We have data on 33,077 companies that use BlueKai. The companies using BlueKai are most often found in United States and in the Automotive industry. BlueKai is most often used by companies with 10-50 employees and 1M-10M dollars in revenue. Our data for BlueKai usage goes back as far as 4 years and 10 months.
|YourPeople, Inc.||zenefits.com||United States||100M-200M||500-1000|
|Penguin Random House LLC||penguinrandomhouse.com||United States||>1000M||>10000|
|Zimmerman Advertising LLC||zadv.com||United States||100M-200M||500-1000|
|The American Red Cross||redcross.org||United States||>1000M||>10000|
We use the best indexing techniques combined with advanced data science to monitor the market share of over 12,500 technology products, including Data Management Platform (DMP). By scanning billions of public documents, we are able to collect deep insights on every company, with over 100 data fields per company at an average. In the Data Management Platform (DMP) category, BlueKai has a market share of about 14.2%. Other major and competing products in this category include:
BlueKai is a leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. BlueKai's Data Management Platform (DMP) centrally organizes a company's customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI.
Looking at BlueKai customers by industry, we find that Automotive (10%), Hospitality (8%) and Retail (6%) are the largest segments.
60% of BlueKai customers are in United States and 7% are in United Kingdom.