Customer Data Platform products

16,433 Companies

What is Customer Data Platform?


A Customer Data Platform (CDP) is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.

Market Share of Customer Data Platform products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Customer Data Platform products and technologies. We track 7 products in the Customer Data Platform category, and have found 16,433 companies using these products.

Customer Data Platform
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16,433
Companies using Customer Data Platform
Customer Data Platform

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Get targeted set of companies that use Customer Data Platform products

Product Install base
(# of companies we found using this product)
Market Share (%)
Segment 11,763 71%
Gigya 1,833 11%
BlueConic 970 < 5%
Treasure Data 884 < 5%
Lytics 506 < 5%
mParticle 417 < 5%
Umbel 60 < 5%