In marketing, attribution is the identification of a set of user actions ("events" or "touchpoints") that contribute in some manner to a desired outcome, and then the assignment a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Attribution products and technologies. We track 8 products in the Marketing Attribution category, and have found 18,410 companies using these products.
Product |
Install base
# of companies we found using this product |
Market Share |
---|---|---|
C3 Metrics | 4,499 | 24% |
Visual IQ | 3,913 | 21% |
Knock CRM | 3,686 | 20% |
Google Attribution 360 | 3,568 | 19% |
Bizible | 1,513 | 8% |
Hitsteps Analytics | 918 | < 5% |
Rampmetrics | 238 | < 5% |
Daddy Analytics | 75 | < 5% |