Data Management Platform (DMP) products

240,089 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 26 products in the Data Management Platform (DMP) category, and have found 240,089 companies using these products.

Data Management Platform (DMP)
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240,089
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)

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Get targeted set of companies that use Data Management Platform (DMP) products

Product Install base
(# of companies we found using this product)
Market Share (%)
Adobe AudienceManager 48,080 20%
Lotame 41,241 17%
Neustar 39,569 16%
BlueKai 33,638 14%
Turn 25,999 10%
eXelate 17,005 7%
Krux 14,908 6%
Datalogix 10,088 < 5%
Cross Pixel 3,908 < 5%
Navegg 2,259 < 5%
OnAudience 871 < 5%
Juicer DMP 815 < 5%
Cloud Technologies 442 < 5%
FullThrottle 420 < 5%
Innity 208 < 5%
Relationship One 138 < 5%
Oracle MDM 136 < 5%
SurveyCTO 90 < 5%
Atlantis Computing 80 < 5%
Shopping Minds 50 < 5%
red hat gluster storage 42 < 5%
Oracle Data Cloud 24 < 5%
Linux on Power 22 < 5%
Oracle Utilities Meter Data Management 21 < 5%
V12 Data 20 < 5%
Ysance 15 < 5%