Marketing intelligence is the information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Sales intelligence refers to information to help salespeople keep up to date with clients, prospect data and drive business. In addition to providing metrics for win-loss and sales confidence, sales intelligence can present contextually relevant customer and product information. While there are technologies and applications that a seller may use to collect such information, often the company may use third party providers who specialize in collecting and analyzing the information.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing & Sales Intelligence products and technologies. We track 112 products in the Marketing & Sales Intelligence category, and have found 227,542 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
LiveRamp | 91,559 | 40% |
Marketo | 37,674 | 16% |
ZoomInfo | 16,729 | 7% |
Bombora | 14,424 | 6% |
Attentive | 10,171 | < 5% |
LinkedIn Sales Navigator | 9,648 | < 5% |
Act-On | 6,965 | < 5% |
SalesLoft | 5,729 | < 5% |
Demandbase | 4,537 | < 5% |
DTScout | 4,535 | < 5% |
Clearbit Enrichment | 3,947 | < 5% |
6sense | 2,986 | < 5% |
Factiva | 2,608 | < 5% |
Datorama | 2,367 | < 5% |
DiscoverOrg | 1,329 | < 5% |
Sales Cloud Einstein | 1,147 | < 5% |
Highspot | 1,007 | < 5% |
Predictable Revenue | 987 | < 5% |
InsideView | 684 | < 5% |
D&B Hoovers (Avention) | 618 | < 5% |
Clari | 582 | < 5% |
Azalead | 460 | < 5% |
Hunter | 440 | < 5% |
ShareInvestor Holding | 348 | < 5% |
RocketReach | 335 | < 5% |
Mint Global | 330 | < 5% |
RainKing | 324 | < 5% |
S&P Global Market Intelligence | 312 | < 5% |
Channel Portal | 275 | < 5% |
BuiltWith | 263 | < 5% |
Owler | 261 | < 5% |
Salesgenie | 219 | < 5% |
Opineo | 193 | < 5% |
Lead411 | 191 | < 5% |
Journey Sales | 187 | < 5% |
Bmetric | 177 | < 5% |
Leadspace | 163 | < 5% |
Datanyze | 126 | < 5% |
Folloze | 113 | < 5% |
BrightInfo | 113 | < 5% |
EverString | 108 | < 5% |
Staccato | 101 | < 5% |
Octiv | 97 | < 5% |
Introhive | 95 | < 5% |
Lattice Engines | 91 | < 5% |
DataFox | 84 | < 5% |
LeadLeaper | 83 | < 5% |
Sales-i | 81 | < 5% |
Mediafly | 77 | < 5% |
BuzzBoard | 76 | < 5% |
Growbots | 75 | < 5% |
MarketTools | 74 | < 5% |
HG Data | 71 | < 5% |
Kaspr | 69 | < 5% |
SAP Ariba Discovery | 63 | < 5% |
Mattermark | 63 | < 5% |
Mass Relevance | 59 | < 5% |
SalesOptimize | 57 | < 5% |
eGrabber | 49 | < 5% |
Conclusive Analytics | 46 | < 5% |
Mintigo | 40 | < 5% |
MobileAction | 39 | < 5% |
ThomasNet | 37 | < 5% |
Contify | 37 | < 5% |
Applecart | 37 | < 5% |
Datahug | 35 | < 5% |
FullContact | 35 | < 5% |
SimilarTech | 34 | < 5% |
CamCard | 33 | < 5% |
MixRank | 33 | < 5% |
Guru | 32 | < 5% |
atEvent | 31 | < 5% |
AdDataExpress | 30 | < 5% |
Companybook | 30 | < 5% |
Sparklane | 29 | < 5% |
eCairn | 24 | < 5% |
Tier1ACE | 23 | < 5% |
LeadGenius | 23 | < 5% |
Synthio | 23 | < 5% |
PeopleLinx | 23 | < 5% |
Bullhorn Pulse | 22 | < 5% |
Showcase Workshop | 21 | < 5% |
Tellwise | 20 | < 5% |
Gryphon Networks | 20 | < 5% |
DemandFarm | 20 | < 5% |
TellApart | 18 | < 5% |
KiteDesk | 17 | < 5% |
Woodpecker | 12 | < 5% |
Sentrana | 12 | < 5% |
MeritDirect | 12 | < 5% |
TrustSphere | 12 | < 5% |
Biointelli | 12 | < 5% |
SellHack | 11 | < 5% |
RealZips | 10 | < 5% |
IRD Group | 10 | < 5% |
infofree | 10 | < 5% |
IKO System | 9 | < 5% |
Enhatch | 9 | < 5% |
Toofr | 8 | < 5% |
Refresh | 8 | < 5% |
TermScout | 8 | < 5% |
Vlocity | 8 | < 5% |
Wise.io | 8 | < 5% |
Artesian | 7 | < 5% |
Radius | 6 | < 5% |
Winmo | 4 | < 5% |
ProspectR | 4 | < 5% |
Salestools.io | 4 | < 5% |
Unomy | 4 | < 5% |
MediaRadar | 2 | < 5% |
Oceanos | 2 | < 5% |
Digimind Intelligence | 2 | < 5% |