Account Based Marketing products

9,120 Companies

What is Account Based Marketing?

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organisations.While business marketing is typically organized by industry, product/solution or channel (direct/social/PR), account-based marketing brings all of these together to focus on individual accounts. As markets become increasingly commoditized, customers see little or no difference between suppliers and their competitors, with price as the only obvious differentiators. ABM is increasingly adopted by companies in markets under pressure from commoditization.

Market Share of Account Based Marketing products

At enlyft, we use sophisticated, patent-pending algorithms to track the use of various Account Based Marketing products and technologies. We track 10 products in the Account Based Marketing category, and have found 9,120 companies using these products.

Account Based Marketing
Account Based Marketing
Companies using Account Based Marketing
Account Based Marketing
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    Product Install base
    # of companies we found using this product
    Market Share
    Demandbase 4,595 50%
    NextRoll 1,564 17%
    Terminus 871 9%
    Azalead 492 < 5%
    Engagio ABM Platform 490 < 5%
    LeanData 423 < 5%
    Triblio 305 < 5%
    Sendoso 238 < 5%
    RollWorks 116 < 5% 26 < 5%

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