Marketing Attribution products

4,012 Companies

What is Marketing Attribution?

In marketing, attribution is the identification of a set of user actions ("events" or "touchpoints") that contribute in some manner to a desired outcome, and then the assignment a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion.

Market Share of Marketing Attribution products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Attribution products and technologies. We track 5 products in the Marketing Attribution category, and have found 4,012 companies using these products.

Marketing Attribution
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Companies using Marketing Attribution
Marketing Attribution

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Get targeted set of companies that use Marketing Attribution products

Product Install base
(# of companies we found using this product)
Market Share (%)
Google Attribution 360 1,514 37%
Visual IQ 1,260 31%
Bizible 979 24%
C3 Metrics 209 < 5%
Daddy Analytics 50 < 5%