About SheaMoisture
sheamoisture.comSheaMoisture is a personal care company which focuses on shampoo, conditioner, and body wash. The company was founded in Harlem in 1991 by Liberians Nyema Tubman and Richelieu Dennis (and his mother Mary Dennis), both of whom were part of the Liberian Diaspora to the United States. The company was inspired by Dennis' Sierra Leonean grandmother, Sofi Tucker, who sold shea butter at a village market in Bonthe, Sierra Leone in 1912. In 2015 and 2016, Shea Moisture was voted Overall Favorite Brand in Naturally Curly's annual Best of the Best survey. In 2015, the company generated controversy for featuring a white baby. This is because their customers, mainly black women, felt that the company was betraying them as their loyal fan base.
SaaS Adoption
SaaS Adoption indicates the level of adoption by this company of software as a service services.
Cloud Adoption
Cloud Adoption indicates the level of adoption by this company of cloud services.
IT Footprint
IT Footprint gives a relative indication of how much IT services this company consumes.
IT Spend
IT Spend shows roughly how much this client spends on IT per year in USD.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
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Vendor Usage
SheaMoisture uses 5 different technologies from 37 different vendors. They have above average use of several technologies including PayPal, Adyen and OpenX.
Product Categories
SheaMoisture uses products from 50 different product categories. They are particularly heavy users of products in eCommerce, Web Analytics, and Online Advertising.
Recently Detected Technologies
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
| Technology | Category | Vendor | Usage |
|---|---|---|---|
| Adyen | Online Payment | Adyen |  |
| PayPal | Online Payment | PayPal | |
| The Trade Desk | Advertising Campaign Management | The Trade Desk | |
| Stackla | Email & Social Media Marketing | Stackla | |
| Salesforce Commerce Cloud | eCommerce | Salesforce.com, inc | |
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