Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). SEM is the wider discipline that incorporates Search Engine Optimization (SEO). As such, it achieves its objectives via both paid advertising (e.g. Google Adwords or Bing Ads) and organic search results (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Search Engine Marketing (SEM) products and technologies. We track 21 products in the Search Engine Marketing (SEM) category, and have found 1,066,085 companies using these products.
(# of companies we found using this product)
|Market Share (%)|
|Raven Tools||350||< 5%|
|Moz Pro||168||< 5%|
|Moz Local||59||< 5%|