All Products > Data Management Platform (DMP)

Data Management Platform (DMP) products

553,198 Companies

What is Data Management Platform (DMP)?

A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 47 products in the Data Management Platform (DMP) category, and have found 553,198 companies using these products.

Data Management Platform (DMP)
Data Management Platform (DMP)
553,198
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)
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    Product Install base
    # of companies we found using this product     		Market Share
    Simpli.fi 79,772 14%
    Adobe AudienceManager 75,135 13%
    Lotame 73,855 13%
    BlueKai 58,979 10%
    Neustar 56,383 10%
    Turn 47,840 8%
    eXelate 35,647 6%
    Rocket Fuel 31,355 < 5%
    Krux 26,754 < 5%
    Datalogix 15,811 < 5%
    Dstillery 14,439 < 5%
    DataXu 8,329 < 5%
    OnAudience 4,730 < 5%
    Navegg 4,644 < 5%
    Ve Interactive 3,821 < 5%
    Cross Pixel 3,141 < 5%
    Juicer DMP 2,994 < 5%
    Cohesity 1,409 < 5%
    FullThrottle 1,323 < 5%
    Apache Karaf 1,133 < 5%
    SAS Viya 1,024 < 5%
    Cloud Technologies 795 < 5%
    Innity 637 < 5%
    SAP Information Steward 444 < 5%
    Oracle MDM 440 < 5%
    Apache Atlas 405 < 5%
    Microsoft Data Platform 343 < 5%
    SurveyCTO 292 < 5%
    SAS Data Management 254 < 5%
    Apache Kudu 149 < 5%
    Shopping Minds 139 < 5%
    Oracle Data Cloud 124 < 5%
    Linux on Power 121 < 5%
    Redstor 93 < 5%
    Relationship One 79 < 5%
    Atlantis Computing 74 < 5%
    red hat gluster storage 55 < 5%
    Oracle Utilities Meter Data Management 48 < 5%
    Ysance 29 < 5%
    V12 Data 29 < 5%
    Riak 29 < 5%
    Google Audience Center 360 25 < 5%
    Oracle DataRaker 20 < 5%
    NeoXam DataHub 19 < 5%
    Komprise 17 < 5%
    Weka.IO 12 < 5%
    The Trade Desk DMP 8 < 5%
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