Marketing Public Relations products
35,603 Companies
What is Marketing Public Relations?
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising.
Market Share of Marketing Public Relations products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Public Relations products and technologies. We track 21 products in the Marketing Public Relations category, and have found 35,603 companies using these products.
Target customers using Marketing Public Relations products to accomplish your sales and marketing goals.
| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| Podium | 21,711 | 60% |
| Shopper Approved | 4,076 | 11% |
| Cision | 3,396 | 9% |
| Vocus | 1,863 | < 5% |
| Gorkana | 969 | < 5% |
| ReviewBuzz | 640 | < 5% |
| Meltwater | 508 | < 5% |
| TrendKite | 428 | < 5% |
| TVEyes | 360 | < 5% |
| Prezly | 298 | < 5% |
| Cision Communications Cloud | 295 | < 5% |
| BurrellesLuce | 274 | < 5% |
| AirPR | 176 | < 5% |
| Marketwired | 147 | < 5% |
| Muck Rack | 113 | < 5% |
| GetFiveStars | 113 | < 5% |
| CoverageBook | 97 | < 5% |
| Agility PR Solutions | 55 | < 5% |
| Prowly | 45 | < 5% |
| Critical Mention | 23 | < 5% |
| LexisNexis Newsdesk | 16 | < 5% |
