Account Based Marketing products

5,361 Companies

What is Account Based Marketing?


Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organisations.While business marketing is typically organized by industry, product/solution or channel (direct/social/PR), account-based marketing brings all of these together to focus on individual accounts. As markets become increasingly commoditized, customers see little or no difference between suppliers and their competitors, with price as the only obvious differentiators. ABM is increasingly adopted by companies in markets under pressure from commoditization.

Market Share of Account Based Marketing products


At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Account Based Marketing products and technologies. We track 9 products in the Account Based Marketing category, and have found 5,361 companies using these products.

Account Based Marketing
Share this report: twitter share facebook share linkedin share
5,361
Companies using Account Based Marketing
Account Based Marketing

Target customers using Account Based Marketing products to accomplish your sales and marketing goals.

Customize Account Based Marketing users by location, employees, revenue, industry, and more.
Delivery in one day or less.

Get targeted set of companies that use Account Based Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
Demandbase 2,585 48%
NextRoll 1,143 21%
Terminus 550 10%
Engagio ABM Platform 309 < 5%
Azalead 300 < 5%
LeanData 224 < 5%
Triblio 170 < 5%
Sendoso 57 < 5%
RollWorks 23 < 5%