Customer Data Platform products
60,686 Companies
What is Customer Data Platform?
A Customer Data Platform (CDP) is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
Market Share of Customer Data Platform products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Customer Data Platform products and technologies. We track 20 products in the Customer Data Platform category, and have found 60,686 companies using these products.
Customer Data Platform
60,686
Companies using Customer Data Platform
60,686
Companies using Customer Data Platform
Customer Data Platform
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| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| Segment | 40,478 | 66% |
| Gigya | 4,033 | 6% |
| Treasure Data | 3,447 | < 5% |
| MemberClicks | 3,036 | < 5% |
| mParticle | 2,293 | < 5% |
| BlueConic | 2,273 | < 5% |
| RudderStack | 1,522 | < 5% |
| Lytics | 1,326 | < 5% |
| Datatrics | 795 | < 5% |
| ContactLab | 503 | < 5% |
| EPICA | 293 | < 5% |
| Simon Data | 186 | < 5% |
| Hull | 124 | < 5% |
| Relay42 | 86 | < 5% |
| Oracle Customer Data Management Cloud | 80 | < 5% |
| Lexer | 67 | < 5% |
| Umbel | 63 | < 5% |
| Adobe Real-Time CDP | 42 | < 5% |
| Oracle CX Unity | 24 | < 5% |
| Cooladata | 15 | < 5% |
