On September 10, 2015, Oracle completed the acquisition of Maxymiser. Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as HSBC, Lufthansa, Tommy Hilfiger and Wyndham. Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.
SaaS Adoption
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Cloud Adoption
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IT Spend
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Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Maxymiser uses 5 different technologies from 56 different vendors. They have above average use of several technologies including Java, Perl and Python.
Maxymiser uses products from 55 different product categories. They are particularly heavy users of products in Software Frameworks, Web Analytics, and Software Development Tools.
Enlyft tracks the use of over 15,000 technologies and has proprietary data on over 18 million companies worldwide.
Technology | Category | Vendor | Usage |
---|---|---|---|
Java | Programming Languages | Oracle | |
Perl | Programming Languages | Perl | |
Python | Programming Languages | Python Software Foundation | |
Oracle E-Business | Enterprise Applications | Oracle | |
Zendesk | Customer Service Management | Zendesk, Inc. |
What other companies use Java?
Who are the biggest users of Programming Languages?
What countries, industries, and company sizes are most likely to use Python?