Data Management Platform (DMP) products

232,662 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 29 products in the Data Management Platform (DMP) category, and have found 232,662 companies using these products.

Data Management Platform (DMP)
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232,662
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)

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Get targeted set of companies that use Data Management Platform (DMP) products

Product Install base
(# of companies we found using this product)
Market Share (%)
Adobe AudienceManager 47,498 20%
Lotame 40,345 17%
Neustar 35,736 15%
BlueKai 33,077 14%
Turn 25,128 10%
eXelate 16,926 7%
Krux 14,535 6%
Datalogix 9,497 < 5%
Cross Pixel 3,739 < 5%
Navegg 2,258 < 5%
OnAudience 981 < 5%
Juicer DMP 923 < 5%
Cloud Technologies 462 < 5%
FullThrottle 399 < 5%
Innity 216 < 5%
Oracle MDM 205 < 5%
Relationship One 131 < 5%
Apache Karaf 124 < 5%
SurveyCTO 97 < 5%
Atlantis Computing 86 < 5%
Apache Atlas 49 < 5%
Shopping Minds 49 < 5%
red hat gluster storage 42 < 5%
Linux on Power 39 < 5%
Oracle Data Cloud 36 < 5%
Oracle Utilities Meter Data Management 30 < 5%
V12 Data 21 < 5%
Apache Kudu 19 < 5%
Ysance 14 < 5%