Account Based Marketing products

5,849 Companies

What is Account Based Marketing?

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organisations.While business marketing is typically organized by industry, product/solution or channel (direct/social/PR), account-based marketing brings all of these together to focus on individual accounts. As markets become increasingly commoditized, customers see little or no difference between suppliers and their competitors, with price as the only obvious differentiators. ABM is increasingly adopted by companies in markets under pressure from commoditization.

Market Share of Account Based Marketing products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Account Based Marketing products and technologies. We track 9 products in the Account Based Marketing category, and have found 5,849 companies using these products.

Account Based Marketing
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Companies using Account Based Marketing
Account Based Marketing

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Get targeted set of companies that use Account Based Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
Demandbase 2,608 44%
NextRoll 1,532 26%
Terminus 572 9%
Engagio ABM Platform 317 < 5%
Azalead 290 < 5%
LeanData 255 < 5%
Triblio 186 < 5%
Sendoso 62 < 5%
RollWorks 27 < 5%