Customer Data Platform products

31,714 Companies

What is Customer Data Platform?


A Customer Data Platform (CDP) is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.

Market Share of Customer Data Platform products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Customer Data Platform products and technologies. We track 13 products in the Customer Data Platform category, and have found 31,714 companies using these products.

Customer Data Platform
Customer Data Platform
31,714
Companies using Customer Data Platform
Customer Data Platform
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    Target customers using Customer Data Platform products to accomplish your sales and marketing goals.

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    Product Install base
    # of companies we found using this product
    Market Share
    Segment 19,930 62%
    Gigya 3,375 10%
    MemberClicks 2,523 7%
    BlueConic 2,125 6%
    Treasure Data 1,211 < 5%
    Lytics 1,061 < 5%
    Datatrics 456 < 5%
    mParticle 365 < 5%
    ContactLab 299 < 5%
    EPICA 270 < 5%
    Umbel 66 < 5%
    Lexer 21 < 5%
    Oracle Customer Data Management Cloud 12 < 5%

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