App Analytics is the measurement, collection, analysis and reporting of mobile App downloads and usage data. It helps the developers not only understand App usage but serves as a tool for business and market research. Although the underlying App OS platform may provide some of the basic analytics, often App developers utilize external 3rd party analytics frameworks and libraries to provide additional analytics.
At enlyft, we use sophisticated, patent-pending algorithms to track the use of various App Analytics products and technologies. We track 10 products in the App Analytics category, and have found 30,037 companies using these products.