Ad Networks products

137,954 Companies

What is Ad Networks?

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.

Market Share of Ad Networks products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Ad Networks products and technologies. We track 16 products in the Ad Networks category, and have found 137,954 companies using these products.

Ad Networks
Ad Networks
Companies using Ad Networks
Ad Networks
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    Product Install base
    # of companies we found using this product
    Market Share 80,163 58%
    SpotXchange 45,917 33%
    SFT Video Network 3,368 < 5%
    Smartclip 2,564 < 5%
    Infonline 1,219 < 5%
    MarketGid 1,085 < 5%
    CPMStar 776 < 5%
    Propellor Ads 510 < 5%
    Nend 487 < 5%
    Engage:BDR 470 < 5%
    Nuffnang 411 < 5%
    Audience Network by Facebook 391 < 5%
    AdSupply 299 < 5%
    Intent Media 200 < 5%
    MaxBounty 54 < 5%
    Vertoz 40 < 5%

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