Data Management Platform (DMP) products

267,947 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 14 products in the Data Management Platform (DMP) category, and have found 267,947 companies using these products.

Data Management Platform (DMP)
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267,947
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)

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Get targeted set of companies that use Data Management Platform (DMP) products

Product Install base
(# of companies we found using this product)
Market Share (%)
Lotame 52,666 19%
BlueKai 45,519 16%
Adobe AudienceManager 44,333 16%
Turn 31,930 11%
Neustar 30,491 11%
eXelate 24,620 9%
Krux 17,196 6%
Datalogix 16,606 6%
Cross Pixel 2,803 < 5%
Navegg 1,520 < 5%
Relationship One 104 < 5%
SurveyCTO 64 < 5%
Atlantis Computing 60 < 5%
red hat gluster storage 35 < 5%