Data Management Platform (DMP) products

390,351 Companies

What is Data Management Platform (DMP)?


A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 30 products in the Data Management Platform (DMP) category, and have found 390,351 companies using these products.

Data Management Platform (DMP)
Data Management Platform (DMP)
390,351
Companies using Data Management Platform (DMP)
Data Management Platform (DMP)
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    Product Install base
    # of companies we found using this product
    Market Share
    BlueKai 89,070 22%
    Adobe AudienceManager 79,521 20%
    Turn 70,530 18%
    Neustar 53,964 13%
    Lotame 39,917 10%
    eXelate 16,871 < 5%
    Krux 14,474 < 5%
    Datalogix 9,387 < 5%
    OnAudience 5,252 < 5%
    Navegg 4,503 < 5%
    Cross Pixel 2,564 < 5%
    Apache Karaf 947 < 5%
    Juicer DMP 918 < 5%
    FullThrottle 408 < 5%
    Oracle MDM 368 < 5%
    Cloud Technologies 228 < 5%
    Innity 216 < 5%
    Apache Atlas 177 < 5%
    SurveyCTO 172 < 5%
    Relationship One 153 < 5%
    Shopping Minds 130 < 5%
    Apache Kudu 108 < 5%
    Atlantis Computing 102 < 5%
    Linux on Power 100 < 5%
    Oracle Data Cloud 80 < 5%
    red hat gluster storage 63 < 5%
    Oracle Utilities Meter Data Management 51 < 5%
    Ysance 31 < 5%
    V12 Data 30 < 5%
    Oracle DataRaker 16 < 5%

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