Sales engagement is the interaction between sales representatives and prospective customers. A Sales Engagement Platform enables this interaction to be optimized through the use of standardized, shared sales content, integration of multiple channels of communications (phone, email, web, messaging, etc.) and engagement analytics. The ultimate goal of improving the efficiency of interaction is to increase the conversion rates in the sales part of the funnel.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Sales Engagement Platform products and technologies. We track 15 products in the Sales Engagement Platform category, and have found 73,642 companies using these products.
(# of companies we found using this product)
|Market Share (%)|
|Salesforce Engage||96||< 5%|
|RO Innovation||39||< 5%|