialPilot | 105 | < 5% |
SocialOomph | 104 | < 5% |
IZEAx | 98 | < 5% |
SendBlaster | 86 | < 5% |
Sendwithus | 82 | < 5% |
Sprinklr | 76 | < 5% |
MarketVolt | 74 | < 5% |
PostBeyond | 62 | < 5% |
Swat.io | 62 | < 5% |
Salesforce Email Studio | 59 | < 5% |
Dovetale | 59 | < 5% |
Mention | 59 | < 5% |
EZ Texting | 58 | < 5% |
Oracle Collective Intellect | 57 | < 5% |
Zoomph | 57 | < 5% |
Ninjaoutreach | 56 | < 5% |
APSIS Pro | 55 | < 5% |
Tweepi | 54 | < 5% |
Falcon.io | 54 | < 5% |
Google Wildfire | 49 | < 5% |
AspireIQ | 49 | < 5% |
Responsys Interact | 46 | < 5% |
TweetAdder | 44 | < 5% |
SubscriberMail | 43 | < 5% |
Piqora | 43 | < 5% |
Litmus | 41 | < 5% |
Upaknee | 41 | < 5% |
MeetEdgar | 40 | < 5% |
Kontentino | 40 | < 5% |
Socialbakers Analytics | 40 | < 5% |
Tailwind | 36 | < 5% |
Campaigner Email | 34 | < 5% |
StrongView | 33 | < 5% |
Aptean Respond | 33 | < 5% |
ExpressPigeon | 32 | < 5% |
BombBomb | 32 | < 5% |
EmailDirect.com | 28 | < 5% |
Adobe Context Optional | 28 | < 5% |
Percolate | 27 | < 5% |
Mailify | 26 | < 5% |
AdParlor | 25 | < 5% |
MavSocial | 24 | < 5% |
Statusbrew | 24 | < 5% |
SendHub | 24 | < 5% |
MailerMailer | 23 | < 5% |
Marpipe | 23 | < 5% |
Hippo Video | 21 | < 5% |
ViralHeat | 20 | < 5% |
Hopper | 19 | < 5% |
Siebel Email Marketing | 19 | < 5% |
SleekFlow | 18 | < 5% |
eClincher | 17 | < 5% |
NewZapp | 16 | < 5% |
Infegy Atlas | 16 | < 5% |
WiseStamp | 15 | < 5% |
Commun.it | 13 | < 5% |
GatorMail | 13 | < 5% |
Campayn | 12 | < 5% |
Charles | 11 | < 5% |
NM Incite | 9 | < 5% |
Yalo | 9 | < 5% |
EmailOctopus | 9 | < 5% |
IBM Unica eMessage | 9 | < 5% |
MailTrack | 6 | < 5% |
Postano | 6 | < 5% |