Ad Networks products

81,333 Companies

What is Ad Networks?


An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.

Market Share of Ad Networks products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Ad Networks products and technologies. We track 11 products in the Ad Networks category, and have found 81,333 companies using these products.

Ad Networks
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81,333
Companies using Ad Networks
Ad Networks

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Get targeted set of companies that use Ad Networks products

Product Install base
(# of companies we found using this product)
Market Share (%)
Advertising.com 49,150 60%
SpotXchange 30,420 37%
MarketGid 436 < 5%
CPMStar 269 < 5%
Engage:BDR 269 < 5%
Audience Network by Facebook 259 < 5%
Nuffnang 216 < 5%
AdSupply 151 < 5%
Intent Media 107 < 5%
MaxBounty 30 < 5%
Vertoz 26 < 5%