Ad Networks products

88,788 Companies

What is Ad Networks?


An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.

Market Share of Ad Networks products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Ad Networks products and technologies. We track 18 products in the Ad Networks category, and have found 88,788 companies using these products.

Ad Networks
Ad Networks
88,788
Companies using Ad Networks
Ad Networks
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    Product Install base
    # of companies we found using this product
    Market Share
    Advertising.com 47,736 53%
    SpotXchange 22,034 24%
    Tradedoubler 7,254 8%
    SFT Video Network 3,276 < 5%
    Smartclip 2,491 < 5%
    Infonline 1,194 < 5%
    MarketGid 924 < 5%
    CPMStar 722 < 5%
    Sulvo 673 < 5%
    Propellor Ads 486 < 5%
    Nend 462 < 5%
    Engage:BDR 429 < 5%
    Nuffnang 344 < 5%
    Audience Network by Facebook 286 < 5%
    AdSupply 222 < 5%
    Intent Media 178 < 5%
    MaxBounty 46 < 5%
    Vertoz 31 < 5%

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