Data Management Platform (DMP) products
247,084 Companies
What is Data Management Platform (DMP)?
A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.
Market Share of Data Management Platform (DMP) products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 14 products in the Data Management Platform (DMP) category, and have found 247,084 companies using these products.
Targeting by install base boosts your number of qualified accounts
| Product | Install base (# of companies we found using this product) |
Market Share (%) |
|---|---|---|
| Lotame | 50,880 | 20% |
| Adobe AudienceManager | 47,211 | 19% |
| BlueKai | 44,059 | 17% |
| Turn | 38,821 | 15% |
| Krux | 19,682 | 7% |
| eXelate | 19,125 | 7% |
| Datalogix | 12,354 | < 5% |
| Neustar | 10,050 | < 5% |
| Cross Pixel | 2,666 | < 5% |
| Navegg | 1,985 | < 5% |
| Relationship One | 105 | < 5% |
| Atlantis Computing | 58 | < 5% |
| SurveyCTO | 56 | < 5% |
| red hat gluster storage | 32 | < 5% |
