Northwest Arkansas' home for news, weather and Razorback sports on KNWA and Fox 24. Ft Smith-Fayetteville-Springdale-Rogers, AR is the 100th-largest DMA in the United States, with a population of approximately 735,000 and 290,000 television households. Cable/ADS penetration in the market is estimated to be 90% (53% wired, 38% ADS) The Ft Smith-Fayetteville-Springdale-Rogers market is expected to grow at a compound annual rate of 2.75% through 2011. The largest employers in this market are Wal-Mart, Tyson, and J.B. Hunt. Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007.
SaaS Adoption
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Cloud Adoption
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IT Spend
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Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
KNWA-TV and Fox 24 News (NBC and Fox affiliate) uses 5 different technologies from 48 different vendors. They have above average use of several technologies including Python, OpenX and Zendesk.
KNWA-TV and Fox 24 News (NBC and Fox affiliate) uses products from 96 different product categories. They are particularly heavy users of products in Advertising Campaign Management, Online Advertising, and Ad Servers.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Technology | Category | Vendor | Usage |
---|---|---|---|
Python | Programming Languages | Python Software Foundation | |
Zendesk | Customer Service Management | Zendesk, Inc. | |
YuMe | Online Advertising | YuMe | |
Workday | Enterprise HR Management | Workday | |
Varnish Software | Proxy Servers | Varnish Software |
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