Data Management Platform (DMP) products

594,076 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 31 products in the Data Management Platform (DMP) category, and have found 594,076 companies using these products.

Data Management Platform (DMP)
Data Management Platform (DMP)
594,076
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)
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    Product Install base
    # of companies we found using this product
    Market Share
    Lotame 124,459 20%
    BlueKai 92,904 15%
    Adobe AudienceManager 80,051 13%
    Turn 74,541 12%
    Neustar 55,125 9%
    eXelate 53,846 9%
    Datalogix 45,405 7%
    Krux 38,407 6%
    Cross Pixel 11,446 < 5%
    OnAudience 5,175 < 5%
    Navegg 4,638 < 5%
    Juicer DMP 2,024 < 5%
    FullThrottle 1,316 < 5%
    Apache Karaf 1,113 < 5%
    Cloud Technologies 827 < 5%
    Innity 599 < 5%
    Oracle MDM 518 < 5%
    Apache Atlas 328 < 5%
    SurveyCTO 286 < 5%
    Relationship One 170 < 5%
    Apache Kudu 144 < 5%
    Oracle Data Cloud 139 < 5%
    Linux on Power 132 < 5%
    Shopping Minds 130 < 5%
    Atlantis Computing 104 < 5%
    red hat gluster storage 74 < 5%
    Oracle Utilities Meter Data Management 63 < 5%
    Ysance 38 < 5%
    V12 Data 37 < 5%
    Oracle DataRaker 26 < 5%
    The Trade Desk DMP 11 < 5%

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