Content Marketing products
275,758 Companies
What is Content Marketing?
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to expand & diversify their user base, establish or increase online sales, increase brand awareness or credibility and create an online community of users. When businesses pursue content marketing, the main focus is the needs of the customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc. Some software in this category focus on content monetization.
Market Share of Content Marketing products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Content Marketing products and technologies. We track 49 products in the Content Marketing category, and have found 275,758 companies using these products.
Targeting by install base boosts your number of qualified accounts
| Product | Install base (# of companies we found using this product) |
Market Share (%) |
|---|---|---|
| ShareThis | 146,988 | 53% |
| Google Marketing Platform | 27,612 | 10% |
| Taboola | 26,413 | 9% |
| Openr | 19,660 | 7% |
| Skimlinks | 18,575 | 6% |
| PulsePoint | 10,962 | < 5% |
| Outbrain | 8,318 | < 5% |
| Zemanta | 5,473 | < 5% |
| Innovid | 2,678 | < 5% |
| backly | 1,508 | < 5% |
| BoostSuite | 712 | < 5% |
| GetSpread.IT | 659 | < 5% |
| Outliner | 654 | < 5% |
| Zift Solutions | 567 | < 5% |
| Revcontent | 480 | < 5% |
| Olapic | 457 | < 5% |
| Pixlee | 440 | < 5% |
| SAVO | 432 | < 5% |
| Stackla | 358 | < 5% |
| NewsCred | 240 | < 5% |
| ScribbleLive | 227 | < 5% |
| Wyng | 226 | < 5% |
| Sellpoints | 225 | < 5% |
| KnowledgeVision | 166 | < 5% |
| Zmags Creator | 161 | < 5% |
| Keywee | 147 | < 5% |
| TrackMaven | 146 | < 5% |
| Engage.Social | 125 | < 5% |
| TrenDemon | 117 | < 5% |
| Opinion Stage | 107 | < 5% |
| Launch Pilot | 97 | < 5% |
| Kapost | 92 | < 5% |
| Noosh | 86 | < 5% |
| Chute | 74 | < 5% |
| idioplatform | 73 | < 5% |
| Brainsonic | 57 | < 5% |
| TechValidate | 56 | < 5% |
| IZEAx | 49 | < 5% |
| Manzama | 45 | < 5% |
| Distribion | 41 | < 5% |
| BrightTALK | 39 | < 5% |
| Sales Engine | 38 | < 5% |
| Treepodia | 30 | < 5% |
| SocialOomph | 27 | < 5% |
| InPowered | 26 | < 5% |
| OneSpot | 26 | < 5% |
| PublishThis | 24 | < 5% |
| Docurated | 23 | < 5% |
| Invodo | 22 | < 5% |
