Data Management Platform (DMP) products

323,972 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 14 products in the Data Management Platform (DMP) category, and have found 323,972 companies using these products.

Data Management Platform (DMP)
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323,972
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)

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Get targeted set of companies that use Data Management Platform (DMP) products

Product Install base
(# of companies we found using this product)
Market Share (%)
Lotame 63,351 19%
BlueKai 55,849 17%
Adobe AudienceManager 50,262 15%
Turn 39,099 12%
Neustar 35,611 10%
eXelate 30,012 9%
Krux 22,454 6%
Datalogix 21,321 6%
Cross Pixel 3,658 < 5%
Navegg 2,035 < 5%
Relationship One 125 < 5%
SurveyCTO 79 < 5%
Atlantis Computing 76 < 5%
red hat gluster storage 40 < 5%