Data Management Platform (DMP) products

232,699 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 29 products in the Data Management Platform (DMP) category, and have found 232,699 companies using these products.

Data Management Platform (DMP)
Data Management Platform (DMP)
232,699
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)
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    Product Install base
    # of companies we found using this product
    Market Share
    Adobe AudienceManager 47,526 20%
    Lotame 40,349 17%
    Neustar 35,761 15%
    BlueKai 33,070 14%
    Turn 25,114 10%
    eXelate 16,938 7%
    Krux 14,534 6%
    Datalogix 9,489 < 5%
    Cross Pixel 3,739 < 5%
    Navegg 2,256 < 5%
    OnAudience 987 < 5%
    Juicer DMP 921 < 5%
    Cloud Technologies 462 < 5%
    FullThrottle 398 < 5%
    Innity 215 < 5%
    Oracle MDM 205 < 5%
    Relationship One 131 < 5%
    Apache Karaf 124 < 5%
    SurveyCTO 97 < 5%
    Atlantis Computing 86 < 5%
    Shopping Minds 49 < 5%
    Apache Atlas 47 < 5%
    red hat gluster storage 42 < 5%
    Linux on Power 39 < 5%
    Oracle Data Cloud 36 < 5%
    Oracle Utilities Meter Data Management 30 < 5%
    V12 Data 21 < 5%
    Apache Kudu 19 < 5%
    Ysance 14 < 5%

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