Customer Data Platform products

26,675 Companies

What is Customer Data Platform?


A Customer Data Platform (CDP) is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.

Market Share of Customer Data Platform products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Customer Data Platform products and technologies. We track 11 products in the Customer Data Platform category, and have found 26,675 companies using these products.

Customer Data Platform
Customer Data Platform
26,675
Companies using Customer Data Platform
Customer Data Platform
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    Target customers using Customer Data Platform products to accomplish your sales and marketing goals.

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    Product Install base
    # of companies we found using this product
    Market Share
    Segment 18,393 68%
    Gigya 2,358 8%
    MemberClicks 1,574 < 5%
    BlueConic 1,343 < 5%
    Treasure Data 1,212 < 5%
    Lytics 592 < 5%
    Datatrics 455 < 5%
    mParticle 362 < 5%
    ContactLab 316 < 5%
    Umbel 58 < 5%
    Oracle Customer Data Management Cloud 12 < 5%

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