Customer Data Platform products

26,675 Companies

What is Customer Data Platform?


A Customer Data Platform (CDP) is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.

Market Share of Customer Data Platform products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Customer Data Platform products and technologies. We track 11 products in the Customer Data Platform category, and have found 26,675 companies using these products.

Customer Data Platform
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26,675
Companies using Customer Data Platform
Customer Data Platform

Target customers using Customer Data Platform products to accomplish your sales and marketing goals.

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Get targeted set of companies that use Customer Data Platform products

Product Install base
(# of companies we found using this product)
Market Share (%)
Segment 18,397 68%
Gigya 2,360 8%
MemberClicks 1,573 < 5%
BlueConic 1,341 < 5%
Treasure Data 1,218 < 5%
Lytics 588 < 5%
Datatrics 454 < 5%
mParticle 357 < 5%
ContactLab 317 < 5%
Umbel 58 < 5%
Oracle Customer Data Management Cloud 12 < 5%