Data Management Platform (DMP) products
242,090 Companies
What is Data Management Platform (DMP)?
A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.
Market Share of Data Management Platform (DMP) products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 26 products in the Data Management Platform (DMP) category, and have found 242,090 companies using these products.
Target customers using Data Management Platform (DMP) products to accomplish your sales and marketing goals.
| Product | Install base (# of companies we found using this product) |
Market Share (%) |
|---|---|---|
| Adobe AudienceManager | 48,166 | 19% |
| Lotame | 41,850 | 17% |
| Neustar | 39,617 | 16% |
| BlueKai | 34,033 | 14% |
| Turn | 26,498 | 10% |
| eXelate | 17,248 | 7% |
| Krux | 14,922 | 6% |
| Datalogix | 10,297 | < 5% |
| Cross Pixel | 3,920 | < 5% |
| Navegg | 2,271 | < 5% |
| OnAudience | 882 | < 5% |
| Juicer DMP | 815 | < 5% |
| Cloud Technologies | 431 | < 5% |
| FullThrottle | 393 | < 5% |
| Innity | 206 | < 5% |
| Relationship One | 131 | < 5% |
| SurveyCTO | 89 | < 5% |
| Atlantis Computing | 79 | < 5% |
| Oracle MDM | 76 | < 5% |
| Shopping Minds | 50 | < 5% |
| red hat gluster storage | 42 | < 5% |
| V12 Data | 20 | < 5% |
| Ysance | 15 | < 5% |
| Oracle Data Cloud | 13 | < 5% |
| Linux on Power | 13 | < 5% |
| Oracle Utilities Meter Data Management | 13 | < 5% |
