About PopMatters
popmatters.comPopMatters is an international magazine of cultural criticism and analysis. It offers reviews, interviews, and essays on cultural products and expressions in areas such as music, television, films, books, video games, sports, theatres, the visual arts, travel, and the internet. PopMatters has been providing smart readers with sharp, entertaining writing on a wide range of topics in pop culture offering a refuge from the usual hype and gossip. Many of its writers are called upon for their opinions by notable members of the media such as the [BBC](http://www.crunchbase.com/organization/bbc), [NPR](http://www.crunchbase.com/organization/npr), [MSNBC](http://www.crunchbase.com/organization/msnbc), Radio Australia, and [VH1](http://www.crunchbase.com/organization/vh1). Publications such as USA Today.com, Alternet.org, and Imdb.com regularly pick up links to PopMatters articles and post quotes from PopMatters writers. PopMatters was launched in 1999 in Chicago, Illinois.
SaaS Adoption
SaaS Adoption indicates the level of adoption by this company of software as a service services.
Cloud Adoption
Cloud Adoption indicates the level of adoption by this company of cloud services.
IT Footprint
IT Footprint gives a relative indication of how much IT services this company consumes.
IT Spend
IT Spend shows roughly how much this client spends on IT per year in USD.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Know the products your prospects use
Vendor Usage
PopMatters uses 5 different technologies from 19 different vendors. They have above average use of several technologies including PayPal, OpenX and Varnish Software.
Product Categories
PopMatters uses products from 67 different product categories. They are particularly heavy users of products in Advertising Campaign Management, Online Advertising, and Web Analytics.
Recently Detected Technologies
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
| Technology | Category | Vendor | Usage |
|---|---|---|---|
| PayPal | Online Payment | PayPal |  |
| Zemanta | Content Marketing | Zemanta | |
| Varnish Software | Proxy Servers | Varnish Software | |
| TRUSTe | Cloud Security | TRUSTe | |
| The Trade Desk | Advertising Campaign Management | The Trade Desk | |
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