Ad Networks products

143,566 Companies

What is Ad Networks?

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.

Market Share of Ad Networks products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Ad Networks products and technologies. We track 16 products in the Ad Networks category, and have found 143,566 companies using these products.

Ad Networks
Ad Networks
Companies using Ad Networks
Ad Networks
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    Product Install base
    # of companies we found using this product
    Market Share 84,327 58%
    SpotXchange 48,028 33%
    SFT Video Network 3,506 < 5%
    Smartclip 2,019 < 5%
    Infonline 1,226 < 5%
    MarketGid 995 < 5%
    CPMStar 725 < 5%
    Nend 490 < 5%
    Propellor Ads 447 < 5%
    Engage:BDR 441 < 5%
    Audience Network by Facebook 409 < 5%
    Nuffnang 388 < 5%
    AdSupply 264 < 5%
    Intent Media 211 < 5%
    MaxBounty 48 < 5%
    Vertoz 42 < 5%

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