Marketing Attribution products
98,570 Companies
What is Marketing Attribution?
In marketing, attribution is the identification of a set of user actions ("events" or "touchpoints") that contribute in some manner to a desired outcome, and then the assignment a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion.
Market Share of Marketing Attribution products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Attribution products and technologies. We track 18 products in the Marketing Attribution category, and have found 98,570 companies using these products.
Marketing Attribution
98,570
Companies using Marketing Attribution
98,570
Companies using Marketing Attribution
Marketing Attribution
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| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| Tealium | 46,998 | 47% |
| Google Analytics 360 Suite | 25,665 | 26% |
| Knock CRM | 6,444 | 6% |
| TagCommander | 6,110 | 6% |
| C3 Metrics | 4,495 | < 5% |
| Visual IQ | 3,668 | < 5% |
| Bizible | 1,441 | < 5% |
| Google Attribution 360 | 1,108 | < 5% |
| Hitsteps Analytics | 927 | < 5% |
| Convertro | 586 | < 5% |
| LeadsRx | 464 | < 5% |
| Rampmetrics | 228 | < 5% |
| BrightFunnel | 156 | < 5% |
| Full Circle Insights | 83 | < 5% |
| CaliberMind | 77 | < 5% |
| Daddy Analytics | 52 | < 5% |
| OptiMine | 51 | < 5% |
| MarketShare DecisionCloud | 17 | < 5% |
