About Rainbow Apparel Co
rainbowshops.comRainbow Shops or Rainbow is a moderately-priced American retail apparel company comprising several lifestyle brands primarily targeting teens, young women, plus size women, and children. Rainbow is also very popular among college students since the styles are fashion-conscious and affordable. Established in 1935 , the Rainbow corporation is based in Brooklyn, New York. The company operates stores under the brand names of Rainbow, Rainbow Plus, Rainbow Kids, Joyce Leslie, Dots, Marianne Stores and 5-7-9, among others. These sell fun and creative juniors, women's and kids separates, accessories, swimwear, lingerie, handbags, jewelry and footwear. Rainbow Stores are an average of 7,500 square ft. Each store’s merchandise mix varies by location, depending upon demographics and the size of the location. Larger stores usually carry juniors, plus, lingerie, shoes and kids departments. There are 900+ stores with a plus size department and 960+ stores with a shoe department. As of May 2019, the company operates over 900 retail stores in the United States, 120 in Puerto Rico and the U.S. Virgin Islands and also our online business at www.rainbowshops.com
SaaS Adoption
SaaS Adoption indicates the level of adoption by this company of software as a service services.
Cloud Adoption
Cloud Adoption indicates the level of adoption by this company of cloud services.
IT Footprint
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IT Spend
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Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
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Vendor Usage
Rainbow Apparel Co uses 5 different technologies from 52 different vendors. They have above average use of several technologies including Salesforce Commerce Cloud, Demandware and Shopify.
Product Categories
Rainbow Apparel Co uses products from 56 different product categories. They are particularly heavy users of products in Software Frameworks, Operating Systems, and eCommerce.
Recently Detected Technologies
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
| Technology | Category | Vendor | Usage |
|---|---|---|---|
| Salesforce Commerce Cloud | eCommerce | Salesforce.com, inc |  |
| OpenX | Ad Servers | OpenX |  |
| IBM AS/400 | Server Hardware | IBM | |
| PayPal | Online Payment | PayPal |  |
| Apple IOS | Operating Systems | Apple, Inc. | |
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