Account Based Marketing products

5,730 Companies

What is Account Based Marketing?

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organisations.While business marketing is typically organized by industry, product/solution or channel (direct/social/PR), account-based marketing brings all of these together to focus on individual accounts. As markets become increasingly commoditized, customers see little or no difference between suppliers and their competitors, with price as the only obvious differentiators. ABM is increasingly adopted by companies in markets under pressure from commoditization.

Market Share of Account Based Marketing products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Account Based Marketing products and technologies. We track 9 products in the Account Based Marketing category, and have found 5,730 companies using these products.

Account Based Marketing
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Companies using Account Based Marketing
Account Based Marketing

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Get targeted set of companies that use Account Based Marketing products

Product Install base
(# of companies we found using this product)
Market Share (%)
Demandbase 2,655 46%
NextRoll 1,361 23%
Terminus 558 9%
Engagio ABM Platform 321 < 5%
Azalead 304 < 5%
LeanData 267 < 5%
Triblio 175 < 5%
Sendoso 64 < 5%
RollWorks 25 < 5%