Data Management Platform (DMP) products

256,183 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 14 products in the Data Management Platform (DMP) category, and have found 256,183 companies using these products.

Data Management Platform (DMP)
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256,183
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)

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Get targeted set of companies that use Data Management Platform (DMP) products

Product Install base
(# of companies we found using this product)
Market Share (%)
Lotame 51,624 20%
BlueKai 44,197 17%
Adobe AudienceManager 43,627 17%
Turn 32,968 12%
Neustar 29,338 11%
Krux 20,024 7%
eXelate 17,835 6%
Datalogix 12,034 < 5%
Cross Pixel 2,721 < 5%
Navegg 1,566 < 5%
Relationship One 103 < 5%
Atlantis Computing 58 < 5%
SurveyCTO 56 < 5%
red hat gluster storage 32 < 5%