Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Public Relations products and technologies. We track 16 products in the Marketing Public Relations category, and have found 12,630 companies using these products.
(# of companies we found using this product)
|Market Share (%)|
|Cision Communications Cloud||166||< 5%|
|Muck Rack||72||< 5%|