Data Management Platform (DMP) products

247,084 Companies

What is Data Management Platform (DMP)?

A data management platform (DMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources. Personalized marketing enabled by DMPs, is integral to consumers receiving relevant, timely, engaging, and personalized messaging and advertisements that resonate with their unique needs and wants. Growing number of DMP software options are available including Adobe Systems Audience Manager and Core Audience (Marketing Cloud) to Oracle-acquired BlueKai and X+1.

Market Share of Data Management Platform (DMP) products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Data Management Platform (DMP) products and technologies. We track 14 products in the Data Management Platform (DMP) category, and have found 247,084 companies using these products.

Data Management Platform (DMP)
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Companies using Data Management Platform (DMP)
Data Management Platform (DMP)

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Get targeted set of companies that use Data Management Platform (DMP) products

Product Install base
(# of companies we found using this product)
Market Share (%)
Lotame 50,880 20%
Adobe AudienceManager 47,211 19%
BlueKai 44,059 17%
Turn 38,821 15%
Krux 19,682 7%
eXelate 19,125 7%
Datalogix 12,354 < 5%
Neustar 10,050 < 5%
Cross Pixel 2,666 < 5%
Navegg 1,985 < 5%
Relationship One 105 < 5%
Atlantis Computing 58 < 5%
SurveyCTO 56 < 5%
red hat gluster storage 32 < 5%