Marketing Attribution products
14,094 Companies
What is Marketing Attribution?
In marketing, attribution is the identification of a set of user actions ("events" or "touchpoints") that contribute in some manner to a desired outcome, and then the assignment a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion.
Market Share of Marketing Attribution products
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Marketing Attribution products and technologies. We track 8 products in the Marketing Attribution category, and have found 14,094 companies using these products.
Marketing Attribution
14,094
Companies using Marketing Attribution
14,094
Companies using Marketing Attribution
Marketing Attribution
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| Product |
Install base
# of companies we found using this product |
Market Share |
|---|---|---|
| C3 Metrics | 5,247 | 37% |
| Visual IQ | 3,871 | 27% |
| Knock CRM | 1,590 | 11% |
| Google Attribution 360 | 1,389 | 9% |
| Hitsteps Analytics | 928 | 6% |
| Bizible | 798 | < 5% |
| Rampmetrics | 242 | < 5% |
| Daddy Analytics | 29 | < 5% |
