Customer Data Platform products

60,639 Companies

What is Customer Data Platform?


A Customer Data Platform (CDP) is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.

Market Share of Customer Data Platform products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Customer Data Platform products and technologies. We track 20 products in the Customer Data Platform category, and have found 60,639 companies using these products.

Customer Data Platform
Customer Data Platform
60,639
Companies using Customer Data Platform
Customer Data Platform
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    Target customers using Customer Data Platform products to accomplish your sales and marketing goals.

    Customize Customer Data Platform users by location, employees, revenue, industry, and more.
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    Product Install base
    # of companies we found using this product
    Market Share
    Segment 40,751 67%
    Gigya 4,152 6%
    Treasure Data 3,423 < 5%
    MemberClicks 2,986 < 5%
    BlueConic 2,274 < 5%
    mParticle 2,231 < 5%
    Lytics 1,311 < 5%
    RudderStack 1,244 < 5%
    Datatrics 800 < 5%
    ContactLab 507 < 5%
    EPICA 293 < 5%
    Simon Data 178 < 5%
    Hull 124 < 5%
    Relay42 88 < 5%
    Oracle Customer Data Management Cloud 78 < 5%
    Umbel 75 < 5%
    Lexer 64 < 5%
    Oracle CX Unity 23 < 5%
    Cooladata 19 < 5%
    Adobe Real-Time CDP 18 < 5%

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