Data Management Platform (DMP) products

342,992 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 30 products in the Data Management Platform (DMP) category, and have found 342,992 companies using these products.

Data Management Platform (DMP)
Data Management Platform (DMP)
342,992
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)
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    Product Install base
    # of companies we found using this product
    Market Share
    BlueKai 88,856 25%
    Adobe AudienceManager 79,486 23%
    Neustar 53,627 15%
    Lotame 39,924 11%
    Turn 24,921 7%
    eXelate 16,881 < 5%
    Krux 14,475 < 5%
    Datalogix 9,400 < 5%
    OnAudience 5,244 < 5%
    Navegg 4,515 < 5%
    Cross Pixel 2,568 < 5%
    Juicer DMP 917 < 5%
    FullThrottle 407 < 5%
    Apache Karaf 404 < 5%
    Cloud Technologies 225 < 5%
    Innity 215 < 5%
    Oracle MDM 203 < 5%
    Relationship One 130 < 5%
    Shopping Minds 130 < 5%
    SurveyCTO 94 < 5%
    Atlantis Computing 87 < 5%
    Apache Atlas 57 < 5%
    Linux on Power 41 < 5%
    red hat gluster storage 39 < 5%
    Oracle Data Cloud 38 < 5%
    Oracle Utilities Meter Data Management 29 < 5%
    V12 Data 26 < 5%
    Apache Kudu 25 < 5%
    Oracle DataRaker 15 < 5%
    Ysance 13 < 5%

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