A Customer Data Platform (CDP) is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Customer Data Platform products and technologies. We track 10 products in the Customer Data Platform category, and have found 25,677 companies using these products.