Call-tracking software products

72,340 Companies

What is Call-tracking software?

Call tracking software records information about incoming telephone calls, and in some regions even the conversation. Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct Marketing, and supplying additional analytic information about the phone calls themselves. Call tracking is a method of performance review for advertising and/or staff. It is based on the technological possibility of measuring the behavior of callers and is thus the equivalent in telephony to the conversion tracking used on the internet. Via different channels, both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium.

Market Share of Call-tracking software products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Call-tracking software products and technologies. We track 17 products in the Call-tracking software category, and have found 72,340 companies using these products.

Call-tracking software
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Companies using Call-tracking software
Call-tracking software

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Get targeted set of companies that use Call-tracking software products

Product Install base
(# of companies we found using this product)
Market Share (%)
CallRail 27,493 38%
Marchex 23,261 32%
CallTrackingMetrics 10,908 15%
Marchex Call Analytics 4,485 6%
Call Box 1,661 < 5%
ResponseTap 1,625 < 5%
Invoca 818 < 5%
Infinity Call Tracking 776 < 5%
Freespee 537 < 5%
Mediahawk 265 < 5%
Calltracks 123 < 5%
Ringostat 91 < 5%
CallSource 86 < 5%
Delacon 76 < 5%
KeyMetric 52 < 5%
ConnectAndSell 49 < 5%
CallFire 34 < 5%