A Customer Data Platform (CDP) is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Customer Data Platform products and technologies. We track 11 products in the Customer Data Platform category, and have found 26,675 companies using these products.
(# of companies we found using this product)
|Market Share (%)|
|Treasure Data||1,218||< 5%|
|Oracle Customer Data Management Cloud||12||< 5%|