Data Management Platform (DMP) products and their install base

A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 29 products in the Data Management Platform (DMP) category, and have found 232,662 companies using these products.

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Get targeted set of companies that use Data Management Platform (DMP) products

Product	Install base (# of companies we found using this product)	Market Share (%)
Adobe AudienceManager	47,498	20%
Lotame	40,345	17%
Neustar	35,736	15%
BlueKai	33,077	14%
Turn	25,128	10%
eXelate	16,926	7%
Krux	14,535	6%
Datalogix	9,497	< 5%
Cross Pixel	3,739	< 5%
Navegg	2,258	< 5%
OnAudience	981	< 5%
Juicer DMP	923	< 5%
Cloud Technologies	462	< 5%
FullThrottle	399	< 5%
Innity	216	< 5%
Oracle MDM	205	< 5%
Relationship One	131	< 5%
Apache Karaf	124	< 5%
SurveyCTO	97	< 5%
Atlantis Computing	86	< 5%
Apache Atlas	49	< 5%
Shopping Minds	49	< 5%
red hat gluster storage	42	< 5%
Linux on Power	39	< 5%
Oracle Data Cloud	36	< 5%
Oracle Utilities Meter Data Management	30	< 5%
V12 Data	21	< 5%
Apache Kudu	19	< 5%
Ysance	14	< 5%