Marketing Attribution products

14,094 Companies

What is Marketing Attribution?


In marketing, attribution is the identification of a set of user actions ("events" or "touchpoints") that contribute in some manner to a desired outcome, and then the assignment a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion.

Market Share of Marketing Attribution products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Attribution products and technologies. We track 8 products in the Marketing Attribution category, and have found 14,094 companies using these products.

Marketing Attribution
Marketing Attribution
14,094
Companies using Marketing Attribution
Marketing Attribution
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    Product Install base
    # of companies we found using this product
    Market Share
    C3 Metrics 5,247 37%
    Visual IQ 3,871 27%
    Knock CRM 1,590 11%
    Google Attribution 360 1,389 9%
    Hitsteps Analytics 928 6%
    Bizible 798 < 5%
    Rampmetrics 242 < 5%
    Daddy Analytics 29 < 5%

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