Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. It covers many areas such as SMS and MMS based marketing, push notification, app-based marketing, in-game mobile marketing, location-based services and so on.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Mobile Marketing products and technologies. We track 8 products in the Mobile Marketing category, and have found 3,679 companies using these products.