Data Management Platform (DMP) products

242,090 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 26 products in the Data Management Platform (DMP) category, and have found 242,090 companies using these products.

Data Management Platform (DMP)
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242,090
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)

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Get targeted set of companies that use Data Management Platform (DMP) products

Product Install base
(# of companies we found using this product)
Market Share (%)
Adobe AudienceManager 48,166 19%
Lotame 41,850 17%
Neustar 39,617 16%
BlueKai 34,033 14%
Turn 26,498 10%
eXelate 17,248 7%
Krux 14,922 6%
Datalogix 10,297 < 5%
Cross Pixel 3,920 < 5%
Navegg 2,271 < 5%
OnAudience 882 < 5%
Juicer DMP 815 < 5%
Cloud Technologies 431 < 5%
FullThrottle 393 < 5%
Innity 206 < 5%
Relationship One 131 < 5%
SurveyCTO 89 < 5%
Atlantis Computing 79 < 5%
Oracle MDM 76 < 5%
Shopping Minds 50 < 5%
red hat gluster storage 42 < 5%
V12 Data 20 < 5%
Ysance 15 < 5%
Oracle Data Cloud 13 < 5%
Linux on Power 13 < 5%
Oracle Utilities Meter Data Management 13 < 5%